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© 2012 Cengage Learning. All Rights Reserved. Principles of Business, 8e
C H A P T E R 6 SLIDE 1
6-1 Becoming an Entrepreneur
6-2 Small Business Basics
6-3 Starting a Small Business
6 C H A P T E R
Entrepreneurship and
Small Business Management
© 2012 Cengage Learning. All Rights Reserved. SLIDE 2
6-1 Becoming an
Entrepreneur
Goal 1 Identify characteristics of successful
entrepreneurs.
Goal 2 Recognize the importance of
entrepreneurship in the economy.
Goal 3 Describe opportunities and risks of
entrepreneurship.
© 2012 Cengage Learning. All Rights Reserved. Principles of Business, 8e
C H A P T E R 6 SLIDE 3
KEY TERMS
● entrepreneur
● entrepreneurship
● venture capital
● innovation
● improvement
© 2012 Cengage Learning. All Rights Reserved. Principles of Business, 8e
C H A P T E R 6 SLIDE 4 CHARACTERISTICS OF
ENTREPRENEURS
● Desire to be your own boss
● Special skills and abilities
© 2012 Cengage Learning. All Rights Reserved. Principles of Business, 8e
C H A P T E R 6 SLIDE 5 ENTREPRENEURS
IN ACTION
● Joshua Moore
● Ben Cathers
● Rich Stachowski
● Abbey Fleck
© 2012 Cengage Learning. All Rights Reserved. Principles of Business, 8e
C H A P T E R 6 SLIDE 6
WHAT DOES IT TAKE?
● Not all business owners and managers are
entrepreneurs.
● Entrepreneurs have unique skills and
personal characteristics.
© 2012 Cengage Learning. All Rights Reserved. Principles of Business, 8e
C H A P T E R 6 SLIDE 7
ENTREPRENEURS ARE MORE
● Persistent
● Inquisitive
● Energetic
● Goal-oriented
● Independent
● Self-confident
● Creative
● Reliable
● Competitive
© 2012 Cengage Learning. All Rights Reserved. Principles of Business, 8e
C H A P T E R 6 SLIDE 8
ENTREPRENEURS HAVE
● Problem-solving skills
● Tolerance for ambiguity
● Strong integrity
● Personal initiative
● Ability to secure resources
● Capability to learn from failure
● Willingness to work hard
© 2012 Cengage Learning. All Rights Reserved. Principles of Business, 8e
C H A P T E R 6 SLIDE 9
Checkpoint
● What personal characteristic are
common to most successful
entrepreneurs?
● Any characteristics listed in Figure 6-1 are
acceptable, such as persistence,
inquisitiveness, self-confidence, creativity,
and so forth.
© 2012 Cengage Learning. All Rights Reserved. Principles of Business, 8e
C H A P T E R 6 SLIDE 10 ENTREPRENEURSHIP
AND THE ECONOMY
● Employment
● Financing
● Productivity
© 2012 Cengage Learning. All Rights Reserved. Principles of Business, 8e
C H A P T E R 6 SLIDE 11 Employment Growth by
Business Size, 1990–2005
24.9%
20.1%
18.7%
36.3%
1-9 employees
20-99 employees
100-499 employees
500 or more employees
© 2012 Cengage Learning. All Rights Reserved. Principles of Business, 8e
C H A P T E R 6 SLIDE 12
Checkpoint
● What are the sources of financing that
entrepreneurs use for their new
businesses?
● Personal savings
● Friends and family
● Venture capital
● Bank loans
© 2012 Cengage Learning. All Rights Reserved. Principles of Business, 8e
C H A P T E R 6 SLIDE 13
OPPORTUNITIES AND RISKS
● Before deciding to start a business, you
need to think about the opportunities and
risks.
© 2012 Cengage Learning. All Rights Reserved. Principles of Business, 8e
C H A P T E R 6 SLIDE 14 NEW BUSINESS
OPPORTUNITIES
● Innovation
● Improvement
© 2012 Cengage Learning. All Rights Reserved. Principles of Business, 8e
C H A P T E R 6 SLIDE 15
RECOGNIZING RISKS
● Lack of adequate capital
● Low sales
● Higher than expected expenses
● Competitive pressure
● An owner unprepared to manage a growing business
● Operations requiring more time than the owner is willing to commit
© 2012 Cengage Learning. All Rights Reserved. Principles of Business, 8e
C H A P T E R 6 SLIDE 16
Checkpoint
● Where do entrepreneurship
opportunities begin?
● Opportunities begin with innovations (ideas
about new products and services) or
improvements (ideas for changes to
existing products, services, or processes).
© 2012 Cengage Learning. All Rights Reserved. SLIDE 17
6-2 Small Business
Basics
Goal 1 Identify important characteristics of
small businesses.
Goal 2 Recognize the competitive
advantages of small businesses.
Goal 3 Identify problems faced by many
small businesses.
© 2012 Cengage Learning. All Rights Reserved. Principles of Business, 8e
C H A P T E R 6 SLIDE 18
KEY TERMS
● small business
● Small Business Administration (SBA)
© 2012 Cengage Learning. All Rights Reserved. Principles of Business, 8e
C H A P T E R 6 SLIDE 19 SMALL BUSINESS
OWNERSHIP
● Description of a small business
● Owner is usually the manager
● Operates in one or very few locations
● Typically serves a small market
● Not dominant in its field
● Small business employment
● Ownership diversity
© 2012 Cengage Learning. All Rights Reserved. Principles of Business, 8e
C H A P T E R 6 SLIDE 20 Common Types of Small Businesses
as Percent of All Small Businesses
© 2012 Cengage Learning. All Rights Reserved. Principles of Business, 8e
C H A P T E R 6 SLIDE 21
Checkpoint
● Beyond the formal definition of a small business, what four points can be used to describe a small business?
● Owner is usually the manager
● Business operates in one or very few locations
● Business typically serves a small market
● Business is not dominant in its field
© 2012 Cengage Learning. All Rights Reserved. Principles of Business, 8e
C H A P T E R 6 SLIDE 22 SMALL BUSINESS
ADVANTAGES
● Meeting customer needs
● Providing unique services
© 2012 Cengage Learning. All Rights Reserved. Principles of Business, 8e
C H A P T E R 6 SLIDE 23
Checkpoint
● How can small businesses compete
successfully with larger businesses?
● Smaller businesses are able to provide more
personalized products and services to their
customers.
● They are able to provide products and services
where smaller orders and projects are required
and tend to fill unique customer needs, which
larger companies do not provide.
© 2012 Cengage Learning. All Rights Reserved. Principles of Business, 8e
C H A P T E R 6 SLIDE 24 COMMON REASONS FOR
SMALL BUSINESS FAILURE
● Not keeping adequate records
● Not having enough start-up money
● Lack of management experience
● Lack of experience with the type of business
● Not controlling operating expenses
● Poor location for the business
● Failure to manage credit offered to customers
© 2012 Cengage Learning. All Rights Reserved. Principles of Business, 8e
C H A P T E R 6 SLIDE 25 SMALL BUSINESS
ASSISTANCE
● University and college faculty members
● Local groups of business people
● Small Business Administration (SBA)
© 2012 Cengage Learning. All Rights Reserved. Principles of Business, 8e
C H A P T E R 6 SLIDE 26
Checkpoint
● List common reasons for small business failure. ● Not keeping adequate records
● Insufficient start-up money
● Lack of management experience
● Lack of experience with the type of business
● Not controlling operating expenses
● Poor location
● Failure to manage credit
© 2012 Cengage Learning. All Rights Reserved. SLIDE 27
6-3 Starting a Small
Business
Goal 1 Recognize important factors to be
considered when starting a business.
Goal 2 Describe the elements of a business
plan.
Goal 3 Identify types and sources of financing
for a small business.
© 2012 Cengage Learning. All Rights Reserved. Principles of Business, 8e
C H A P T E R 6 SLIDE 28
KEY TERMS
● business plan
● start-up financing
● short-term financing
● long-term financing
© 2012 Cengage Learning. All Rights Reserved. Principles of Business, 8e
C H A P T E R 6 SLIDE 29
THE BUSINESS DECISION
● An idea plus experience
● Right place and time
● Team approach
● Preparation and research
© 2012 Cengage Learning. All Rights Reserved. Principles of Business, 8e
C H A P T E R 6 SLIDE 30
Checkpoint
● Why is it important to use a team approach
when starting a new business?
● A team approach allows employees to feel valued
and motivated to take personal responsibility for
the benefit of the business.
● Owners cannot expect to be able to do everything
alone. Building a team will allow the business to
increase productivity and, ultimately, profits.
© 2012 Cengage Learning. All Rights Reserved. Principles of Business, 8e
C H A P T E R 6 SLIDE 31 WHAT IS A
BUSINESS PLAN?
● A business plan is a written description of
the business idea and how it will be
carried out, including all major business
activities.
© 2012 Cengage Learning. All Rights Reserved. Principles of Business, 8e
C H A P T E R 6 SLIDE 32 ELEMENTS OF A
BUSINESS PLAN
● Description of the Business
● The business idea
● Major products and services
● Ownership structure
● Strengths/weaknesses
● Long- and short-term goals
© 2012 Cengage Learning. All Rights Reserved. Principles of Business, 8e
C H A P T E R 6 SLIDE 33 ELEMENTS OF A
BUSINESS PLAN
● Description of Competition
● Characteristics of the industry
● Condition of the economy
● Strengths and weaknesses of major
competitors
(continued)
© 2012 Cengage Learning. All Rights Reserved. Principles of Business, 8e
C H A P T E R 6 SLIDE 34 ELEMENTS OF A
BUSINESS PLAN
● Customer Analysis
● Description of customers
● Location, number, and resources of
customers
● Sales forecasts
(continued)
© 2012 Cengage Learning. All Rights Reserved. Principles of Business, 8e
C H A P T E R 6 SLIDE 35 ELEMENTS OF A
BUSINESS PLAN
● Operations Plan
● Organization of the company
● Description of major operations
● Analysis of resources needed
● Human resource plans
(continued)
© 2012 Cengage Learning. All Rights Reserved. Principles of Business, 8e
C H A P T E R 6 SLIDE 36 ELEMENTS OF A
BUSINESS PLAN
● Marketing Plan
● Description of major marketing activities
● Description of resources needed
● Schedule of marketing activities
(continued)
© 2012 Cengage Learning. All Rights Reserved. Principles of Business, 8e
C H A P T E R 6 SLIDE 37 ELEMENTS OF A
BUSINESS PLAN
● Financial Plans
● Start-up costs
● Short- and long-term financial needs
● Sources of financing
● Budgets and financial statements
(continued)
© 2012 Cengage Learning. All Rights Reserved. Principles of Business, 8e
C H A P T E R 6 SLIDE 38 STEPS IN DEVELOPING THE
BUSINESS PLAN
● Gather and review information
● Develop the strategic alternatives
● Write the plan
● Ask an expert to review the plan
© 2012 Cengage Learning. All Rights Reserved. Principles of Business, 8e
C H A P T E R 6 SLIDE 39
Checkpoint
● What are the “strategic alternatives” in a
business plan?
● Strategic alternatives are alternative plans for
production, staffing, financing, and so on.
● Even the best business plan cannot predict every
possible circumstance.
● An alternate plan allows a business to be prepared
for the unforeseeable.
© 2012 Cengage Learning. All Rights Reserved. Principles of Business, 8e
C H A P T E R 6 SLIDE 40 FINANCING
THE SMALL BUSINESS
● Types of financing
● Start-up financing
● Short-term financing
● Long-term financing
● Sources of financing
● Owner-supplied funds
● Borrowed funds
© 2012 Cengage Learning. All Rights Reserved. Principles of Business, 8e
C H A P T E R 6 SLIDE 41
Checkpoint
● In addition to owner-supplied capital,
what are several other sources of
financing for a small business?
● Borrowed money may come from banks,
finance companies, or other individuals,
such as friends and family.
● Some suppliers may also be willing to
extend credit.