1

Entrepreneuring Youth Business Plan

INTERMEDIATE

1

2

READ FIRSTBefore You Begin . . .

.

Delete the brackets

Remove slide

before presenting

You can use the notes section on

the bottom of each slide to jot

down your presentation

notes.

Fill in your own

information when you see brackets [like

this]

3

1. [Describe your product or service. Make sure to include your company’s name, your name and title.]

2. [What problems does the product or service solve (or what demand does it meet)?]

3. [How is your product different?]

4. [Tell them why you are the best person

to run this business.]

5. [Should make the listener ask

“Tell me more!” ]

The 30-Second Pitch/Hook

Example: "Do you use a flash memory drive? What if your car had a USB port and you could play music through it? That’s what my company, Play-On, is building. . . .”

Remove slide before

presenting

4

[Business Name][Logo a picture that

promotes instant recognition of your

company][Entrepreneur’s Name]

[Grade][Age]

5

Introduction to My Business

Product or

Service

Target Customer

Promotional Plan Selling Price

Company Name

6

Product or Service Opportunity -Why did you choose this business?

How does the product or service work? How does your product meet an individual’s

needs or solve a problem in the community? What is a special feature of the product/service?

• Why are you better than your competitor?

Insert a picture of

your product or service.

7

Business Profile Type of Business

[Is yours a Service, Retail, Manufacturing, or Wholesale business?]

Legal Structure [Sole Proprietorship, Partnership, C Corporation,

Limited Liability Company?] [Why did you select this legal structure?]

Mission Statement [A mission statement is a company’s constant

reminder to its employees and customers of why the company exists.]

8

Qualifications

What experiences do you have that would make you good at this business?

[Enter reason #3 here.]

[Enter reason #1 here.]

[Enter reason #2 here.]

9

Customer Profile

AgeGender

Income Level

Occupation

Insert a picture of your target customer here.

10

Market AnalysisIndustry Name

[What industry are you in? (http://www.bizstats.com)]

Industry Size [How much is being spent in your industry? (http://www.bizstats.com/industry-markets.asp)]

Total Population

________________

[Identify where most of your customers will come from. This may be by zip code (15222), by city (Brownsville), by region (Allegheny County). http://quickfacts.census.gov/qfd/index.html

Target Market

______________

[What percentage of the total population make up the target market? gender, age and average income are you targeting http://quickfacts.census.gov/qfd/index.html

Potential Market Size

______________

[Survey your target market. What percentage of them would be willing to try your product/service? Why?]

11

Competitive Advantage

[Your Business]

[Competitor A]

[Competitor B]

Factors->

[?]

Product Price Quality

[?] [?]

[?] [?] [?]

[?] [?] [?]

12

Promotional Mix

Advertising[List plans for advertising, if any.]

[$]

Publicity[How will you gain public attention such as guest speaking, public appearances or any newsworthy activity]

[$]

Sales Promotion [$]

Other[How will you use social media to bring awareness to your business] [$]

Total Monthly Promotional Expense [$]

MonthlyAmount

[What sales or deals will you come up with to have people want to buy your product?]

13

Economics of One Unit Definition of One Unit ___________________

Selling Price $___________

Cost of Sales Per Unit

Direct Labor(Labor Cost per Hour)

Time (in hours) to make 1 unit

Direct Labor Cost Per Unit

$ $

Material Description Cost/Total Quantity

Cost Per Unit ($)

Total Material Cost Per Unit $

Cost of Sales Per Unit (direct labor + material cost + variable cost) $

Gross Profit (Selling Price –Cost of Sales Per Unit) $

14

Average Monthly Fixed Expenses

Fixed Expense Average Monthly Expense

Insurance [$]

Salaries of Employees [$]

Advertising [$]

Utilities (Gas, Electric, Telephone) [$]

Rent [$]

Other Fixed Expenses [$]

Total Average Monthly Fixed Expenses [$]

15

Time-Management Plan

Schedule for a Typical Week Total Hours in a Week = 168

16

Monthly Sales Projections

First Year

0

20

40

60

80

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec

Units So

ldTotal Units

Sold

[Units]

17

Projected Yearly Income Statement First Year

A Selling Price per Unit [$]

B Number of Units Sold [Number of Units]

C Total Sales [Units X selling price) [$]

D Variable Expenses [Variable Expense per Unit × Number of Units ] [$]

E Gross Profit[Total Sales minus Variable Expenses]

[$]

F Fixed Expenses[Monthly Fixed Expenses × 12 months]

[$]

G Pre-Tax Profit [ Gross Profit minus Monthly Fixed Expenses]

[$]

H Taxes @ 15% [Pre-Tax Profit × 15%] [$]

I Net Profit[Pre-Tax Profit minus Taxes]

[$]

18

Business Responsibility& Philanthropy Business Responsibility

[Explain how you will run your business using good morals.]

[How will you ‘green’ your business]

Professional/Advisory Support [Who is the advisor or mentor for your

company?]

Philanthropy [Describe how your business will give back to

the community or support a cause in which you believe.]

19

Business & Personal Goals

[Describe the next steps you need to take to make your business actually run]

[Explain how you will expand the business (hire employees, attract new customers, purchase a storefront, and so on).]

[Describe how big your business could get.]

Business Personal

[Describe education or training you could get to help with your business.]

6 M

on

ths

- 1

Ye

ar

Ov

er

1 Y

ea

r

[Describe how your experience with this business will prepare you for your career.]

20

[Enter your slogan-- this is a catchy saying that you

will use in ads]

Thank you for your consideration.

[Enter company name]