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ENTREPRENEURIAL MARKETING AND FINANCE AT BU ENTREPRENEURIAL MARKETING AND FINANCE AT BU QUESTROM AUGUST 6–10, 2018 MASTER ENTREPRENEURSHIP IN ... PROGRAM AGENDA DAY 1 IDEATION AND

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  • Every summer, master’s students from across the globe meet at Boston University for our Entrepreneurial Marketing and Finance (EMF) program: A CUSTOM-DESIGNED, HIGH-INTENSITY ENTREPRENEURSHIP ACCELERATOR. Dive into marketing and finance for entrepreneurs with the faculty experts of [email protected] Experiment and practice in the Boston ecosystem. Study and live at BU—the world-renowned, urban research university in the heart of the city.

    Spend an intensive week at the Executive Leadership Center in the Questrom School of Business. TOP FACULTY will combine research-based methods, site visits, and iterative workshops to help you leap into the vanguard of entrepreneurs.

    YOUR LEARNING EXPERIENCE YOUR STUDENT EXPERIENCE

    Learn from EXCEPTIONAL CLASSMATES from many of the finest institutions worldwide. Some will be starting their own busi- nesses. Some already have one or are growing it. Others will be preparing to help run family businesses or grow innovation in an established firm.

    NETWORK with entrepreneurs, investors, and industry experts. You’ll also develop lifelong relationships with your fellow students, who can introduce you to industries and countries throughout the world.

    LIVE ON THE BU CAMPUS. Spend a week in one of the most vibrant and historic cities in the US, famous for its universities, river activities, sports, and nightlife. Boston can offer you a true American experience, as memorable for your life as for your lifelong learning.

    Executive Leadership Center

    ENTREPRENEURIAL MARKETING AND FINANCE AT BU QUESTROM

    AUGUST 6–10, 2018

    MASTER ENTREPRENEURSHIP IN THE WORLD’S INNOVATION HUB.

    bu.edu/emf

  • PROGRAM AGENDA

    DAY 1 IDEATION AND THE LEAN START-UP METHOD MARKETING AND FINANCE IN A STARTUP ENVIRONMENT Focus on the roles, strategies, and expectations of marketing and finance in entrepreneurial ventures. You’ll concentrate on market and customer discovery, and on learning from your early users.

    WORKSHOP AND TEAM PROJECTS: IDEATION Bring the morning’s concepts to life in a live exercise. Working in teams you’ll create, test, and select venture ideas, defining what your customer will buy, how, and why.

    DAY 2 ENTREPRENEURIAL FINANCE DESIGNING REVENUE AND BUSINESS MODELS Examine the typical sources of capital that companies can pursue, delving into a core issue of new ventures: how much should we earn, and how much should we raise? You’ll then delve into the new digital business models and their impact on the design and strategy of new ventures.

    TEAM PROJECTS Turn the morning lessons into practical reality. Working in your team and extending the Lean Canvas method, you will design a business and revenue model for your venture.

    DAY 3 ENTREPRENEURIAL MARKETING KNOWING YOUR CUSTOMER Emphasize what customers find interesting, which means identifying the sub-sets of customers within one’s market. For each customer persona you will build unique value propositions—the cornerstone of a new venture concept.

    SITE VISIT: BOSTON/CAMBRIDGE STARTUP INCUBATOR Visit Boston-based entrepreneurs in one of the city’s extraordinarily vibrant incubators, such as MassChallenge or the Cambridge Innovation Center. You’ll learn what it takes to get a new venture off the ground and make connections with the Boston startup community.

    DAY 4 GROWTH & FINANCING GROWING YOUR BUSINESS & START-UP FINANCING Raising money for a startup requires an in-depth understanding of financing and investor expectations. This session explores the various ways a new venture can generate revenue, the art versus science of high-growth financing, the theory and practice of “Managing By the Numbers,” and company valuation techniques. Students will be encouraged to relate this learning to the particular ideas that they each have been developing over the course of the program.

    WORKSHOP AND TEAM PROJECTS: PREPARING TO PITCH Synthesize your learning into a solid pitch to potential funders. Demonstrate the ability to identify key opportunities and challenges for the startup and articulate why an investor should choose your firm.

    DAY 5 THE ART OF THE PITCH; GRADUATION PITCHING YOUR IDEA, PERSUADING YOUR INVESTORS Deliver your pitch to an audience of experienced advisors and funders. Using everything you’ve learned in the EMF course, you’ll have the opportunity to persuade sophisticated investors to fund your growth.

    GRADUATION CEREMONY Enjoy a congratulatory ceremony where you will be presented with your Boston University Certificate.

    SIGN UP TODAY Space in EMF fills quickly. Contact your university admini- strator to learn more about the program, course credits, fees, and registration process. For additional information, see bu.edu/emf.