Enterprise Thinking - Spring 2011 - CP

Me: Carolina de Assis Pires

• I’m an advertiser

• I make the best Brigadeiro in the world

• I’m confused

Study in NY

Enterprise Thinking Model

Enterprise Thinking Model

• Strategizing: Go to NY, take some time off, study, decide what to do

• Learning: Taking Marketing and Pastry courses

• Performing: Putting my strategy in practice.

• Forecasting: Is there a better place to know trends than NY?

Asking better questions increases your chances of creating better outcomes

I realized that YES! I want open a Brigadeiro Organization!

What would it take to open a Brigadeiro Organization?

Cyclonic Strategic Thinking Model Is a universal strategizing tool that is really useful when you want to

create new products or services.

Cyclonic Strategic Thinking Model

• Desire Outcome: Open a Brigadeiro Organization

• Strategy: Come to NY and Pastry Courses. Go back to Brazil and make a Strutucture to have this business in SP having a 50 foot wiew. (Work on GPP)

GPP – Goldsmith Productivity Principle

80% System and Structure

20% People

. Me

Where 80% of an organization’s ability to compete is driven by its system and structure, and only 20% by its people.

Cyclonic Strategic Thinking Model • Strategy of tatics:

Think how I’ll produce, marketing, sell and deliver the Brigadeiro.

• Tatics: Build a Kitchen in my house, make a nice website, make a launch event, organize a cash flow, hire someone to help me in the kitchen

• Execution: “When execution isn’t addressed properly, the entire

strategizing process is compromised.”

Winning by a nose, loosing by a nose

You can rule everything because a little detail.

See the big picture but think about the details.

Winning by a nose, loosing by a nose

• Think 100 times of all the details before launch. • Work only with the best product brands.• Taste all Brigadeiros before selling. • Look all packages before delivery. • Check the website and email frequently.• Research what the public think about your

product.• Know the exactly right time to launch or not

(Economics of Thinking)

Economics of Thinking

Economics of ThinkingAid you to maximize returns while minimizing costs ans

mitigating risks

AlliancesIs a way to make business faster, better and cheaper.

Critical Path Methods List Project Designation Imediate Predecessor Time in weeks

Take the Pastry Course then go back to Brazil A   10

Establishing or not Alliance (CST Model Process)

B A 3

Work on the System and Structure of the bussiness

C A.B 3

Hiring someone to help me in the kitchenD A,B,C 2

Work on the marketing of the organization (Website, Launch event, PR, etc)

E A,B,C 4

Post-launch evaluation and work on details. Having a 50,000 foot view.

F A,B,C,D 4

Critical Path Methods

Total weeks Project: 24 weeks

A (10)A

(10) B (3)B (3)

D (2)D (2)

C (3)C (3)

E (4)E (4)

F (4)F (4)

Thank You.