ENTREPRENEURSHIP ACCELERATION PROGRAM - MCB€¦ · that increases the likelihood of success. It’s more than passion. Our faculty bring cross-disciplinary backgrounds to this program,

ENTREPRENEURSHIP ACCELERATION PROGRAM:SCALING YOUR BUSINESS

PROGRAM DATES:NOV. 15, 2018 – FEB. 13, 2019 • 3 MONTHS

PROGRAM FEES:$2,600

ONLINE CERTIFICATE PROGRAM

$10,000 for Runner-Up

You have an idea. You’re passionate about it. You want to tell the whole world about it. It needs to get out there. But how do you get from here to there? That's where the Wharton Entrepreneurship Acceleration Program comes in.

Coming up with the idea was the easy part. Now you need the tools to build a team, choose the right legal structure, generate demand, and finance growth. Leveraging Wharton’s strength in data-driven outcomes, we deliver proven techniques for scaling your business.

Does passion matter? Sure, it can pull you through some late nights and big disappointments. But being successful in venture creation means owning a mix of skills that increases the likelihood of success. It’s more than passion. Our faculty bring cross-disciplinary backgrounds to this program, pulling from social psychology, organizational behavior, information technology, finance, and marketing.

Through a mix of live and recorded faculty video sessions, assignments, quizzes, and interactive discussion moderated by teaching assistants, your learning journey culminates in a pitch to the Wharton team, with investments of $25,000 and $10,000 awarded to the winner and runner-up, respectively.

Overview

ENTREPRENEURSHIP ACCELERATION PROGRAM (ONLINE)

THE ENTREPRENEURSHIPTOOLKIT

SEED FUNDING

WhartonEntrepreneurship

Build the Team

Master the P

itch

Finance

Scal

e th

e Bu

sine

ssM

arketing

$25,000 for Winner

Being an entrepreneur is about taking initiative and starting something new, regardless of its structure or profit orientation. The Wharton difference lies in our ability to help people scale their ideas. We take a data-driven approach, drawing from research on how entrepreneurs grow and scale to reach their goals —whatever those might be.

High-Impact Online Learning Experience

• Learn how to analyze the options for financing your startup

Discover how to ramp up sales and scale your business

Perform a needs assessment for building the right team

Choose the best pricing and distribution strategies for your business

Assess what "financial sustainability" means for you

Master the pitch to prospective investors, advisors, and mentors

•

•

•

•

•

During this program, you will:

YOUR BUSINESS OR IDEA

Regardless of stage of maturity

DISCUSSIONBOARDS

Moderatedby subject-matter

experts

SEED MONEY FOR PITCH WINNERS

REAL-WORLD EXAMPLES

Delivered through a mix of recorded and live online lectures

with faculty and guests

Entrepreneurship Is About Creating Value. How That’s Defined Is Up to You.


Awarded to top two pitches, and

everyone improves in the process

Note: Wharton Executive Education reserves the right to change the curriculum and delivery of the program to improve the

participant experience.

This online program is designed for entrepreneurs who are ready to take their business to the next level. It covers all aspects of accelerating the business, from building a team to finding advisors to exploring financing options. The program culminates with a pitch competition where participants can compete for seed funding to help accelerate their success. Not everyone makes the final pitch, but everyone gets better in the process.

Program TopicsProgram Topics


Module 1

Evidence-Based Entrepreneurship

What you need to achieve financial stability

Why the quality of your idea does not necessarily

predict the likelihood of your success

What types of opportunities you should pursue

Minimum viable product—and what qualifies as

"minimum"

•

•

•

•

Module 2

Building the Right Team

Learn how to apply the "lean approach": transform a

good idea into a successful business venture while

minimizing risk. Determine: How your founding team members determine success

or failure

The three Rs of founding teams:

Relationships

Roles

Rewards

How to structure the roles of early hires

Questions to ask yourself when choosing a founding

team

How to write a founders’ agreement and other technical

resources

•

•

•

•

•

•

•

•

Learn how to select founding members, employees,

managers, and other key players on your team. Discover:


•

•

•

•

•

•

How to assess and maximize your own network

Roles that mentors and advisors play in a growing

enterprise

How to form an advisory board

How to evaluate lawyers and accountants

How to think about your intellectual property

Advantages of different legal structures for entities

•

•

•

•

•

•

What a sustainable business model is

How to determine the amount of capital you need

How to estimate when you will reach a positive cash

flow or run out of funds

Available sources of capital

Financial analysis for fundraising

How to extend the financial value of your business

after initial success

Module 5

Customer Acquisition and Demand Generation

How to measure customer value over time (customer

lifetime value)

How to determine customer acquisition costs

Five principles of acquisition targeting

The benefits of two-sided markets

Diffusion and adoption—what determines the

adoption of a product

How to forecast demand

How to determine the relative advantage of a product

or service over the status quo

•

•

•

•

•

•

•

Module 6

Pricing and Distribution Strategies

Learn how to find markets and create demand for your

product. Explore:

How to achieve financial sustainability

How to price a product or service

What data to report to investors

How to assess sales partnerships

Make-buy decisions in operations

•

•

•

•

•

Learn how to apply cost structures and pricing

mechanisms to your business and use performance

measurement tools effectively. Determine:

Module 3

Lawyers, Advisors, and Mentors

Module 4

Business Models and Customer Lifetime Value

Learn how to use innovation and networking to drive

your enterprise forward. Master:

Learn how to choose the right business model for your

venture. Understand:

•

•

Module 7

Gearing Up for Scale

Module 8

Financing: Funding and Valuation

Learn to recruit people who will build your company’s

culture and use it to scale up your venture. Discover:

•

Module 9

Financing: Venture Capital vs. Alternative Funding Channels

How to navigate the venture capital fundraising

process

Crowdfunding as a source of financing

When to pursue debt financing

Calculating burn rate and breakeven

Module 11

Business Plan Competition

•

•

•

•

Module 10

Elements of the Pitch

Learn how to make a wise decision about venture capital

or alternative funding and how to estimate a breakeven

point. Understand:

Work on your business plan and pitch deck.

How to create the executive summary and pitch deck

Key elements

Questions to answer

What to include in the executive summary

How to create pro forma financial statements and

scenarios

Exits and liquidity events

•

•

•

•

•

•

Create executive summaries and pitch decks for your

business and understand how the exit of founding

shareholders affects liquidity. Learn:

• How and whether to consider vertical and horizontal

expansion •

Why the conditions around which you take money and

give equity are important


•

Hiring techniques for key team members

How to build a culture that will help your venture

succeed

Challenges presented by different phases of growth

and how to overcome them

•

•

Financial pathways, including bootstrapping, loans,

crowdfunding, angel investors, venture capital, private

equity, and IPOs

Equity financing valuation

Terms and term sheets, including defining the key

terms in these documents

Learn the various sources of financing available for your

business. Explore:

What’s unique about this program?

•

•

•

•

•

A data-driven approach to how to scale and grow a business or entity

A strong focus on startup financing options, a foundational strength at Wharton

Live interactive faculty webinars with Q&A

Teaching assistants committed to a great learning experience

Seed funding of $25,000 and $10,000 awarded to the pitch winner and runner-up, respectively

Note: Seed funding cannot be used for personal expenses. It must be used to develop the business cited in the final pitch. The

seed funding will not dilute equity positions.


BUSINESS ANALYTICSPROGRAM

Program Bene�ts

Interviews and Industry Examples

The Wharton Entrepreneurship Acceleration Program features in-depth interviews with company founders and representatives from startups and established venture capitalist firms.

The online program also features examples of startups and established companies that were once startups. It will cover multiple industries, including consumer packaged goods, ecommerce, internet, media and entertainment, and technology.


Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply

any affiliation with or endorsement by them.

Adobe

Intel

Qualcomm

Aerocardal

Harry’s Blades

Dollar Shave Club

Jet.com

The Walt Disney Company

Bandar Foods

Silicon Valley Bank

IBM

Kickstarter

Xiaomi

Belle-V Kitchen

Wholly Moly

Big Ass Fans

Forerunner Ventures

Greylock Partners

Stringr

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

Faculty

Lori Rosenkopf Lori Rosenkopf Simon and Midge Palley Professor; Professor of Management; and Vice Dean and Director, Wharton Undergraduate Division


David Hsu David Hsu Academic DirectorRichard A. Sapp Professor; Professor of Management

Karl Ulrich Karl Ulrich CIBC Endowed Professor; Professor of Operations, Information and Decisions; Professor of Management; and Vice Dean of Entrepreneurship and Innovation

Kartik Hosanagar Kartik Hosanagar John C. Hower Professor; Professor of Operations, Information and Decisions

Ethan Mollick Ethan Mollick Associate Professor of Management

Certi�cate

Earn a digital Wharton certificate upon successful completion of the online program.

Note: After successful completion of the online program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Wharton School.


Joseph Wharton

February 13, 2019

Note: This online certificate program does not grant academic credit or a degree from the Wharton School of the University of Pennsylvania.


About

THE WHARTON SCHOOL

EMERITUS INSTITUTE OF MANAGEMENT

Wharton Executive Education is collaborating with online education provider EMERITUS Institute of Management to offer a portfolio of high-impact programs for working professionals. Through this collaboration, we are able to offer broad access to the world-class knowledge for which the Wharton School is known, in an engaging and interactive digital environment.

Founded in 1881 as the first collegiate business school, the Wharton School of the University of Pennsylvania is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. With a broad global community and one of the most published business school faculties, Wharton creates economic and social value around the world. The School has 5,000 undergraduate, MBA, executive MBA, and doctoral students; more than 10,000 participants in executive education programs annually; and a powerful alumni network of 96,000 graduates. With more than 50 online courses from which to choose, more than 3 million learners worldwide have accessed Wharton Online programming taught by Wharton’s world-class faculty.


�e Learning Experience



Our programs are designed to meet the needs of individual learning styles, while also leveraging the power of peer learning. This is achieved through a user-friendly learning platform that enables participants to easily navigate the program content to achieve learning objectives.

Byte-sized learning techniques Real-world applicationPeer learning discussionsLive, interactive teaching

Our pedagogical approach is designed to bring concepts to life, including:

KEEPING IT REAL

•••

•


To further personalize the program modules, live teaching sessions are scheduled during the program, often with Q&A. For participants who are unable to attend these sessions live, a recording is made available so nothing is missed. Our industry-leading learning platform allows participants to create a profile, connect and collaborate with peers, and interact with academic/industry experts such as program leaders, coaches, and teaching assistants. Assignments are often linked to participants' real-world situations, making concepts inherently practical.

Video lectures DiscussionsClass materials: articles, casesQuizzes Surveys Assignments

Access to program content is flexible and available through multiple devices, allowing working professionals to easily manage schedules and learn remotely—anytime, anywhere. Participants enrolled in the program obtain access to learning materials in a modular approach, with new content released weekly. Program modules include a variety of teaching instruments, such as:

KEEPING IT CONVENIENT

••••••

Program Requirements

Other Requirements

Valid email addressComputing device connected to the internet: PC/laptop, tablet, or smartphoneThe latest version of their preferred browser to access our learning platform

Programs may necessitate the usage of various software, tools, and applications. Participants will be informed about these additional requirements at the registration stage or when the program begins. Our program advisors are also available to respond to any queries about these requirements.

To access our programs, participants will need the following:

Microsoft Office and PDF viewer to access content such as documents, spreadsheets, presentations, PDF files, and transcripts

• •

•

•

Our globally connected classrooms enable participants to seamlessly interact with their peers to complete group assignments and stay on track toward program completion—having culturally enriching encounters along the way.

KEEPING IT INTERESTING


Program Information

DURATION

3 months, online3–4 hours per week

PROGRAM FEES

$2,600

Flexible payment options available for this program.

SCHEDULE A CONSULTATION

Email: [email protected] (worldwide):+1 315-982-5094+1 315-277-2746


Documents

ENTREPRENEURSHIP ACCELERATION PROGRAM - MCB€¦ · that increases the likelihood of success. It’s more than passion. Our faculty bring cross-disciplinary backgrounds to this program,