Upload
nguyenkhanh
View
224
Download
0
Embed Size (px)
Citation preview
C H E AT S H E E T / 1
Enterprise Desktop Solutions: VMware View 4
C H E AT S H E E T
What is VMware View?
VMware View™ 4 is the leading desktop virtualization solution, built for delivering desktops as a managed service – from the platform to the protocol. This solution lets enterprise IT staff manage operating systems, hardware, applications and users (persona) independently of each other wherever they may reside. VMware View 4 simplifies desktop management, reduces operational costs and increases control for IT with flexible access, providing a superior desktop experience for end users, over any network.
What is New in VMware View 4?
VMware View 4 - Built for desktops - from the protocol to the platform
VMware View with PCoIP, a high-performance display protocol, is built specifically for delivering virtual desktops over the WAN or LAN for a superior end-user experience from the task worker to the designer. Play rich media content using your choice of any number of monitor configurations, (including real multimonitor), and seamlessly access locally attached peripherals such as scanners or mass storage.
VMware vSphere™ 4 Integration, the only virtualization platform tuned and optimized for desktop workloads with the ability to power on 1,000s of desktops at once, without any performance degradation. Bring the power of the datacenter to the desktop and use a common platform to manage both servers and desktops from the datacenter to the cloud.
VMware View Architecture
Laptop
Desktop
Thin Client
Centralized Virtual DesktopsDeeskDe
VMware vSphere
PlatformVMware vSphere for Desktops
ManagementVMware View Manager,VMware View Composer,VMware ThinApp
User ExperiencePCoIP, Print, Multi-Monitor Display,Multimedia, USB Redirection
VMWARE THINAPP
VMWARE VIEW MANAGER
THINAPP
VMWARE VIEW
COMPOSER
ParentImage
Linked Clones
ParentPOSOSOSOO
C H E AT S H E E T
C H E AT S H E E T / 2
Enterprise Desktop Solutions: VMware View 4
What is included in VMware View 4?
VMWARE VIEW
COMPOSER
ParentImage
Linked Clones
OS
OS
DATA
THINAPPOS
DATA
THINAPPOS
DATA
VMware View Composer – Single Image Management
Manage 100s or 1,000s of desktops from a single image. View Composer rapidly creates desktop images that share virtual disks with a parent image to conserve disk space, reduce storage needs and radically streamline updates and patch management.
THINAPP
VMware ThinApp™– Eliminate Application Conflicts
VMwareThinApp application virtualization software decouples applications from operating systems by encapsulating them into an isolated file. Remove application conflicts on the desktop and manage applications from a single central location—updating or patching all end users at once.
Laptop
Desktop
Thin Client
Centralized Virtual DesktopsDeeskDe
VMware vSphere
ManagementVMware View Manager,VMware View Composer,VMware ThinApp
VMWARE VIEW MANAGER
VMware View Manager Enterprise Class Management
View Manager provides desktop brokering, authentication, security and a single console to quickly provision, manage and deploy all virtual desktops. Use View Manager to connect users to virtual desktops on VMware vSphere or other resources such as terminal servers, blade PCs or even remote physical PCs.
True Rich User Experience
PCoIP Display Protocol – Built for optimal virtual desktop experience over LAN or WAN
View Printing – Easily print to locally attached printer
View Display – Includes real multimonitor display options
View Multimedia – Optimized delivery of rich audio and video
View Direct – Seamlessly access attached peripherals from USB on local device
Desktop
Thin Client
Laptop
Desktop
Thin Client
Laptop
VMware vSphere
VMware vSphere 4 for Desktops
Tuned and optimized specifically for hosting virtual desktops. Provides increased scalability and lets you manage more than 1,000 hosts and up to 10,000 virtual machines from a single console. Extend powerful business continuity and disaster recovery features such as High Availability and Fault Tolerance to the desktop.
Windows Vista
Windows XP
Windows 7
THINAPPOS
DATA
THINAPPOS
DATA
THINAPPOS
DATA
THINAPPOS
DATA
Windows 7 (experimental support)
Reduce costs and complexity of desktop migration by delivering Windows 7 as a virtual desktop.
O�ine Desktop
Offline Desktop (experimental support)
Run managed virtual desktops locally or in the datacenter through the same administration framework.
C H E AT S H E E T
C H E AT S H E E T / 3
Enterprise Desktop Solutions: VMware View 4
VMware View 4 Benefits
•Simplify and automate desktop management. VMware View lets you manage all desktops centrally in the datacenter and provision desktops instantly to new users, departments or offices. Create instant clones from a standard image, and dynamic pools or groups of desktops.
•Optimize end-user experience. VMware View PCoIP display protocol provides a superior end user experience over any network. Adaptive technology ensures an optimized virtual desktop delivery on both the LAN and the WAN. Address the broadest list of use cases and deployment options with a single protocol.
Access personalized virtual desktops complete with applications and end-user data and settings anywhere and anytime with VMware View.
•Lower costs. VMware View reduces overall costs of desktop computing by ≥ 50% by centralizing management, administration and resources and removing IT infrastructure from remote offices.
• Enhance security. Since all data is maintained within the corporate firewall, VMware View minimizes risk and data loss. Built-in SSL encryption provides secure tunneling to virtual desktops from unmanaged devices,
•Increase business agility and user flexibility. VMware View accommodates changing business needs, such as adding new desktop users or groups of users, while providing a consistent experience to every user from any network point.
•Enjoy reliable business continuity and disaster recovery. VMware View is built on industry-leading VMware vSphere and is able to automate desktop back-up and recovery as a business process in the datacenter
•Standardize on a common platform. VMware View is tightly integrated with vSphere for a seamless out-of-the-box experience. VMware vSphere has been tuned and optimized for desktops. Use one platform to manage both servers and desktops.
Target Customers
•Healthcare
•Government(federal,stateandlocal)
•FinancialServices
•Education
Target Market•EnterpriseandCommercialorganizations
Business Profile•ExistingVirtualInfrastructure3orVMware
vSphere Customers
•200+Desktops
Key Trigger Events•DesktopOperatingSystemUpgrade-Windows7
•DesktopHardwareRefresh
•SecurityandComplianceadherence
•ExpensivePCManagement
•MergerorAcquisition
•TeleworkerorWorkfromHomeInitiative (Pandemic Preparedness)
CCO
VP (Security)
CIO / CTO
VP (Applications)
CFOSr. VP (LOBs)
VP (IT Ops)
Director (IT Ops)
System Admin
Decision Makers
VP (Desktops)
Director (Desktop)
Desktop Admin
CEO
Key Stakeholders
C H E AT S H E E T
C H E AT S H E E T / 4
Enterprise Desktop Solutions: VMware View 4
Use Cases
Desktops as a Secure Managed ServiceWith VMware View 4, it’s easy to deliver cost-effective virtual desktops and applications securely from the datacenter or other centralized location to internal employees, call centers, government agencies, healthcare providers, educational facilities or offshore facilities. VMware View with PCoIP provides a superior total desktop experience to all users across any type of network, no matter where users are located. Confidential data and information is removed from the end-point device, and access is tightly controlled and managed. Strong network encryption protects data in transit, and integration with RSA SecurIDenablestwo-factorauthentication.Thesefeaturescanhelp reduce the risk of data leakage or malicious code intrusion and simplify regulatory compliance.
Desktop Business Continuity and Disaster RecoveryVMware View extends the reliability, automated backup, data protection and disaster recovery abilities traditionally reserved for server applications to the desktop. Remotely managing your virtual desktops using VMware View eliminates the need for on-site desktop management and maintenance. Bring the power of VMware vSphere Enterprise Plus to your desktops and standardize on a single platform to manage your desktops through the datacenter to the cloud.
Remote or Branch Offices and Secure Remote AccessDeliverhighperformancevirtualdesktopsfromcentralizeddatacenters or centralized servers onsite, to remote or branch offices such as retail stores, bank branches and physicians’ offices and even offshore facilities. No need to staff remote locations with IT resources, since desktop management and provisioning are performed centrally, and users benefit from a high-performance personalized desktop environment even over a high-latency, low-bandwidth connection.
Windows 7 MigrationEliminate many of the problems typically encountered during OS migrations, such as high costs, application compatibility with the new OS and lack of hardware support Minimize the cost and disruption of migrating users and applications to Microsoft Window 7 desktops. Extend the life of existing desktop hardware to access virtual Windows PC desktops, reduce application conflicts and costly application porting, and regression testing by delivering Microsoft Windows 7 as a virtual desktop with VMware View 4.
Qualifying QuEStionS
•Aredesktophardwareandsoftwareprovisioning,upgrad-ing and management issues expensive and time consum-ing?
•Aredata,applicationsecurityandavailabilitysignificantconcerns?
•Isitchallengingandexpensivetosupportdesktopusersinremote offices?
•Doyouhavetransactionalorremoteworkersrequiringsecure access to the corporate network?
•Areyouhavingdifficultlygettingapplicationstoworkwith your terminal services or Citrix XenApp environment?
•Doyouneedahighlyavailabledesktopandadisasterrecovery solution for your desktop environment?
•AreyouplanningonmigratingtoWindows7?
C H E AT S H E E T
C H E AT S H E E T / 5
Enterprise Desktop Solutions: VMware View 4
Sell on TCO/ROI not CAPEX
HuntSVillE HoSpital Main DEciSion critEria: total coSt of ownErSHip, Scalability, anD SEcurity.
Business Challenges
•Quicklyandeasilyprovisiondesktopstothe users
•LowerCostofPCManagement
•SatisfyHIPPArequirements
•Accessdesktopanytime,anywhereusing
•Multipledevices
•DesktopDisasterRecoverySolution
•VMwareViewdeployment (Carts on wheels)
•EMCStorage,IBMBladeServers (60 desktops/blade)
Why VMware View
•Paybackperiod:7monthsforall1600desktops
•Rapidprovisioning:<15minstoprovisionnew desktops
•DesktopBusinessContinuitysolutionfordoctors
•Flexiblesecureaccesstosensitivedata
•Applicationsvirtualizedinclude:Health’sAccess,Anywhere,EclipsysTDS7000,McKessonPACS,ImageViewer,GEImagecast, and Centricity Enterprise.
Figure1: Summary Financial Results, Risk-Adjusted
Source: Forrester Research, Inc.
Initial/Year 1 Year 2 Year 3 Year 4
$(1,000,000)
$(500,000)
$0
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
$1,097,899
$618,261
$63,951
Costs (PV)
$2,096,428
Full study: http://www.vmware.com/files/pdf/customers/07Q3_ss_vmw_huntsville_hospital_english.pdf
C H E AT S H E E T
C H E AT S H E E T / 6
Enterprise Desktop Solutions: VMware View 4
VMware View 4 Pricing and Packaging
ViEw EntErpriSE
ViEw EntErpriSE aDD-on
ViEw prEMiErViEw prEMiEr aDD-on
ViEw prEMiEr upgraDE
VMware vSphere 4 for desktops
X — X — —
vCenter for desktops
X — X — —
View Manager X X X X —
View Composer — — X X X
OfflineDesktop* — — X X X
ThinApp — — X X X
Pricing (per concurrent user)
$150 $50 $250 $150 $100
*ExperimentalinView4 (PCoIP included in all editions)
Positioning : Bundle versus Add-On
option a: ViEw bunDlES option b
Target customer Customers with desktop only deployment
What does customer order: View Premier Bundle OR View Enterprise Bundle
Target customer HaveexcessVirtualInfrastructure3orVMwarevSpherecapacity OR Want to mix servers and desktops.
What does customer order: View Premier Add-on OR View Enterprise Add-on
*Customerscannotbuyadd-onSKUsiftheyoriginallypurchasedaViewBundle.
C H E AT S H E E T
C H E AT S H E E T / 7
Enterprise Desktop Solutions: VMware View 4
Growing a deal
Vir
tual
ized
Des
ktop
s
Consulting Services
Jumpstarts• Workshops • Assessments•
Consulting Services
Planning & Design• Deployment•
Department Rollout
POC
Time & View Solution Maturity
Incremental View Seats
Tech Support & Services
Expanded Rollout
Consulting Services
Process Standardization• Technology Standardization• Operational Readiness•
Process and Technology
Standardization
When is View not a fit?
•Customerslookingforthelowestcost(CapEx)solution
•Customerswhoworkextensivelywith3Dorintensivegraphicsapplications
•Ifyouusedesktopsoffline
•IfyouneedaLinuxVirtualDesktop
VMware, Inc. 3401 Hillview Avenue Palo Alto CA 94304 USA Tel 877-486-9273 Fax 650-427-5001 www.vmware.comCopyright © 2009 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed athttp://www.vmware.com/go/patents. VMware is a registered trademark or trademark of VMware, Inc. in the United States and/or other jurisdictions. All other marks and names mentioned herein may be trademarks of their respective companies. Item No: VMW_09Q3_CHS_View_Product_USLET_EN_P8_R1
C H E AT S H E E T
Enterprise Desktop Solutions: VMware View 4
Competitive Positioning with Citrix Xen Desktop
citrix xEnDESktop
Objection Response
We’regoingwithXenDesktopbecause ICA is a better protocol
•TheprotocolusedbyXenDesktopisNOTICA;XenDesktopusesPortICA
•VMwareViewwithPCoIPhighperformancedisplayprotocolispurposebuilttodelivervirtualdesktopsandequals port ICA over the WAN. Using VMware View with PCoIP, customers will have the choice and flexibility of both software and hardware based PCoIP solutions that can address the broadest se of use cases from the task worker to the designer on both the LAN and WAN
citrix xEnapp
Objection Response
The storage requirements associatedwithVirtualDesktopsare too high, Citrix provisioning server allows me to reduce those costs
•VMwareViewusesViewComposerwhichcandecreasestoragecostsbyupto70%
With linked clones View Composer can drastically reduce the time required to deploy virtual desktops and 100s or 1000s of desktops can be managed as a single image which greatly simplifies patching and maintenance.
•PatchingandmaintenanceofvirtualdesktopsisgreatlysimplifiedwithVMwareComposeraswell.
And…
•Citrix’sprovisioningserveronlysupportsnon-persistentdesktopsoutofthebox
citrix xEnapp
Objection Response
We already have a significant investment in Citrix XenApp (Presentation Server), we’ll just leverage that to deliver virtual desktops
Not even Citrix believes XenApp can be used to deliver a full desktop...that’s why they bought Xen.
•IFacustomerhasXenAppdeployed,thenremindcustomersofthefollowing:XenAppcanbeusedtodeliverapplications to a VMware View desktop
•IfcustomersdemandsCitrixXenApp,VMwarevSphereisagreatwaytohostthoseservers
citrix xEnDESktop
Objection Response
We’re pretty happy with the Citrix products we use today, we think we’ll stick with them for desktop virtualization and use CitrixXenDesktop
•CitrixXenDesktopisbuiltonXenServer,animmatureandunprovenplatform-VMwareViewisbuiltonvSpherethe industry leading virtualization platform
•NoneofthepiecesintheCitrixXenDesktopweredesignedtoworktogetherinasingleoffering-VMwareViewis a comprehensive, streamlined offering
•CitrixXenDesktopiscomplextodeployandmanagewith15stepstoinstall,withover6pointsofmanagement.-VMwareViewincontrasthas6installationstepsandonly2pointsofmanagement.
General Competition
VMwareViewisanunprovenproductofferingandVDIingeneralistoo“new”formetobetmybusinesson.
•VMwareisthevirtualizationleaderandVMwareViewistheleadingdesktopvirtualizationsolutioninthemarketwithover1MillionVirtualdesktopssoldtomorethan7000customersworldwide.AdditionallyVMwareViewhascustomerswithgreaterthan20,000virtual desktops deployed in production
•VMwareViewisbuiltonVMwarevSphere;themostrobustvirtualizationplatformavailable
•Gartnerestimatesthat50Mdesktopswillbevirtualizedby2013