12
ENTREPRENEURSHIP COMMERCIALIZATION ECONOMIC DEVELOPMENT

ENTREPRENEURSHIP COMMERCIALIZATION ECONOMIC … · ENTREPRENEURSHIP •COMMERCIALIZATION •ECONOMIC DEVELOPMENT Evaluate User Needs Strength • The more actively people are trying

  • Upload
    others

  • View
    25

  • Download
    0

Embed Size (px)

Citation preview

Page 1: ENTREPRENEURSHIP COMMERCIALIZATION ECONOMIC … · ENTREPRENEURSHIP •COMMERCIALIZATION •ECONOMIC DEVELOPMENT Evaluate User Needs Strength • The more actively people are trying

ENTREPRENEURSHIP • COMMERCIALIZATION • ECONOMIC DEVELOPMENT

Page 2: ENTREPRENEURSHIP COMMERCIALIZATION ECONOMIC … · ENTREPRENEURSHIP •COMMERCIALIZATION •ECONOMIC DEVELOPMENT Evaluate User Needs Strength • The more actively people are trying

ENTREPRENEURSHIP • COMMERCIALIZATION • ECONOMIC DEVELOPMENT

Entrepreneurship matters

Innovation imperative

Page 3: ENTREPRENEURSHIP COMMERCIALIZATION ECONOMIC … · ENTREPRENEURSHIP •COMMERCIALIZATION •ECONOMIC DEVELOPMENT Evaluate User Needs Strength • The more actively people are trying

ENTREPRENEURSHIP • COMMERCIALIZATION • ECONOMIC DEVELOPMENT

Feasibility Criteria

Does this entry have what it takes to become a marketable app?

Is this entry likely to interest potential investors or earn a profit once in an app store?

Will consumers actually use this app?

Can it be implemented on a large scale?

Start with a Detailed Understanding of

User Needs

Page 4: ENTREPRENEURSHIP COMMERCIALIZATION ECONOMIC … · ENTREPRENEURSHIP •COMMERCIALIZATION •ECONOMIC DEVELOPMENT Evaluate User Needs Strength • The more actively people are trying

ENTREPRENEURSHIP • COMMERCIALIZATION • ECONOMIC DEVELOPMENT

Objectives for Learning User Needs

• Know how things get done now

• Create a day in life of the customer

• Seek problems not solutions

• Fact find and Feel find

Establish the Status Quo

So, you know exactly how you are improving it

Page 5: ENTREPRENEURSHIP COMMERCIALIZATION ECONOMIC … · ENTREPRENEURSHIP •COMMERCIALIZATION •ECONOMIC DEVELOPMENT Evaluate User Needs Strength • The more actively people are trying

ENTREPRENEURSHIP • COMMERCIALIZATION • ECONOMIC DEVELOPMENT

Evaluate User Needs

Strength• The more actively people are trying to solve the

problem, the more likely they will be willing to pay for a solution

Segments• Search for trends and patterns

• Find a niche with passion for the problem

Size• Are the enough people to make a business

Page 6: ENTREPRENEURSHIP COMMERCIALIZATION ECONOMIC … · ENTREPRENEURSHIP •COMMERCIALIZATION •ECONOMIC DEVELOPMENT Evaluate User Needs Strength • The more actively people are trying

ENTREPRENEURSHIP • COMMERCIALIZATION • ECONOMIC DEVELOPMENT

EducationPrograms

Acceleration Mentorship

Resources Available through the Innovation Institute

Page 7: ENTREPRENEURSHIP COMMERCIALIZATION ECONOMIC … · ENTREPRENEURSHIP •COMMERCIALIZATION •ECONOMIC DEVELOPMENT Evaluate User Needs Strength • The more actively people are trying

ENTREPRENEURSHIP • COMMERCIALIZATION • ECONOMIC DEVELOPMENT

Page 8: ENTREPRENEURSHIP COMMERCIALIZATION ECONOMIC … · ENTREPRENEURSHIP •COMMERCIALIZATION •ECONOMIC DEVELOPMENT Evaluate User Needs Strength • The more actively people are trying

ENTREPRENEURSHIP • COMMERCIALIZATION • ECONOMIC DEVELOPMENT

Page 9: ENTREPRENEURSHIP COMMERCIALIZATION ECONOMIC … · ENTREPRENEURSHIP •COMMERCIALIZATION •ECONOMIC DEVELOPMENT Evaluate User Needs Strength • The more actively people are trying

ENTREPRENEURSHIP • COMMERCIALIZATION • ECONOMIC DEVELOPMENT

EIRs for Student Programs

Don Morrison Jeanine McCreary

WWW.BIT.LY/PittEIRs

Joanna Sutton Randy Eager

Page 10: ENTREPRENEURSHIP COMMERCIALIZATION ECONOMIC … · ENTREPRENEURSHIP •COMMERCIALIZATION •ECONOMIC DEVELOPMENT Evaluate User Needs Strength • The more actively people are trying

ENTREPRENEURSHIP • COMMERCIALIZATION • ECONOMIC DEVELOPMENT

@PittInnovates

Pitt Innovation Institute

Page 11: ENTREPRENEURSHIP COMMERCIALIZATION ECONOMIC … · ENTREPRENEURSHIP •COMMERCIALIZATION •ECONOMIC DEVELOPMENT Evaluate User Needs Strength • The more actively people are trying

ENTREPRENEURSHIP • COMMERCIALIZATION • ECONOMIC DEVELOPMENT

innovation.pitt.edu

Page 12: ENTREPRENEURSHIP COMMERCIALIZATION ECONOMIC … · ENTREPRENEURSHIP •COMMERCIALIZATION •ECONOMIC DEVELOPMENT Evaluate User Needs Strength • The more actively people are trying

ENTREPRENEURSHIP • COMMERCIALIZATION • ECONOMIC DEVELOPMENT

Joanna Sutton

Entrepreneur-in-Residence

[email protected]

@jcsuttonpgh