ENTERTAINMENT IDENTIFIER REGISTRY COMBINED MONTHLY UPDATE

BUSINESS/MARKETING WORKING GROUP TECHNICAL WORKING GROUP

May 16, 2017

• New EIDR Member • Member Presentations

– S&P Global – Qube Cinema – Ad-ID

• Business Working Group – EIDR Business & Marketing Update

• Technical Working Group – EIDR Registry Operations Update – EIDR Technology Update

Agenda

• Qube Cinema – Focus: Infrastructure & Media Services – Cinema,

Mastering, Distribution – Primary Contact: Rajesh Ramachandran, President

& CTO

New Members

Membership Presentation

Membership Presentation

QUBE CINEMA Corporate Brief – May 2017

About Qube Cinema

■ Qube Cinema Technologies Pvt. Ltd. is headquartered in Chennai, India – Offices at Mumbai, New Delhi, Hyderabad, Bengaluru, Kochi & Kolkata – Over 30 years of experience in film, video and audio domains – Investors include Nomura, Intel & Cisco ■ Qube Cinema, Inc. is based in Los Angeles, California – With a presence in the United Kingdom & Portugal ■ Real Image ME – JV based in Dubai for mastering, duplication & key management ■ Company Size – 1,100+ people – 60+ member development team in India & Ukraine with strong media tech specialization

Digital Cinema Business

■ Qube Cinema (www.qubecinema.com) – Range of products for the filmmaker, distributor and the exhibitor: ■ Includes DCI & non-DCI digital cinema servers and mastering solutions for DCP creation – Installed systems in 48 countries across North America, Europe and Asia – Qube digital cinema operations in ~4,000 screens across India (42% market share) ■ All screen connected over satellite with QubeCast multicast receiver software – Company masters 1,500+ unique features per year in India, all Indian movies – Dubai mastering facility processes nearly all Arabic movies – The Qube Cinema Network is a prime advertising provider in Indian cinema ■ Uses patented Qube technology for central control of advertising with local control of movie

selection and schedules

New Initiatives

■ Qube Wire (www.qubewire.com) – Web-based service for self-managing the distribution of movies – Provides distributors a simple way to send DCPs and KDMs to theatres worldwide – Database of worldwide screens – DCP + KDM Universal Inbox & free FLM-x service for chains ■ Moviebuff (www.moviebuff.com) – Comprehensive movie database with critic and user review aggregation ■ Justickets (www.justickets.in) – Highly scalable, modern movie ticketing website/mobile apps with flexible white-label

capabilities – Web-based theatre POS – Currently operational in India with 1500+ screens

Audiences

Advertisers Distributors

Filmmakers Exhibitors

JUSTICKETS MOVIEBUFF

ICOUNT

QUBE XP

SLYDES

TRANSFORMER QUBE CAST

QUBE MASTER

MOVIECRED

QUBE ACCOUNT

CHEERS

WIRE MASTER

QUBE WIRE

Membership Presentation

Open Standard to Bind Identifiers to Media Progress Report Harold Geller May, 2017

Existing identifiers, such as EIDR and Ad-ID, rely on binding an identifier to a file container, data streams within a file container, or structural metadata of the file itself, which can be destroyed during processing or delivery.

Research suggests that the only reliable approach is to bind the identifier within the audio/visual essence, so that it can survive throughout the end-to-end lifecycle.

Binding technologies exist – watermarks, fingerprints and wrappers – but today these are either proprietary, are not capable of surviving transit through the end-to-end ecosystem, or both.

Why domain specific identifiers Need to be Bound into Video?

Content creators and distributors need an effective way of reliably binding content identifiers to audio/video content that will robustly and reliably transit an end-to-end media ecosystem

13

SMPTE issued 2 tenders with quite challenging requirements : In particular OBID-TLC (large payload, recoverable through acoustic pick up) A lot of work over the past couple of years !

Kantar Media leveraged its long expertise in audio watermarking: Proposed an implementation that preserves audio quality as much as possible The SMPTE watermark will come on top of Nielsen and ATSC 3.0 = 3 different watermarks Still was able to achieve the expected robustness Leveraged experience from commercial deployments

The submitted technology also comes with: A global company able to support it worldwide Professional products that will be soon upgraded with the new technology An experienced team having managed the deployment of identical products

Update: Kantar Media was selected to move to the next stage in SMPTE standardization process: documentation and final vote! Commercial deployment to follow.

14

Kantar is now working with SMPTE to complete documentation and voting process Should take until the end of the year for both OBID and OBID-TLC

Kantar are in the process of doing patent searches These will build confidence around withstanding any legal challenges

CIMM are planning a POC before the end of the year Results to be shared at industry conferences in 2018.

CIMM / EIDR and Ad-ID need to work together to design POC We need to select members, registrants, and media outlets to participate

Next Steps on OBID

15

ABCD XXXXXXX H or D

Company Prefix

User-Provided (letters, numbers)

High-Def or 3D

What does an Ad-ID look like?

Movie Studio Application for Ad-ID

Movie Studio Ad code Requirements

• Based on research the Ad-ID team has done, each of the 8 “user provided” characters have meaning to the studios

• The Ad-ID team is prepared to work collaboratively with EIDR and the studios to address these requirements

• The Ad-ID team has developed two solutions to address this custom requirement, and have two solutions we are prepared to develop

Motion Picture TV Ad-ID UPAB3010001H

UP AB 30 1 0 001 H

Advertiser prefix

Product / Brand (Movie

Title)

Commercial Length

Spot # Within this movie (For Title)

Version (From List)

Overflow digits (start in character 11)

Definition (Blank or H)

Next Steps regarding Ad-ID

• The Ad-ID team would like to engage with the studios to understand any other issues that are barriers to adoption

• We would appreciate the appointment of an EIDR / Ad-ID working group to address this capability

MARKETING & BUSINESS UPDATE

Use Case Development Status • Internal Systems Integration (WB) and Digital Supply

Chain (Google) – marketing handouts completed for NAB

• Developing outreach plan for these two use cases – both use cases presented at booth during NAB (50 attendees) – use case handouts sent to top prospects: Discovery, Apple, AMC – develop further detail, metrics in slide presentations – plan further presentations to prospects in these categories

• Measurement use case deliverables (SPE) target IBC • Broadcast use case in progress (NBCU)

Event Report - NAB

• Great support from FilmTrack – THANK YOU !! • Also reception with EMA.

• Use case presentations by Google, WB – 25 attendees ea. • Security presentations by Vobile, Viaccess Orca

– http://www.mesalliance.org/cdsa-nab-2017

• Member meetings – Viacom, A&E, PBS • Recruiting leads: LGE, Ericsson, Vimeo, TVGlobo, Apple

• May 25 Hollywood IT Summit, Los Angeles, CA (MESA)

• May 30-31 ANGA Com – Munich, Germany (joint with TiVo Europe)

• Jun 21 VidCon, Anaheim, CA (tentative – seeking other venues)

• Sep 15-19 IBC, Amsterdam (also MESA Europe Event, London 9/14)

2017 Member and Industry Events

TECHNOLOGY UPDATE

• Released April 29 without incident • Please note the following changes in 2.1

– Cross-Season De-Duplication • May return candidates from different Seasons

– Alt ID De-Duplication • May return candidates with different Referent Types

– Director in De-Dupe candidate lists • May return candidates without a title in common

2.1 De-Dupe Patch

• Proposed conversions when duration is supplied as film length: – Film Measured in Feet:

• 1915 or earlier: Divide 60 (average speed was 16fps) • 1916-1920: Divide by 67.5 (average speed was 18fps) • 1921-1925: Divide by 75 (average speed was 20fps) • 1926-1929: Divide by 82.5 (average speed was 22fps) • 1930 or newer: Divide by 90 (average speed is 24fps)

In all cases, round up to the nearest integer. This gives an approximate running time in minutes.

– Film Measured in Meters: • Multiply by 3.28084, then apply conversion for Feet

– Film Measured in Reels: • 1929 or earlier: 12 minutes • 1930 or later: 10 minutes

– A Work only identified as a “Short” with no length or duration provided: • Use 15 minutes

– A Work only identified as a “Feature” with no length or duration provided: • Use 60 minutes

Estimating Approximate Length

REGISTRY OPERATIONS UPDATE

Content Database Overview

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

900,000

1,000,000

1,100,000

1,200,000

Dec-10 Dec-11 Dec-12 Dec-13 Dec-14 Dec-15 Dec-16

Edits & Manifestations

Shorts

One-Time-Only TV

TV Episodes

TV Seasons

TV Series

Movies

Content Database Details Category YTD

2017 EOY

2016 EOY

2015 EOY

2014 EOY

2013

Total records 1,166,134 1,090,840 826,914 723,709 581,798

Original/title-level content:

Movies 171,616 169,626 143,556 130,137 75,800

Shorts 18,670 18,292 14,999 7,919 3,039

One-Time-Only TV 41,783 41,170 36,290 32,323 29,709

Series 24,135 21,189 16,855 14,881 13,409

Seasons 38,894 30,549 24,374 20,804 18,082

Episodes 546,738 507,826 387,467 346,458 313,328

Edits 306,680 285,119 187,971 161,389 121,513

Manifestations 16,350 15,936 14,734 9,576 6,866

Alternate IDs in EIDR

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

900,000

1,000,000

1,100,000

1,200,000

1,300,000

1,400,000

1,500,000

1,600,000

Dec-10 Dec-11 Dec-12 Dec-13 Dec-14 Dec-15 Dec-16

Content records

Alternate IDs

Top Alternate IDs in EIDR Alt. ID Type Today

Sony 245,844

IMDb 232,514

ISAN 161,145

ITV 108,815

Warner 100,720

Flixster- Rotten Tomatoes 95,517

AlloCiné 70,792

Baseline 65,469

AV Observatory 54,371

Cinemasource 47,725

NBCU 43,709

Netflix 40,202

Google 39,401

Comcast 35,042

Recent Registration Activity

* On Production; Registration or adding Alternate IDs with at least 0.5K

On Production: •AlloCiné – 8.2K •Warner – 3.6K •Sony – 3.2K •Premiere Digital – 3K (including Google IDs) •Viaplay – 2.5K (does not include matching) •ITV – 1K •Global Eagle – 1K (does not include matching) •TiVo – 0.6K (does not include matching) •Media-Press.tv (matching only)

• Session #1: Wed., May 24, 2017 from 7:00-8:00 a.m. PST, 10:00-11:00 a.m. EST, 3:00-4:00 p.m. GMT (Scheduling consideration for European and Eastern North American members.)

• Session #2: Thur., May 25, 2017 from 12:00-1:00 p.m. PST, 3:00-4:00 p.m. EST, 8:00-9:00 p.m. GMT (Scheduling consideration for all North American members.)

• Contact the EIDR Secretariat to RSVP today!

Registry User Training Sessions

• Don’t use the Distributor alone to satisfy the Participant requirements for a Title record (use a Producer instead or cast)

• Don’t mark title as “release” unless you are sure. Never mark a season as “release” unless it has a real name. Don’t mark more than one title as “release” (except in very rare cases).

• Reminder: Unknown country = XX in EIDR 2.1

Operations Notices

QUESTIONS AND NEW BUSINESS