Every summer, master’s students from across the globe meet
at Boston University for our Entrepreneurial Marketing and
Finance (EMF) program: A CUSTOM-DESIGNED, HIGH-INTENSITY
ENTREPRENEURSHIP ACCELERATOR. Dive into marketing and finance
for entrepreneurs with the faculty experts of [email protected]
Experiment and practice in the Boston ecosystem. Study and
live at BU—the world-renowned, urban research university in
the heart of the city.
Spend an intensive week at the Executive Leadership Center
in the Questrom School of Business. TOP FACULTY will combine
research-based methods, site visits, and iterative workshops
to help you leap into the vanguard of entrepreneurs.
YOUR LEARNING EXPERIENCE YOUR STUDENT EXPERIENCE
Learn from EXCEPTIONAL CLASSMATES from many of the finest
institutions worldwide. Some will be starting their own busi-
nesses. Some already have one or are growing it. Others will
be preparing to help run family businesses or grow innovation
in an established firm.
NETWORK with entrepreneurs, investors, and industry experts.
You’ll also develop lifelong relationships with your fellow
students, who can introduce you to industries and countries
throughout the world.
LIVE ON THE BU CAMPUS. Spend a week in one of the most vibrant and
historic cities in the US, famous for its universities, river activities,
sports, and nightlife. Boston can offer you a true American
experience, as memorable for your life as for your lifelong learning.
Executive Leadership Center
AND FINANCE AT BU QUESTROM
AUGUST 6–10, 2018
MASTER ENTREPRENEURSHIP IN
THE WORLD’S INNOVATION HUB.
DAY 1 IDEATION AND THE LEAN START-UP METHOD
MARKETING AND FINANCE IN A STARTUP ENVIRONMENT
Focus on the roles, strategies, and expectations of marketing and finance
in entrepreneurial ventures. You’ll concentrate on market and customer
discovery, and on learning from your early users.
WORKSHOP AND TEAM PROJECTS: IDEATION
Bring the morning’s concepts to life in a live exercise. Working in
teams you’ll create, test, and select venture ideas, defining what your
customer will buy, how, and why.
DAY 2 ENTREPRENEURIAL FINANCE
DESIGNING REVENUE AND BUSINESS MODELS
Examine the typical sources of capital that companies can pursue,
delving into a core issue of new ventures: how much should we earn,
and how much should we raise? You’ll then delve into the new digital
business models and their impact on the design and strategy of new ventures.
Turn the morning lessons into practical reality. Working in your team
and extending the Lean Canvas method, you will design a business and
revenue model for your venture.
DAY 3 ENTREPRENEURIAL MARKETING
KNOWING YOUR CUSTOMER
Emphasize what customers find interesting, which means identifying
the sub-sets of customers within one’s market. For each customer
persona you will build unique value propositions—the cornerstone of
a new venture concept.
SITE VISIT: BOSTON/CAMBRIDGE STARTUP INCUBATOR
Visit Boston-based entrepreneurs in one of the city’s extraordinarily
vibrant incubators, such as MassChallenge or the Cambridge Innovation
Center. You’ll learn what it takes to get a new venture off the ground
and make connections with the Boston startup community.
DAY 4 GROWTH & FINANCING
GROWING YOUR BUSINESS & START-UP FINANCING
Raising money for a startup requires an in-depth understanding of
financing and investor expectations. This session explores the various
ways a new venture can generate revenue, the art versus science
of high-growth financing, the theory and practice of “Managing By
the Numbers,” and company valuation techniques. Students will be
encouraged to relate this learning to the particular ideas that they
each have been developing over the course of the program.
WORKSHOP AND TEAM PROJECTS: PREPARING TO PITCH
Synthesize your learning into a solid pitch to potential funders.
Demonstrate the ability to identify key opportunities and challenges
for the startup and articulate why an investor should choose your firm.
DAY 5 THE ART OF THE PITCH; GRADUATION
PITCHING YOUR IDEA, PERSUADING YOUR INVESTORS
Deliver your pitch to an audience of experienced advisors and funders.
Using everything you’ve learned in the EMF course, you’ll have the
opportunity to persuade sophisticated investors to fund your growth.
Enjoy a congratulatory ceremony where you will be presented with your
Boston University Certificate.
SIGN UP TODAY
Space in EMF fills quickly. Contact your university admini-
strator to learn more about the program, course credits,
fees, and registration process. For additional information,