Enterprise 2.0: What It Is and Why You Should Care

David Hobbie & Kevin O’KeefeAugust 24, 2009

©2009. Goodwin Procter LLP

Enterprise 2.0 Outline

• Origin & Definitions• Social Collaborative Software• Cloud Computing• Mashups• Decession Case for Enterprise 2.0• Logistics-- #ilta09e2 hashtag

Web 2.0

• Term introduced by Tim O’Reilly in 2004• Web 2.0 an improved form of the

Internet • Astounding Success!

Source: http://www.futureexploration.net

Web 2.0 Success By Numbers

• 310 million daily visits to Facebook(226% growth in 2008)*

• 120 million daily visitors to Wikipedia• 2,900,000 Wikipedia Articles• 31 million daily visits to amazon.com ($36B

company)• 46 million daily visits to twitter.com (1,382%

growth in 2008)*• 900,000 blog posts per day**

*http://mashable.com/2009/03/16/twitter-growth-rate-versus-facebook/

**http://technorati.com/blogging/state-of-the-blogosphere/

Web 2.0 Characteristics

• Participation• Identity• Decentralization• User Control & Contribution• Apps as platforms for storing, refining &

sharing information• Modularity

Enterprise 2.0 Definitions

“platforms that companies can buy or build to make visible the practices and output of their knowledge workers”

Andrew McAfee, “Dawn of Emergent Collaboration”, MIT Sloan Management Review, Spring 2006 v. 47 n. 3

Enterprise 2.0 Definitions

• “Enterprise 2.0 refers to the concept of moving Web 2.0 tools and technologies into the enterprise to help employees, partners, suppliers and customers work together to build networks of like-minded people and share information.”

• Ron Miller, CIO Magazine, June 2007 http://www.cio.com/article/123550/Enterprise_._Definition_and_Solutions

Enterprise 2.0 Characteristics:SLATES

• Signals• Linking• Authorship• Tagging• Extensibility• Search

Social Collaborative

Software

MashupsCloud

Computing

WikisSocial

NetworkingBlogs

Facets of Enterprise 2.0

Search

What Is the Opposite of E20?

• Email• Barriers to user content adding and user

content organization• No communication of changes• Data stays in its own silos• No context—users have to find best stuff

without help from other users

Twitterverse Check-in

• #ilta09e20• #ilta09

BLOGS & MICROBLOGS

SOCIAL NETWORKING

WIKIS

Wiki=Quick

Quick EditingQuick SavingQuick LinkingQuick Restore

Wiki Characteristics

• Users can edit any page and create new pages within the wiki, using only a browser

• Wiki promotes topic associations between pages by making new page and page link creation intuitively easy

• Newer wikis provide alerts of changes

The Old Way

The New Way

Wiki-Focused Session

• Wiki Session will address case studies of wiki use and adoption at Bracewell & Giuliani and at Australian firm Minter Ellison

• Consider what wiki packages and vendors

• Uses as research binder, collaboration tool, and more

MASHUPS

Mashup Definition

Wikipedia:“a web page or application that combines data or functionality from two or more external sources to create a new service.”

Characteristic of Mashup

easy, fast integration, frequently using open APIs and data sources to produce results that were not the original reason for producing the raw source data.

Web Mashup—Google Maps

• http://www.expressnightout.com/metrolinks/index.php?metrostop=63

From “Interaction”CRM Database

From “UltiPro”HR Database

From “Aderant”Client/Matter System DB

CLOUD COMPUTING

Cloud Computing Definition

Wikipedia:• a style of computing in which

dynamically scalable and often virtualized resources are provided as a service over the Internet.

• Users need not have knowledge of, expertise in, or control over the technology infrastructure in the "cloud" that supports them.

Cloud Computing Combines

• Infrastructure as a service (IaaS) • Platform as a service (PaaS) • Software as a service (SaaS)

Cloud Vendors

Cloud Vendors targeting Law Firms

• Legalcloud.net• netdocuments

VENDORS

E20 At Law Firms

• LinkedIn groups• Sharepoint• PBWorks Legal• Confluence• ThoughtFarmer• Social Search?

BUSINESS CASE

Why??Business Cases For E20

$$, outsource supportCloud Computing

Show information where needed, create new uses for data, avoid information silos

Mashups

Increase knowledge-sharing, communicate and collaborate more easily, engage employees

Social Collaborative Software

Discussion and Twitterverse Checkin

• #ilta09e20• #ilta09

For Further Investigation

• Enterprise 2.0 Conference (Boston, San Francisco) http://www.e2conf.com/

• Futureexploration--http://futureexploration.net/e2ef/what-is-enterprise.html

• McAfee blog http://andrewmcafee.org/blog/

• Hinchcliffe blog http://blogs.zdnet.com/Hinchcliffe/