Richard D. Smith, SMITH-TRG – September, 2009 http://www.SMITH-TRG.com

Business Owners, Investors & Stakeholders Presentation, Washington, DC

SMITH-TRG‘Building U. S. Job Growth & Wealth Creation Machines’

-- What We Learned Doing ‘U.S. Road to Recovery’ Project --

“The Ultimate Measure Of A Healthy & Recovering

Economy. . .Jobs Growth!”

“Only yesterday, we Americans could afford to feel smug about our

preeminence”.

“Destiny, it seems, had appointed us, America, the

world’s permanent pioneers, forever striding beyond the

farthest cutting edge.”

That was... Yesterday!

Today,things are

vastly different.

GLOBALIZATION“A new world order is dawning – one

in which the West is no longer dominant, capitalism (at least the American version)

is out of favor, and protectionism is on the rise.”

- Roger Altman Former Deputy Treasury Sec., Clinton Administration

INNOVATION“Innovation has become the new currency of global competition as one country after another races

toward a new high ground where the capacity for innovation is viewed

as a hallmark of national success.” - John Kao book author, INNOVATION NATION, 2007

ECONOMIC ISSUES $12 Trillion U. S. Wealth

Destroyed since 12/07

$13.8 Trillion Outstanding Consumer Debt

9.4% Unemployment

16 Million Unemployed

$9.1 Trillion Federal Deficit

$155k+ in Fed Debt per Household

76 Million ‘Baby Boomers’

69% of Boomers Can’t Financially Retire

150,000 U.S. College Graduates in 09/Few Jobs

BANKRUPTCIES

100,000 U. S. Bankruptcies in last 18 months

1 of 270 Businesses Bankrupt

358 Business Bankruptcies Filed Daily

$87 BILLION

U.S. Imports from China

vs.

$20 Billion in U. S. Exports

Period - January through April, 2009

Data: U.S. Commerce Department

M&A’s“We have been given this

Incredible second chance to rethink everything we do. There will not be a third.”

- Fiat-Chrysler new CEO Sergio Marchionne

DIVIDE IS GETTING GREATER!

TODAY: WE’RE IN DEEP WATER. . . The U.S. business model is being challenged. . .

We need to reinvent the enterprise, build growth machines. . .

How Do We Get to Where We Want to Be,

Competitive Advantage & Growth?

STEP 1 Visualize what could be. . .

A 21st Century Job Growth & Wealth Creation Machine

SMITH-TRG at http://www.SMITH-TRG.com

TAKE A COMPETITIVE WORLD VIEW

EMBRACE INNOVATION*Hewlett-Packard (H-P), Apple, Microsoft and other notables started during a recession. . .

INNOVATION IN ALL

FORMS. . .

BUSINESS MODEL INNOVATION

PRODUCT/SERVICE INNOVATION

PROCESS INNOVATION

TECHNOLOGY INNOVATION

VISION & INNOVATION Business Week’s – The World’s

#1 Apple#2 Google

#3 3M#4 Toyota

#5 Microsoft#6 General Electric

#7 Proctor & Gamble#8 Nokia

#9 Starbucks#10 IBM

#11 Virgin#12 Samsung

#13 Sony#14 Dell

25 Most Innovative Companies

#15 IDEO#16 BMW#17 Intel#18 eBay#19 IKEA

#20 Wal-Mart#21 Amazon#22 Target#23 Honda

#24 Research In Motion#25 Southwest Airlines

NOTE: Approximately 10% to 15% of their global workforces are U.S. based employees

LOOK BEYOND

Adventure Outside

the Comfort Zone. . .

FANATICISM“I think fanaticism is underrated.

I’m a fanatic about the engineering groups. Steve (Jobs) is a fanaticabout the user experience and

the design.” - Bill Gates, Microsoft Advice for entrepreneurs, enterprise game changers

STEP 2 Do an ‘Alice Analysis’. . .

Know Where You’re Going. . .

SMITH-TRG at http://www.SMITH-TRG.com

Alice, “Would you tell me please, which way I ought to go from here?”

“That depends a good deal on where you want to get to”, said the Cheshire Cat.

“I don’t much care where_____”, said Alice

“Then it doesn’t matter which way you go, said the Cat.

“____so long as I get somewhere,” Alice added.

“Oh, you’re sure to do that,” said the Cat, “if only you walk long enough.”

‘ALICE ANALYSIS’‘Excerpt from the American adventure story classic -- Alice in Wonderland’

If You Don’t Know Where You’re Going, Any Road Will Take You There!

Question: As A Company, Can You Afford A Long Journey?

Success Requires: Focus

Understanding YourselfUnderstanding What Or Who Can

Best Help You Achieve Success

ANALYSIS RESULTS?‘Using Alice in Wonderland’

STEP 3Target sectors/segments/business lines for

enterprise reinvention & growth

Identifying & Qualifying Growth Opportunities

SMITH-TRG at http://www.SMITH-TRG.com

OBJECTIVE: ENTERPRISE GROWTH PLATFORMS

TARGETINGTOOLS

eCompetitors, for example, provides (line-of-business level) industry information on the Top 10,000+ industries, covering more than 95% of $57 trillion global economy –

all presented in the Global Industry Dashboard.TM Downloadable to iPhone.

USE ‘INDUSTRY & COMPETITIVE

ANALYSIS’ TOOLS

www.eCompetitors.com

Google Finance   Yahoo Finance   MSN Money   AOL Finance   CNN   Reuters  

www.Hoovers.com

TARGET SECTORS, SEGMENTS & ENTERPRISES

Low

Medium

High

Skill

ed La

bor

Inte

nsiv

e

Valu

e Dr

iven

Tech

nolo

gy

Enab

led

High

Un

empl

oy %

Envi

ronm

ent

Frie

ndly

At R

isk

Segm

ent

Automotive

Transportation

Consumer Goods

Hi-Tech & Info-Tech

Distribution

Health & Life Sciences

EXAMPLE SEGMENT/BUSINESS: U.S.BUILT ‘ECO’ TAXIBringing back Checkered Cab Co. of 60’s/70’s fame

U.S. TAXI… DESIGN CRITERIA

LARGER INTERIOR CABIN & LUGGAGE CAPACITY SPACE THAN U. K. BLACK CAB + 2 FOLD DOWN JUMP SEATS

TECHNOLOGY ENABLED ON-BOARD GPS & GOOGLE MAPS, WIRELESS BROADBAND & INTERNET TV, WIRELESS FARE BILLING

NATURAL GAS POWERED (see PICKENS PLAN) 30 MPG IN STOP & GO TRAFFIC

CANDIDATE EXAMPLE: Vehicle Production Group, LLC(Taxi & Multi-Purpose Fleet Vehicle Product Portfolio)

to 550,000

HI-TECH SEGMENTS: WIRELESS APP FARMSServing Global Wireless Carriers & Handset/Touch-Screen Manufacturers

WIRELESS APPLICATION SOLUTIONSFuture-World DIGITAL-MEDIA for Handset/Multi-Touch Screens/Carriers

Apple iPhone BlackBerry

MARKET DRIVER“The ultimate challenge and greatest value creation opportunity will fall to those who

give the end-user consumer what they want…really, really want. And that is,

an integrated, easy to use, video media experience, anytime, anywhere, and

on any platform.” - Richard D. Smith, SMITH-TRG book author, AD-MIRED, 2006

WHY MOBILE APPLICATIONS?Market Forecast: From $7 Billion 2008 to $25 Billion 2014

Sources: Juniper Research & IDC

– 2008 - 1.19 Billion Mobile Phones Sold World-wide. 155 Million (13%)

were Smartphones

– By 2013 20% or 280 Million (SP’s)

– Apple: 65,000 APP’s vs. RIM’s: 2,000 APP’s

– Others: Sprint’s Palm, Motorola – 2 new devices, then Nokia, Samsung,

and host of new entrants. . .

“What you carry on your belt is now your MP3 player, will be your plasma TV, is your social networking machine, is your Internet terminal, your camera, your personal navigation device.” - Jim Basillie Co-CEO, Research-in-Motion

STEP 4Innovation & value growth

management

It’s All About Execution…Ability to Execute

SMITH-TRG at http://www.SMITH-TRG.com

PRINCIPLESREINVENT EXISTING ENTERPRISE(S)

SCALABLE GROWTH ENABLED BY INNOVATION

FOCUS ON NICHE MARKET LEADERSHIP

CONDUCIVE TO PROFITABLE & SUSTAINABLE JOB CREATION

M&A TO GROW BUSINESS, NOT CUT

DEVELOP PLANS COLLABORATIVELY

ENTERPRISE‘BEST-OF-BREED’ DESIGNED BUSINESS PLATFORM

EMBRACE SHARED RISK INNOVATION, JOBS &WEALTH CREATION

FUTURE ENTERPRISE VALUE DEFINED BY ECONOMIC CONTRIBUTION

EXPLOIT ENABLING TECHNOLOGY

POSITIONINGAFTER YOU’VE CUT COSTS, LAID PEOPLE OFF, AND FOCUSED ON CORECAPABILITIES. . .

What Next? Wait For Market Return to Carry You Forward? Or Build a Growth Business Case. . .

POSITION FOR SCALABLE ‘TOP LINE’ GROWTH ENABLED BY INNOVATION

BUILD A UNITED WORKFORCE

Have you. . .-Vision of what could be?

-Done your ‘Alice Analysis’?-Targeted growth opportunities?

-Developed executable growth managed plan?

In Business, Like the Wilds of Africa, you have to

“Keep an Eye on The Prize!”

Every morning in Africa, a gazelle wakes up. It knows that it must run faster than the fastest lion, or IT WILL BE KILLED.

Every morning in Africa, a lion wakes up. It knows that it must outrun the slowest gazelle, or IT WILL STARVE TO DEATH.

In Business or Africa, it doesn’t matter whether you’re a lion or a gazelle. When the SUN COMES UP, YOU’D BETTER BE RUNNING!

U.S. Road to Recovery

Most important question of all. . .

Can Enterprise Owners & Leadership afford a long journey. . ?

SMITH-TRG at http://www.SMITH-TRG.com

If not. . .Then commit to participate in the

‘U.S. Road to Recovery’ ProjectContact: Richard D. Smith

President & Managing Principal, SMITH-TRGRDSmith@SMITH-TRG.com

M: 301.461.2387

THANK YOU

SMITH-TRGhttp://www.SMITH-TRG.com