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Entrepreneurship

ICE CREAM WALAFinal Presentation

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Company Description

The company, ICE CREAM WALA, providescustomers ith an e!citin" e!perience #yre$uvenatin" the idea o% ice cream ithinnovative &avours, syrups, toppin"s ithincredi#le presentation'

Welcome

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We aim to chan"e the %ace o% the Ice Cream

industry #y constantly evolvin" and innovatin"throu"h thorou"h R(D' )ur mission is toincrease our mar*et share and #ecome thenum#er one Ice Cream Company in Pa*istan'

MissionWe ill ma*e your Ice+Cream Dreams come true

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Ali A##as

CEO

)ur Team

Ali A#dullahMarketingManager

Mehra# han

Finance Manager

.ha%a% iyani

Sales Manager

/ilal Ali .hahLogisticsManager

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Products ( .ervices

0+.tep Ice Cream

Ice Rolls

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0+.tep Ice Cream

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Ice Rolls

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Lon"+Term Aim o% th#usines

)#$ectives o% th#usines

Lon"+Term Aim o% th#usines

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.W)T Analysis

.TRE-1T2

3ariety in Flavours

2i"h 4uality Mi!ture o% Traditional ( Modern

techni5ues

WEA-E..

Limited Availa#ility -ot a /i" /rand

)PP)RT6-IT7 2u"e Mar*et potential Future Prospects %or E!pansion

T2REAT. E!istin" Competition .u#stitutes 2i*in" Prices

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R(D

IP, Patents,Copy Ri"hts

Milestons

Technolo"y

Research ( Development

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Praessit am5uis tLoremametsodalodio ttemp

Praessit am5uis tLoremametsodalodio ttemp

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Competitive Advanta"e

6ni5ue Features Price -e Technolo"ies1reateith e

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Mar*et Analysis

Mar*et trendsCompetitor.ummary

CompetitiveAdvanta"e

/

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Mar*etin" Plan

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Mar*etin" ( Communications strat

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Mar*etin" Mi!

Product Price

Promotion Place

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Mar*etin"9PR

/TL

.M. Mar*etin"Print Media

Mo#ile /asApplicatio

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Print Media

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/TL

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Timeline

6niversity and mall drivesA0 posters :;< per university9mall= and pan&e! :; per university9 mall=.tandees :>; per mall9universities and ?per superstores=ios* setup :0 ushers per activity=

March

Main launch at our haya#an+e+RahatCele#rity che%s, Foo#lo""ers ill #e inv

M

.ame as March

AprilActivation on social media, socialmediums used :Face#oo*, Insta"ram,Titter=Teaser videos and postsPaid advertisement on social sites:Face#oo*=Mo#ile App Development

@an >st Fe# ;Bth

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.ocial Media

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.ocial Media Reach

75K6.5K

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.ocial Media

Pakistan

>

40Male

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.ales .trate"y

The products shall #e sold inour outlets, and hence itll #e

easier %or the #usiness tore"ulate prices' eepin" themcentralied, and e can also

re"ulate promotions'

Retail We dont inten

compare, #ut ratheon #ench+m

' A pro8t mar"in o0< ould #e ta

Price+4uality Rela

Pricin"

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.tore Layout

The products shall #e sold inour outlets, and hence itll #e

easier %or the #usiness tore"ulate prices' eepin" themcentralied, and e can also

re"ulate promotions'

Retail

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Measuring Parameters

InventoryManagement

ProductionControl

QualityControl

Sales Contro

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Assessment o% Ris*

conomic!isks

Cultural !isks Com"etitors!isk

n

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E!it .trate"y

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>' Pro8t ( Loss .tatement';' Cash Flo .tatement'0' /alance .heet'

/ud"et

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Than* 7ou