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8/6/2019 Entrepreneurial Ventures Final
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STRATEGYSTRATEGY
FORFOR
ENTREPRENEURIAL VENTURESENTREPRENEURIAL VENTURES
Presented by
Smitha Mary Philip
Sooraj Sukumaran
Sreela Chandran
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OverviewOverview
Entrepreneurial Venture - Any
business whose primary goals are
profitability and growth that are
characterized by innovative strategic
practices.
Entrepreneur- person who organizes
and manages a business undertakingand who assumes risk for profit and acts
as the ultimate strategist
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Entrepreneurial CharacteristicsEntrepreneurial Characteristics
for Success of a new Venturefor Success of a new VentureAbility to identify potential venture
opportunities
Sense of Urgency
Detailed knowledge of keys to success
Access to outside help to supplement theirskills
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Lifecycle of a Venture andLifecycle of a Venture and
Strategies AdoptedStrategies Adopted Start-up stage : Survival
Expansion stage : Intense market
development
Consolidation stage : Competitive
strategies
Revival stage : Distinct competencies Decline Stage
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MintzbergsMintzbergs Modes of StrategicModes of Strategic
Plann
in
g In
Ent
repren
eurial Vent
uresPlann
in
g In
Ent
repren
eurial Vent
ures Early life of the venture Entrepreneurial
Mode
Established venture wanting to continue
strong growth Planning Mode
Established venture wanting stability
Adaptive Mode
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MintzbergsMintzbergs Modes of StrategicModes of Strategic
Plann
in
g In
Ent
repren
eurial Vent
uresPlann
in
g In
Ent
repren
eurial Vent
ures Planning Mode
Gathering information for situation analysis
Generation of alternative strategies
Selection of most appropriate strategy
Adaptive Mode Characterized by reactive solutions to existing problems
Strategy is developed to move the corporation forwardincrementally
Entrepreneurial Mode Strategy made by one powerful individual
Dominant goal is growth
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Strategic Management ProcessStrategic Management Process
In
Ent
repren
eurial Vent
uresIn
Ent
repren
eurial Vent
ures
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Strategic Decision Making Process For
Entrepreneurial Ventures
1. Develop a basic business idea
-Products or services
- Customers or market
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2. Scan and Assess external
environment
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3. Scan and assess internal factors
considerpersonalgrowth
relevant to thenew business
abilitiesexperience
strengths
weaknesses
assets expertise
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4. Analyze strategic factors
SWOT
SFAS
Currentsituation
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5. Decide go or no go
Determine whether it is feasiblebusiness opportunity
Further development of idea cancelled
unless strategic factors changed
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6. Generate business plan
How idea will be transformed into reality
Key internal factors specified
Financial support from potential investors
and creditors
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6. Generate business plan
Development of ventures
Mission
Objectives
Strategies
P
olicies BOD(corporation) and key managers
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Preparation of Business Plan
Develop
ManagementProfile
board
key managers
Develop
InternalEnvironment
structure
Culture
key recourses
Develop
PerformanceProjections
Breakeven
Pro formas
payback
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7. Implementthe business plan
through
Actions
Plans
Procedures
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8.Evaluate the implementedbusiness plan
Through comparisons of actual
performance against projected
performance results
Actual results shouldn't be < or much>
anticipated results
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Corporate Governance in
Entrepre
neurial Ve
ntures
Owners and managers are the same
Incorporated or not incorporated(soleproprietorship or simple partnership)
Incorporated venture will have
shareholders(venture capitalists)
BOD if shareholders present
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Corporate Governance in
Entrepre
neurial Ve
ntures
BOD either very active or very passive
Advisory board for passive BOD
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Sources of Innovation for
Entrepre
neurs
Peter Drucker proposes Seven sources
for innovative opportunity that should be
monitored by those interested in starting
an entrepreneurial venture, either with
an established company or as an
independent small business.
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The unexpected
An unexpected success, an unexpected
failure, or an unexpected outside event
can be a symptom of a unique
opportunity.
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The incongruity
A discrepancy between reality and what
everyone assumes it to be, or between
what is and what ought to be, can create
an opportunity for innovation.
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Innovationbased on process need
When a weak link is evident in a
particular process, but people work
around it instead of doing something
about it, an opportunity is present for theperson or company willing to forge a
stronger one.
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Changes in industry or market structure
A business is ready for an innovative
product, service, or approach to the
business when the underlying
foundation of the industry or market
shifts
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Demographics
Changes in the populations size, age
structure, composition, employment,
level of education, and income can
create opportunities for innovation.
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Changes in perception, mood, and
meaning
Opportunities for innovation can developwhen a societys general assumptions,
attitudes, and beliefs change.
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New knowledge
Advances in scientific and nonscientific
knowledge can create new products and
new markets. Advances in two different
areas can sometimes be integrated toform the basis of a new product.
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Benefits of Strategic Planning in
a Entrepreneurial Venture
Improve your business decisions
Enhance your understanding of
customers
Improve customer relations
Increase the probability of beating
competitorsAids in effective use of resources
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THANKYOUTHANKYOU