entertainment

markettiers4dc Entertainment Credentials

our role for brand● Bring to life through broadcast communications brand

and corporate messaging

● Ensure best use of fresh and existing collateral

● Provide ongoing consultancy and support

● Create and develop key themes / creative story-lining

● Secure extensive coverage within broadcast media

our experience

some of our clients

● Over 18 years experience providing broadcast consultancy and coverage to the UK communications industry

● Over 16,000 items of editorial radio and online coverage generated last year

● Over 70 live webTV shows and 100 hours plus of video produced last year

● Winners of New Media Age and Revolution Awards and shortlisted as Brand Innovator of the year at Marketing Week Engage Awards

● PR Week Award winners for Best Use of Broadcast and Best Live Brand Experience respectively

● Five fully equipped broadcast studios incorporating down the line TV broadcast facilities

● Regional, national and international broadcast outreach

● Founding broadcast partner of the CIPR, Broadcast Partner PRCA, PR Week vodcast producer and IAB podcast partner

● Member of the IAB Video and Social Media Council

● Recognition of our success comes from more than 93% client retention

broadcast approach & servicesOn every project, regardless of size, the most appropriate members of the core team of 24 broadcast media consultants engage with the client to establish key aims and objectives and discuss potential routes to coverage.

We then seek specialist input across the various divisions within the business– the TV, radio and online media relations teams; our digital and technical services department; our research arm and our audio/visual production unit - to inform the strategy development. We will then present a proposal detailling our approach and developing original ideas to deliver the campaign objectives and capture the interest of the target media.

CO

nSU

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y PrOdUCTiOn & MEdia rElaTiOnS:

● Broadcast interviews (Radio, TV and online)

● audio feature/podcast

● Video feature

● B roll

● WebTV programming

● Competitions (Radio and online)

● Viral development

● newsbites

● Outside broadcasts

EdiT

Or

ial ● Promotions

● Sponsorship

● Vignettes

● live read activity

● Brand funded programming

● Story angle creation

● Consumer and B2B research (UK and Global)

● Online focus groups

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facilities

5 STUdiOS

3 EdiT SUiTES

10 in-hOUSE PrOdUCTiOn STaff

in-hOUSE PrOdUCTiOn faCiliTiES allOW US TO CrEaTE aUdiO and VidEO BrOadCaST qUaliTy COnTEnT qUiCKly and COST EffECTiVEly.

MiChaEl JaCKSOn: ThE SEarCh fOr hiS SPiriT andMiChaEl JaCKSOn: ThE liVE SéanCE

Michael Jackson’s death earlier this year broke all regional radio programming rules, with the death of this cross generational performer bringing normal scheduled regional programming to a standstill – replaced instead by tributes to this giant of the music industry. Months on, the fascination with the King of Pop showed no sign of waning with continued and consistent public and media interest in Michael Jackson and his death. in november, our agency was brought on board to promote Michael Jackson: The Search for his Spirit and Michael Jackson: The live Séance on Sky1 hd and Sky1 - programmes designed to provide an opportunity to find out more about the man and for fans to try to connect with him.

Spiritualist medium derek acorah fronted the programmes, and was made available to speak one on one with stations across the UK. The tone of the interviews struck the necessary balance, provoking lengthy discussion whilst highlighting that paranormal activity always divides opinion, and leaving it up to the viewers to decide. Coverage highlights with derek included a marathon 14 minute live interview on Sun Talk.

TaCTiCSEmphasis on broadcast radio interviews to deliver widespread awareness.

TOTal aUdiEnCErEaChMichael Jackson: The Live Séance> 5.5 million

Noel’s Christmas Presents > 39 million

Coke Zero Presents Wayne Rooney’s Street Striker> 4.5 million

nOEl’S ChriSTMaS PrESEnTS

ahead of Sky 1’s annual Christmas special – ‘noel’s Christmas Presents’ – markettiers4dc was approached to help drive nominations for this year’s programme. noel’s enduring popularity was evident, with live and pre-recorded interviews on 28 stations including BBC Three Counties, heart Birmingham, Sky news radio and Smooth radio london. This resulted in over 20 hours of programming.

feature programming was prioritised to ensure an extended platform to deliver the campaign messaging as well as discuss various aspects of noel’s lengthy career. a strong call to action encouraged the UK public to nominate who they felt deserves recognition for their hard work and selflessness alongside the TX date on Sky 1 and Sky 1 hd.

COKE ZErO PrESEnTS WaynE rOOnEy’S STrEET STriKEr

markettiers4dc was asked by Sky 1 to promote the second series of ‘Coke Zero’ Presents: Wayne rooney’s Street Striker - exclusive to Sky1 hd and Sky1. The campaign was designed to stress the point of difference of this show in highlighting the UK’s untapped teenage footballing talent (in a street soccer style) using andy ansah, Wayne rooney’s right hand man to leverage programming messaging.

The media schedule was a balance of BBC and regional commercial stations reflecting the broad target audience and covering the majority of UK regions – with stations including radio City 96.7, BfBS, talkSPOrT, BrMB and a number of regional BBCs.

To support the launch of the fX Channel’s latest import - True Blood, markettiers4dc was asked to manage the broadcast radio outreach across two phases of activity. Working closely with resonate Pr the first phase, timed a fortnight ahead of launch, aimed to create an initial buzz around the show. The hook to capture the media’s attention was the launch of the world’s first real blood Bloody Mary that included pasteurised pigs blood as a key ingredient. Samples of the cocktail were sent to radio stations to encourage them to try and really get a taste for the new show. With writer for Bizarre magazine and expert on all things vampire related alix fox in studio to tell us more, the story achieved strong results with coverage syndicated across 122 stations.

To raise further awareness ahead of the launch of the show on July 17th, we conducted a second phase of activity to publicise the fX commissioned painting by Paul Karslake, brother to Jo Wood - ronnie Wood’s ex wife. in a very public display of emotion, Paul elected to paint ronnie Wood as a vampire which clearly chimed with the core themes of the new series from Six feet Under’s alan Ball. Coverage highlights with Paul included Tim Shaw’s late night show on absolute, The night Before Show on Kerrang! and Sky news radio.

TaCTiCSBroadcast interviews

TOTal aUdiEnCE rEaCh> 63 million

true blood

Ronnie Wood portrayed as a vampire in Karslake’s painting

We were tasked with handling the UK broadcast media relations at an international press conference announcing the discovery of hMS Victory. in addition to handling the UK media relations, our role was to drive audiences to watch Treasure quest on the discovery Channel to see the amazing find unfold.

due to the high sensitivity of the campaign the story was strictly embargoed with very little information other than brief teaser alerts delivered to stations ahead of the press conference.

newsbites were recorded on site with the team also battling against unexpected heavy snow fall to deliver content to TV and radio media resulting in 74 items of coverage including iTV news at 10 and Cnn’s The Situation room and giving discovery Channel access to a potential audience reach of over sixty million across the UK, USa and germany.

TaCTiCSradio and TV interviews, news bites, audio feature package, B roll distribution


treasure quest

To support the launch of the new series of discovery Channel’s hit show, Whale Wars, markettiers4dc was tasked with delivering stand out broadcast coverage. Our main hook was the presence of the captain of the Sea Shepherd, and co-founder of greenpeace, Paul Watson, who was in the UK for a limited period to help promote the show. as such we went on location to the dive Show at london’s Excel Centre to film a video news package with him in which he discussed the new series and his experiences working with the Sea Shepherd Conservation Society.

This was subsequently packaged up with footage of the new series and sold in to a range of websites, including radio Times, yahoo and MSn. To ensure regional relevance as well as access to commercial news rooms to capture the 16-44 year old male target audience, we also conducted research to investigate what the nation was prepared to stand up and campaign about.

a series of radio interviews was then conducted with Steve roest , the UK director of Sea Shepherd, discussing the findings and pointing people to the TX date. The campaign achieved coverage across over 75 media outlets.

TaCTiCSConsumer research, radio interviews, video footage package


whale wars

We teamed up with lucasarts and activision to launch the eagerly-anticipated computer game Star Wars: The force Unleashed. as the ‘missing link’ in the story between episodes lll and lV of the Star Wars films, the brief was to promote the new title as if it were a film release. in the game, just like the characters central to the Star Wars franchise, players can choose the destiny of the lead protagonist, darth Vader’s secret apprentice.

nathalie Cox, the actress who plays the role of Juno Eclipse and narrator in the game, was spokesperson for the broadcast activity which included the production of a live interactive WebTV Show and Vodcast.

Using visual broadcast tactics was key for demonstrating the innovative technology designed especially for the new generation of consoles, such as realistic responsive environments.

Online broadcast coverage was secured across 26 websites, including specialist interest sites such as Jedi news, galactic Empire and lightsaber, men’s lifestyle sites including nuts, Male first, and Mansized; gaming sites games 2 C, Whichgame and gamezine, as well as iSPs and news sites including MSn, Tiscali and The guardian.

TaCTiCSinteractive WebTV, Vodcast


star wars the force unleashed

NaThaLie Cox Juno Eclipse - Star Wars The Force Unleashed

With the sixth instalment of the hitchhiker’s guide To The galaxy, And Another Thing, due out in late 2009, Penguin wanted to create a ‘cultural moment’ to mark this occasion and tie in with the 30th anniversary of the original hugely popular book series. Penguin approached markettiers4dc to create a large scale broadcast cam-paign to support their print and advertising activity and the hitch Con’09 event.

from our studios, we created a video feature with the author Eoin Colfer, doing a reading from the book. in addition, markettiers4dc also produced a live, fully interactive 20 minute WebTV Show which enabled Eoin Colfer to answer eager fans questions about the 6th instalment. radio interviews were also used to drive traffic to the webchat and provide a platform to discuss the release and the nationwide author tour in greater detail. Extensive coverage was achieved across the range of tactics with sites such as aOl, The guardian, The Telegraph and Tiscali running the programming con-tent. Such was the interest from viewers for the WebTV Show that even before the show went live we had many questions from as far afield as iceland and Brazil.

TaCTiCSinteractive WebTV, radio interviews, video feature package

TOTal raTE Card COVEragE £194,808

hitchiker’s guide to the galaxyand another thing

We were very pleased with the ‘The Hitchhiker’s Guide To The Galaxy’ campaign… and very impressed with the results and the coverage secured from the overall campaign, which fulfilled the brief exactly.

v- Katya Shipster, Michael Joseph Publicity

“”

The release of Call of duty 4 (COd4) saw the launch of the latest installment in one of the largest video game franchises ever. allowing gamers to experience the intensity of war, this action-thriller arms gamers with powerful modern day firepower, allowing them to fight fictional battles in the world’s most treacherous hotspots. COd4 promised to be one of the most authentic warfare simulations in gaming history, while showing respect for and honouring those who served and have fallen. We chose to focus on targeting online audiences through an interactive WebTV Show, Video feature and interviews, all of which involved ex-army lieutenant Colonel hank Kiersey who had spent the past four years as a military adviser for the brand COd. lieutenant Colonel Kiersey spoke about his personal warfare experiences including the brutality, the weaponry and the process of battle planning, whilst naturally covering the highlights of the game itself. This hugely successful campaign covered 17 websites, which were a mixture of gaming and men’s lifestyle sites, as well as large iSPs. This resulted in an impressive potential reach of over 55m with accumulative coverage lasting over 76 weeks. Some notable sites that hosted the Video feature included MSn, fhM and The Sun Online.

TaCTiCSOnline interviews, interactive WebTV, video feature


call of duty 4modern warfare

With the fourth instalment of the indiana Jones story due for release, Paramount Pictures released a Special Edition dVd box-set to reignite the nation’s love for the action hero and ride the media wave around the launch of the fourth indi-ana Jones movie. The spokesperson, Vic armstrong, had been the stunt man in the three indiana Jones films and as such was extremely well placed to discuss the making of the indiana movies and the nation’s obsession with the doctor Jones. 208 items of coverage were secured across the radio network includ-ing Sky news radio, XfM london, Kiss 101, BBC radio five live and BBC radio Wales.

indiana jonesthe adventure collection

TaCTiCSradio interviews, audio feature package


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0207 253 8888

0207 253 8885

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markettiers4dc.com

northburgh house | 10a northburgh Street | london | EC1V 0aT

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entertainment