show guideshow guidenovember 7-8, 2012burbank marriott | burbank, Cacreateasphere.com/ete

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Thank you for attending the Fall Entertainment Technology Expo!

This edition of the Expo has been positioned to represent the changing face of our industry from a technological standpoint — and it’s our hope that what you see and learn here will give you the insights you need to advance your career and perform your job more effectively. Such changes are reflected in the Digital Process Workflow Lab, which is making its debut here. This integrated, cloud-based environment is certainly the newest evolution in the production process, but such workflows will become the norm in almost every business, so I encourage you to take a tour.

Our first keynote address, at 1:30 p.m. on Wednesday, also acknowledges the ubiquitous-ness of technology in entertainment today. Fourth Wall Studios, an innovative production company whose online program, “Dirty Work,” earned a Prime Time Emmy® Award this year, is here to give you a rare, behind-the-scenes look at its amazing RIDES platform.

Finally, in keeping with this technological theme, we are also pleased to announce the launch of a brand-new, leading-edge Createasphere conference — The TransVergence Summit — which will address the ever-increasing confluence of technology, branding and storytelling. The first Summit will be held at the W Hotel in Hollywood next March, and I encourage you to find out more about it at www.tranvergencesummit.com.

In the meantime, please enjoy your time at the Expo. I sincerely hope you find it rewarding!

Best regards,

Kristin Petrovich KennedyPresident, Createasphere

welcome

Catch the Digital Production BuZZ and connect with leading industry professionals from around the world. Join award-winning hosts Larry Jordan and Michael Horton every Thursday night (6-7 PST). Ask questions during the show in our live chat, and get the BuZZ podcast on iTunes.

Hear special reports from Entertainment Technology Expo 2012! Tune in Thursday, November 8, for all the news and industry updates from Entertainment Technology Expo 2012.

tune in Thursdays 6-7 PM PacificDigitalProductionBuzz.com

subscribe to the podcast through iTunesGet all the news now and in your digital future!

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The Official Podcast of Entertainment Technology Expo 2012

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transVergencesummit

Where technology, brand and story converge.

LOS ANGELES · NEW YORK · AMSTERDAM

Advertising | Marketing | Branding | Cinema | 4D Experiences | Immersive MediaAugmented Reality | Gaming | ARG: Alternative Reality Gaming

Mobile | Apps | Tablets | TV | Licensing | Publishing | EPublishing | InteractiveThemed Entertainment | LIVE Attractions | Music

www.transvergencesummit.com

Createasphere’s TransVergence Summit is the leading forum for media, entertainment, advertising and publishing for engaging multifaceted, fan-driven brands. It empow-ers brand leaders, content creators and media strategists with the tools they need to reach beyond their limits and discover new ways to tell their story.

LOS ANGELESMarch 19-20, 2013 • W Hollywood

NEW YORK AMSTERDAM September 2013 November 2013

ANNOUNCING

AN EXCITING NEW

CONFERENCE!

Let your voice be heard.Createasphere is conducting a survey with SCRI Research to track key issues and trends in the Content Creation Marketplace. The survey should only take about five minutes of your time, and respondents will receive a free summary of the results. Help us to identify your most pressing needs...and find out what your peers are thinking! Just go to http://tinyurl.com/9dgwbv5 or scan the QR code and give us your opinion.

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schedule at a glanceWednesday, November 7

THEATER 1 THEATER 2 EXHIBIT HALL, DPW LAB AND GEAR ALLEY

12:30 PM Registration Opens

1:00 PM 1:00-2:30 PMHP Intensive: Moving Your Video Business from Mac to PC

2:45-3:45 PMScenios Intensive: Master Class in Cloud-Based Production

2:00-2:30 PMShoulder to Shoulder with Christopher Tufty at Gear Alley

4:00-4:30 PMShoulder to Shoulder with Eddie Barber at Gear Alley

1:30 PM 1:30-2:30 PMKEYNOTE: Fourth Wall Studios

2:00 PM

2:30 PM

3:00 PM 3:00-4:30 PMHow’d You Get that Shot?!@?!

4:00 PM

4:30 PM

5:00-6:00 PMA Conversation with Peter Deming, ASC: From “Evil Dead II” to “Oz: the Great and Powerful”

4:00-6:00 PMAJA Intensive: The File-Based Evolution

5:00 PM

6:00 PM

8:00 PM

6:00-8:00 PMEvening Reception(Exhibit Hall and Gear Alley)

EXHIBIT HALL, GEAR ALLEY AND DPW LAB HOURS:1:00 PM TO 8:00 PM WEDNESDAY 11:00 AM TO 4:00 PM THURSDAY

Speakers, locations and times subject to change.

CLOSE

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Thursday, November 8THEATER 1 THEATER 2 EXHIBIT HALL, DPW LAB

AND GEAR ALLEY

10:30 AM Registration Opens

11:00 AM 11:15-11:30 AMExhibitor Raffle atGear Alley Stage

12:00-1:00 PMMeet the Experts @ the DPW Lab

1:00-1:30 PMShoulder to Shoulder with Eddie Barber at Gear Alley

11:30 AM 11:30 AM-1:00 PMSony Intensive: Changing the Face of Cinematography with the Sony F65

11:30 AM-1:30 PMOpenText Intensive: Managing Media and Workflow in Multi-channel Production and Publishing

12:00 PM

1:00 PM

1:30 PM 1:30-3:00 PMASG/Atempo Intensive: New Trends in Asset Archiving

2:00 PM 2:00-4:00 PMCanon Intensive: Gale Tattersall, in the “House”

4:00 PM

Special thanks to our Sponsors

CLOSE

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exhibitor list5th Kind ...........................................................DPW LABAberdeen, LLC ............................................................609Adobe ................................................................DPW LABAJA Video Systems ...................................................501Alan Gordon Ent./Glidecam ...................................201Altermedia, Inc. .........................................................204Alzo Video ..................................................................804American Cinematographer .................................. 211Anton Bauer ...............................................................505Applied Color Science, Inc. ....................................512ARRI ..................................................................DPW LABAssimilate ...................................................................610Atempo ........................................................................805Atomos ........................................................................212Azden Corporation ...................................................815Azzurro Systems Integrators ................................. 611Barber Tech Video Products ....................................G1Beachtek .....................................................................406Blackmagic Design ...................................................403Boris FX .......................................................................208Canon Video...............................................................302Carl Zeiss, Inc. ...........................................................812Cinemills Corporation .............................................307

Cobalt Digital, Inc. ...................................................203Codex ................................................................DPW LABDell ....................................................................DPW LABDigital Production Buzz..........................................100Dracast ........................................................................209Eizo ...............................................................................614ExaSAN by Accusys ..................................................312Facilis Technology Inc .............................................503FilmLight ..........................................................DPW LABFilmtools ....................................................................... T1Flanders Scientific Inc.............................................306Fujifillm Motion Pictures .......................................500Fujifilm Optical Devices ..........................................500G-Technology ............................................................303GB Labs LLP ................................................................608Hollywood Tools .......................................................103Huawei ........................................................................109ICG Local 600 & ICG Magazine ............................ 811International Supplies.............................................605JVC Professional Products .....................................301K5600 Lighting .........................................................613Key Code Media ........................................................404LA 411 ..........................................................................408

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Leader Instruments ..................................................104Levels Beyond .................................................DPW LABLibec Sales of America Inc.....................................300Los Angeles Post Production Group ....................105Magma ........................................................................502Marshall Electronics ................................................305Meduza Sytems ........................................................102Miller Camera Support .............................................99NewBlueDX .....................................................DPW LAB Nikon Inc. ................................................................... 110OpenText .....................................................................601Panasonic....................................................................401PixelFlow..........................................................DPW LABProduction Tube ........................................................215Quantum ..........................................................DPW LABRoss Video ..................................................................108Ruige ............................................................................200Scayl ..................................................................DPW LABScenios ........................................................................308Schneider Optics.......................................................602Signiant ............................................................DPW LABSociety of Camera Operators ................................ 511Solid Camera .............................................................205

Sonnet Technologies, Inc. ......................................405Sony .............................................................................101SWIT Electronics .......................................................309Technicolor ......................................................DPW LABTektronix .....................................................................607Telecast Fiber .............................................................600Tessive LLC..................................................................606TS Computers & Video ............................................400TV Pro Gear .................................................................. T3TVLogic ........................................................................603US Camera Boats........................................................ T4Visual Imaging News ...............................................202

Any camera, any workflow.From Dailies to DI.

One system.

Come see the F65 RAW workflow at the Entertainment Technology Expo in booth #612

Thursday, November 8thStop by the following booths to enter the

drawing for great prizes from these exhibitors:ATOMOS ....................................................................... 212BARBER TECH VIDEO PRODUCTS ............................G1BEACHTEK ....................................................................406MILLER CAMERA SUPPORT ........................................99

Drawing will be held at 11:15 a.m. at the Gear Alley Stage. You must be present to win.

DON’T MISS THE RAFFLE!

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6:00-8:00 PM Evening Reception

schedule - day one1:00-2:30 PM, Theater 2HP Intensive:Moving Your Video Business from Mac to PC What’s the Right PC Hardware for Video Pros?Are you frustrated with your current editing plat-form? Are you considering a move from Mac to PC for but don’t know where to begin? Join our session to hear from HP, Intel, Adobe and ProMax on the latest HP innovations designed specifically for the video industry.

1:30-2:30 PM, Theater 1KEYNOTE: Fourth Wall StudiosJoin Fourth Wall Studios’ leadership team as they demonstrate their company’s innovative advances in entertainment technology in this two-part session. Jim Stewartson, CEO & Founder and Elan Lee, CCO and Founder, will demonstrate the ways their company is utilizing leading-edge technology to broaden the storytelling landscape across multiple screens and devices. In the second segment, Sean Stewart, Head Writer and Founder, Steve Peters, VP, Experience Design, Behnam Karbassi, VP, Production and Zach Schiff-Abrams, Executive Producer, will demonstrate the company’s award-winning content.

2:00-2:30 PM, Gear Alley StageShoulder to Shoulder with Christopher Tufty, SOC

2:45-3:45 PM, Theater 2Scenios Intensive: Master Class in Cloud-based ProductionHave you been hearing all the hype lately about “the cloud”? These new technolo-gies are having a profound effect on the way films and TV shows are created around the world. Mark Davis, CEO of Scenios, will present a master class about the fast-growing world of cloud-based production.

During this session, you’ll receive practical, hands-on advice on how you can make the cloud start working for you now.

3:00-4:30 PM, Theater 1HOW’D YOU GET THAT SHOT@?!Join us for our Third annual Society of Camera Operators Panel presentations. Meet the amazing operators and cinematographers who have gotten the shots that defy description and bend reality.

4:00-6:00 PM, Theater 2AJA Intensive: The File-based EvolutionJoin Tony Cacciarelli, AJA Product Market-ing Manager, as he traces the evolution of file-based workflows. From the earliest days of tape-based capture into a computer through the rise of file-based acquisition and into the future with 4K and beyond. See how AJA has driven the state of the art forward with innovative products that offer new ways of working in an increasingly file-based world.

4:00-4:30 PM, Gear Alley StageShoulder to Shoulder with Eddie Barber

5:00-6:00 PM, Theater 1A Conversation with Peter Deming, ASCAward-winning cinematographer Peter Deming, ASC, shot to the top of his field in 1987 when he and director Sam Raimi collaborated on the cult classic Evil Dead II. Last year, they reunited for the highly anticipated Walt Disney Studios release of Oz: The Great and Powerful slated for March 2013. Join the DP as he gives the ETE audience a sneak peek behind the scenes on the making of Oz, and talks about his col-laborations with such venerable directors as Raimi, David Lynch and Wes Craven.

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11:30 AM-1:00 PM, Theater 1Sony Intensive: Changing the Face of Cinematogra-phy with the Sony F65This special session will cover the world of Sony’s F65 8k CineAlta Digital Motion Pic-ture Camera from lens through post, starting with award-winning cinematographer Michael Barrett (“Ted,”), who will discuss his experiences working on his first F65 feature “No Good Deed.” Craig Mumma, Digital Imaging Technician from “About Last Night” and “After Earth” will also join as we explore the workflow from the production side. Then, Light Iron founder and CEO Michael Cioni will present a live demo of the F65 workflow straight into post.

11:15-11:30 AM, Gear Alley StageExhibitor Raffle

11:30 AM-1:30 PM, Theater 2OpenText Intensive: Managing Media and Workflow in Multichannel Production and PublishingDigital Asset Management (DAM) is being asked to do more than just manage the rich media repository. Image, graphics, photo and video production environments are consum-ing and creating rich media. Stored in the DAM repository these files and assets are then distributed to multiple output channels, including web, online, mobile, print and broadcast. This intensive will show you how an integrated workflow can bridge creative production environments and multichannel distribution across the enterprise, connecting people, processes and technology.

12:00-1:00 PM, DPW LabMeet the Experts @ the DPW LabYou’re invited to the Digital Process Work-flow Lab at the Entertainment Technology Expo to hear a select group of industry leaders share their knowledge and experi-

ence about the digital workflow process.Participants include: Stephen Lighthill, President of the American Society of Cinematographers; Chad Andrews, Vertical Strategist, Telecommunications, Media & Entertainment, DELL; Steve Cronan, Presi-dent, 5th Kind; Danny Gold, Vice President Strategy, Levels Beyond; and Dave Waters, Vice President On Location Services, Tech-nicolor. This is an informal — but infor-mative — hour of moderated discussion, including a Q&A during which you can pose some tech questions of your own.

1:00-1:30 PM, Gear Alley StageShoulder to Shoulder with Eddie Barber

1:30-3:00 PM, Theater 1ASG/Atempo Intensive: New Trends in Assets ArchivingHave you ever lost an asset? A whole pro-duction? Are you overwhelmed with rushes? Do you always need more space on your shared storage? In this vital session, you’ll find out how to optimize your storage, find your assets easily and preserve your productions for decades to come. Check out the hardware and software that’s ideal for your situation and will enable you to put together the perfect solution. Presenter: Robert-Jan Overzee, Solution Marketing Manager, ASG Software Solutions

2:00-4:00 PM, Theater 2Canon Intensive: Gale Tattersall, in the “House”At Canon’s session, you’ll hear from Gale Tattersall, Director of Photography for the hit show “House, M.D.” He’ll describe how he shot last year’s season finale utiliz-ing the 5D Mark II DSLR as an explorative experience, allowing him to tell a story with limited space, light and the absence of tra-ditional on-set rigs to achieve an intimate, visceral atmosphere.

schedule - day two

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faqsIs there WiFi?WiFi is available for free in the hotel lobby and pool areas.

Is parking validated?Mention “Createasphere” to the gate attendant upon exiting to receive a discounted rate of $10/day (normally $14/day). Cash or credit cards are accepted. If you are staying overnight at the Marriott, parking is $10/day with in and out privileges.

Where do I pick up the shuttle to the overflow lot?The shuttle may be picked up in front of the main entrance to the convention center, and runs every 15 minutes to the overflow lot. The shuttle operates Wednesday 1pm-9pm and Thursday 11am-5pm.

How much does it cost to attend the Intensives and other sessions?They’re all free!

Can I attend an Intensive if I didn’t specifically pre-register for it?We will seat pre-registered Intensive attendees first. If seats remain, we will seat the Wait Listline 15 minutes before the Intensive start time.

Join

Us

Next Y

ear!

digital asset management conference

NEWVENUE!

Los Angeles • February 27-28, 2013BEVERLY HILTON9876 Wilshire Blvd., Beverly Hills, CA 90210

New York • October 7-8, 2013WESTIN GRAND CENTRAL212 East 42nd Street., New York, NY 10017

Amsterdam • December 2013www.createasphere.com/dam

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Where can I get food?There are several options for food during the Expo:

• Concession Sales — Located near the Lounge.• The Lime Truck — Be sure to visit these folks, winners of Season Two of “The Great Food

Truck Race” on the Food Network! They offer crowd-pleasing fusion cuisine for every palette. Wednesday 1:00 pm to 8:00 pm.

• The Trailer Park Truck — Gourmet American comfort food with a twist!” Stop by the Trailer Park Truck and nosh on a selection of treats that would make Ma proud. Try out some chicken and waffles, trailer park burgers or maybe a blue ribbon frito pie! Thursday 11:30 am to 3:00 pm.

• Daily Grill — Located off the hotel lobby, a full restaurant menu is available until 10pm.• Fast Food — Several fast food restaurants are located across Hollywood Way.

Is the Evening Reception really free?Yes, thanks to our sponsors, the hors d’oeuvres and one drink ticket are complimentary for all attendees. Drink tickets will be available from the Reception Sponsor or at Registration after 3:30 pm. Additional drinks may be purchased at the cash bar.

What’s the Expo hashtag?Use the hashtag #ETE12 when talking about the Entertainment Technology Expo to get up-to-the-minute updates and feedback from staff, speakers, exhibitors and your fellow Expo attendees!

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