This book is a part of the exhibition ‘Being Nicely Messy’ produced for the Audi Urban Futures Initiatives Award, 2012. The contents of this book are indicative and are meant to lead to further research. This book should not be considered as an exhaustive / comprehensive output, but is more of a representative piece.

enterprise

2030

The future city will be shaped by four changes: first, the

technological developments will restructure the economical

geographies, where the need for ‘office-proximity’ will become

unnecessary causing a decline in commercial and financial

sectors; second the average age in the city will be much higher

creating the city of the old; third, the discussions around

environment will get intensified, where environment will

emerge not only as a crises, but also as a fad; and fourth, the

city will be highly polarized with distinct exclusive enclaves of

rich and dense enclaves of the poor. These changes will

generate the context for new entrepreneurship – to reoccupy

the space emptied by the commercial and financial sectors, to

provide services for the old, to take advantage of the emerging

environmental conditions and to mediate between the

different polarized sites. This catalogue compiles such possible

future enterprises.