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“Enterprise IT strategy meets Business objectives” Jan Koen
ICT manager
Deen Supermarket
From Strategy to Execution
▪ > 9.000 Employees
▪ > 1.000.000 Customer visits per week
▪ 81 Stores
▪ 2 DC’s
▪ 1 Webshop (Thuisbezorging en ophalen in filiaal)
▪ Focus on fresh products, Flowers and promotions (campaigns)
From Strategy to Execution
Deen supermarket
From Strategy to Execution
Meat, meat products and fresh meals
Deen supermarket
Business objectives
Product leadership
Strong online presense
Sustainable operation
Consumerization
Deen supermarket
From Strategy to Execution
IT Goals
▪ Improved time to market by increased agility
▪ Increased efficiency of the daily operation
▪ Less bleeding in projects, faster Business benefits
▪ Implement changes to support more innovations
From Strategy to Execution
Deen supermarket
▪ Business Transformation Planning
▪ Focus on Business needs
▪ Based on a “ Business Transformation Framework”
▪ Used an Enterprise Transformation Platform (Mav im)▪ To define IT architecture (IST and SOLL)▪ To support decision making
▪ Managing change (Governance) from IST to SOLL
▪ Create a Business Transformation Plan
The plan
From Strategy to Execution
The plan (approach)
IST
“Company in its current state”
SOLL
“Company in its desired state”
Market
Market development
Social and legal development B.T.P.
Alignment
Change managementMarket
Technical development
From Strategy to Execution
Business- IT objectives
The plan (technology of interest)
From Strategy to Execution
▪ AI, machine learning (to get better)
▪ Continuously development and delivery
▪ Mobility (to work anywhere)
▪ Augmented en virtual reality
▪ Data analytics
▪ API’s , (to get connected)
▪ Process mining
The plan
From Strategy to Execution
STRATEGY AND OBJECTIVES
PROJECTPORTFOLIO
The plan (Enterprise Tranformation framework)
From Strategy to Execution
Provide insights in crit icalprocesses and relevantICT objects
Follow training courses in ASL, BISL,Architecture, BPM and APM
Organizing and arrangingBPM and APM
With use of tools like MavimVisio and SharePoint
The execution
From Strategy to Execution
The execution
Focus on customer
loyalty
STRATEGY AND OBJECTIVES
PROJECTPORTFOLIO
Conclusies branche levenscyclus
BL01: Stel de klant centraal
Macht van de klant neemt toe, klanten willen naast lage prijzen meer service en
beleving.
BL02: Voer een bestendig prijsbeleid
De klant wil geen cent te veel betalen, het gevoel dat de prijzen juist en laag zijn is
minstens zo belangrijk als de werkelijke laagste prijs.
▪ Conclusion “Industry
Life Cycle Analysis”
From Strategy to Execution
The execution
▪ Focus on customer loyalty
▪ Develop new customer communicationchannel
2011
jan-11 feb-11 mrt-11 apr-11 mei-11 jun-11 jul-11 aug-11 sep-11 okt-11 nov-11 dec-11 jan-12 feb-12
PR02: Proces gericht ontwikkelen
PR01:Klantgerichte bedrijfsprocessen
PR03: Vergroten betrokkenheid pers.
PR04: Verbeteren communicatie klant
PR05: Standaardiseer interfaces IS
PR06: Implementeer ASL & BISL best practices
PR08: IS voor de informatie voorziening
PR07: Herzie
ICT functies
▪ Project: Implement a CRM
From Strategy to Execution
▪ Program
The execution
▪ Candidate Projects
▪ Selected Business goals
2011
jan-11 feb-11 mrt-11 apr-11 mei-11 jun-11 jul-11 aug-11 sep-11 okt-11 nov-11 dec-11 jan-12 feb-12
PR02: Proces gericht ontwikkelen
PR01:Klantgerichte bedrijfsprocessen
PR03: Vergroten betrokkenheid pers.
PR04: Verbeteren communicatie klant
PR05: Standaardiseer interfaces IS
PR06: Implementeer ASL & BISL best practices
PR08: IS voor de informatie voorziening
PR07: Herzie
ICT functies
▪ ApprovedProjects
▪ Portfolio
From Strategy to Execution
Business proces management
▪ Stakeholders▪ Connected
Business Processand Interfaces
▪ Detailled Business Processes
The projects
From Strategy to Execution
Application portfolio
▪ Internal link toVisio
▪ Application landscape SCOPE (ERP)
▪ Process landscape SCOPE (ERP)
▪ System landscape Microsoft AX
The projects
From Strategy to Execution
Functional Requirements
Business Process
AS-IS
Applications
AS-IS
InterfacesAS-IS
Business ProcessTO-BE
Interface
Design
AX
Application
module
Interfaces
TO-BE
PAGINA
1 OF 6
DATUM
14-3-2014
GEREVISEERD
8-4-2014
Type of
FIT
Functional
Design
The projects (ERP transformation)
SOLL
I ST
From Strategy to Execution
▪ Detailed ProcessRequirements
▪ Connected withProcess areas
▪ Resource Planning
▪ Type of fit/gap
The projects (ERP transformation)
From Strategy to Execution
The results (IT)
▪ More effective use of IT
▪ Increased efficiency
▪ Higher success rate of projects
▪ More time for innovations
From Strategy to Execution
▪ Impact of change: Insight and structure of strategic choices in the project
▪ Business Approach: Process and role based
Transformation Program
▪ Integrated Solution: Establish connections and
relationships between different components (Business drivers, BPM, APM, Infrastructure and requirements)
▪ Manage Governance: predictive timing, reduced risks, improved quality
From Strategy to Execution
The benefits
▪ Predefined Process Framework will help to speed up theimplementation
▪ OrganisationalBusiness Blueprint will accelerate the
discussion, collaboration and adoption of change
▪ Clear, up-to-date and understandable transition planning
will keep the Board’s buy-in
▪ Visualize and connect the business processes with the(complex) hybride application landscape
From Strategy to Execution
Lessons learned
“Enterprise IT strategy meets Business objectives” Jan Koen
ICT manager
Deen Supermarket
“The end”
From Strategy to Execution
