Entrepreneurial Strategy Generating & Exploiting New
Entries
Slide 2
New Entry 1.Offering a New product to new or established market
2.Offering an established product to a new market 3.Creating a new
organization (whether the product or the market is new or not)
Slide 3
Resource - Source of Competitive Advantage Creating a resource
bundle that is: valuable, rare and inimitable. Market Knowledge
Technological knowledge
Slide 4
Entry Strategy for New entry Exploitation First Movers develop
a cost advantage First movers face less competitive rivalry First
movers can secure important channels First movers are better
positioned to satisfy customers. First movers gain expertise
through participation.
Slide 5
Some Disadvantages Environmental Instability Customer
uncertainty Demand uncertainty Technological uncertainty Lead
time
Diversification Backward Integration Forward Integration &
Horizontal Integration Related Unrelated
Slide 10
Implications of Growth Pressures on existing financial
resources Pressures on Human resources. Pressures on management of
employees Pressures on the Entrepreneurs time
Overcoming Pressures on the Management of Employees Establish
Team spirit Communicate with employees Provide Feedback Delegate
Some responsibility to others Provide continuous training for
employees
Slide 13
Overcoming Pressures on Entrepreneurs Time Increased
productivity Increased Job Satisfaction Improved interpersonal
relationships Reduced time anxiety and tension Better health