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Sales Opportunity Overview

• Mobile opportunity• Station goals• Overview of new mobile capabilities• Opportunity – sales/advertisers/agencies• Sales/revenue strategy• Launch sponsorship opportunities• Successes and case studies• Q&A

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Agenda

Opportunity• Every consumer category uses mobile• More time with mobile than any other

media• $18 billion mobile ad market – surpassing

radio• Radio 245 million listeners• 91% still on broadcast• Radio has exclusive and compelling

content• Fresh local content 24/7• Local radio content is not a commodity• Radio’s ability to interact, measure and

track

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Radio’s Mobile Opportunity

Station Goals • Generate new revenue • Differentiate station capabilities from competition• Increase radio campaign effectiveness• Enhance radio’s image and perception with

advertisers• Prove that radio works through attribution• Put more money in your pockets

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Goals

Overview New Mobile Capabilities

See The Station

When the listener hears something of interest

over a station’s broadcast or stream,

they simply open their station app.

The station app allows users to SEE and INTERACT with everything they HEAR

on the radio.

Rich Interactivity For Stations and Advertisers

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Our technology enables users to hear content on broadcast and streamed radio and pull

related digital content directly to their smartphones.

All stations and advertisers have access to Clip’s content identification technology

Clip Platform Provides a Groundbreaking Solution

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We have created an interactive radio platform whereby any audio content – broadcast or stream – has a digital asset tied to it which

users can engage with, resulting in a digital action.

Clip bridges traditional broadcast radio into the rapidly growing and highly relevant world of mobile and digital advertising.

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Everything Is Now Interactive

Your listeners can engage with all types of content on broadcast & stream

So now anything you hear over the broadcast or stream has a digital asset tied to it that can be engaged with immediately.

Listen & Browse Everything You Hear

Engage & Enter Respond To Ads

Clip Mobile App Listener Engagement

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Compare that to digital channels without the benefit of broadcast radio

End-to-End Solution

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Clip’s proprietary technology provides a comprehensive end-to-end solution for broadcast interactivity,

attribution and optimization.

Interactive Radio AppsUser Experience Features

Interactive Radio Branded Apps

Branded Experience Historical Feed Visual Experience13

A station’s mobile app will display a “live feed” so that users can, at any given time, see a current and historical list of

songs/promotions/ads on their favorite station and interact.

Branded Apps Expanded Features

Station Menu Featured Promotions Synced with Programming14

Rich Listener Experience

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Opportunities Sales/Advertisers/

Agencies

Start New Conversations With Advertisers

• Advertisers who turned away from radio because they are impressed withdigital media.

• Advertisers who need more quantified results and data.

• Advertisers who want consumer contact info and leads.

• Advertiser who need visual elements for their message.

• Advertisers who want digital and mobile engagement.

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New Conversations

What Is The Value For Advertisers?

Viewable Impression

Open Action Conversion Lead Gen

User has viewed an ad in their

station/artist feed.

When a user opens an ad and a full mobile page view of the ad

content is viewed.

The user opens an ad and takes the provided action. Actions include

vote, enter email, tap to URL, enter a

contest, view video, etc.

User is redirected to a company

page and converts to an order for the

specified product or service.

When a user provides

information about themselves (email, name, age, etc.) to

the advertiser.

Radio Becomes Digital18

Ad Types

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Audio Driven AdsMobile ads tied to an on-air broadcast commercial

Digital Only AdsMobile only ads that appear in a station feed that are relevant and related to existing content

New App Capabilities• Mobile visuals to show the

product, including videos• Drive to website• Direct calls• Email requests & remarketing• Polls/surveys to qualify

interest/leads • Capture contact info and leads• Talk back• User generated content• Archive and extend broadcast

message life• Instant response based• Shareable and social promotion• Trackable/measureable data

proving that radio works 20

New Capabilities for Advertisers

New Revenue Opportunity

Non-Radio Advertisers• Print, TV, Outdoor and Search centric advertisers who have not seen radio

effective.• Present radio with Clip to get them to test radio based on new capabilities.

Dormant Radio Advertisers• Clients who have lost interest or belief in radio and are spending previous radio

dollars elsewhere.• Represent radio with Clip as having greater capabilities and new accountability.

Zero Share Accounts• Accounts/advertisers spending in the market, but without your station.• Present Clip capabilities as the differentiator and incentive to spend with radio for

better return on investment.

Digital/Performance Advertisers• Digital/Mobile dollars that radio has not been able to compete for.• Non-spot Performance based, Lead Gen, Action Based, Purchase Conversions

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New Revenue Opportunity

Spot Bundled Campaigns• Clip technology enabled spot radio campaigns bundled and packaged as part of the

spot rate.

Spot Line Itemed Upcharge Campaigns• Clip technology enabled spot radio campaigns that are a separate line itemed fee in

the contract, in the form of a 15%-20% spot pricing upcharge for all interactive spots. 

Spot Pay For Performance Campaigns• Clip technology enabled spot radio campaigns, with an incremental fee for each lead,

action, visit, or predefined engagement generated by Clip applications.

Non-Spot Digital or Digital Only Pay For Performance Campaigns• Clip technology enabled digital only campaigns, not inclusive of spot radio, with a

pay for performance fee for each lead, visit, action, conversion or predefined engagement generated by Clip applications.

Sponsorship/Promotion• Clip enabled promotions, contests, content or sponsorships for a flat fee, possibly

including media to support and promote the campaign.

New Revenue Opportunity

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Digital Advertisers:Gentle Dental 12 weeks Client new to radio, historically used TV, Print and Search, now testing radio based on interactive value proposition. Campaign utilizing call/email lead generation, free music and contest executions.

Non-Radio Believer: Dr. Darm Aesthetic Medicine 8 weeks Dormant advertiser in radio for past 18 months. Agency/client is interested in radio again based on Clip capabilities to drive quantified leads. Campaign utilizing polling, call/email lead gen and video.

New Automotive Advertiser: Fidelity Fleet 8 weeksClient not a major user of radio, now a believer receiving weekly leads of those interested in a used vehicle.

Performance Based Advertiser:Peak Mortgage 24 weeksDirect response based advertiser using lead generation, that has previously relied solely on search to attain new clients

New Revenue Examples

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Find The Economic Decision Maker The person to whom results matter

Determine Client/Advertiser Goals & Objectives Understand what client desired results are

Create Plan for Clip Help Achieve Goals: What type of Clip delivers the result to client wants to see

Use Case Studies For Proof of Performance/Reduce Risk Show Case studies and success stories that Clip works

Present Simple Pricing and Packaging. One Price/One Package- Make It Easy To Buy

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Keys to Sales Success

1. Advertisers currently spending marketing dollars on digital/mobile

2. Desirable candidates for lead generation (Insurance, automotive, home repair, medical/dental, health & beauty, cell carriers)

3. Advertisers diverting from radio spend on other platforms due to lack of accountability

4. Advertisers who could utilize mobile couponing (restaurant/hospitality, quick-casual restaurants, retail, automotive services/repair)

5. Event based advertisers (examples include concert venues, entertainment venues, sports franchises)

6. Advertisers who are looking to drive consumer engagement for their brand 26

Identify Customer Fit

Sponsorship Opportunities• Exclusive launch partner sponsorship• Scratch and win sponsorship• Free music sponsorship• Sporting/music events/venue sponsorship• Label/artists giveaways/sponsorship• Lifestyle sponsorship – restaurants/arts/travel/fitness• Holiday – retailer promotion, back to school,

christmas

 

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Mobile Sponsorship Opportunities

Resources• Sales support and ideation, presentations and sales

calls

• On-site campaign set up and admin

• Account services M-F 8a-6p• accountservices@clipinteractive.com

Sales Training Websitehttp://salestraining.clipinteractive.com/

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Sales Resources

Sales Tools Kit

Sales Tool Kit• Mobile capabilities deck• Mobile one sheet• Mobile case studies• Pricing terms• Sales sponsorship packages

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Clip Interactive Advertiser Case Studies

Campaign OverviewCampaign developed to attain new patients by offering multiple digital offers with the intent of converting listeners to Gentle Dental patients. When users heard the radio spot they were prompted to provide their email. Provided are campaign stats.

Insights• The campaign generated a considerable amount

of leads proving that Radio is very effective.• Tying this campaign to different points of

engagements (free music sponsorship, iPad giveaway) has increased the effectiveness of this campaign.

Case Study: Dentist

Gentle DentalCampaign

Performance Metrics

Impressions 31,359

Opens 33,513

Open Rate 106%

Engagements 1,100

Engagement Rate 31%

Campaign Overview:On April 28th, Peak Mortgage began an annual interactive radio campaign in Portland to generate leads from consumers looking to refinance or buy their first home.

Insights• Client is receiving qualified leads from

consumers interested in financing a home. Clip supplies permission based leads with name, email and phone number.

• Client increased spend from $33,000 to $144,000 because radio performance is not qualified.

Case Study: Peak Mortgage

Peak MortgageCampaign

Performance Metrics

Impressions 16,400

Opens 5,350

Open Rate 32.6%

Engagements 480

Engagement Rate 8.9%

Campaign Overview:In January, a station launched a new campaign for Dr. Darm featuring a free year of Botox with any Lipo-Lift procedure. Through data-driven campaign optimization, the campaign has generated 224 email leads.

Insights• Client is receiving qualified leads from

consumers interested in financing a home. Clip supplies permission based leads with name, email and phone number.

• Client increased spend from $33,000 to $144,000 because radio performance is not qualified.

Case Study: Dr. Darm

Dr. DarmCampaign

Performance Metrics

Impressions 26,522

Opens 8,055

Open Rate 30%

Engagements 225

Engagement Rate 6.3%

Campaign Overview:During the month of October, a radio group partnered with a popular haunted house in Portland. The goals of the partnership were to drive new app downloads for the stations and generate retail sales for FrightTown. FrightTown made their radio spots interactive and offered a $5 off mobile only coupon that was only available using a station app.

Insights• Campaign drove 4,473 app installs• Campaign delivered a $0.36 cost per

download• Clip drove $10,500 in ticket sales for the event

Case Study: Drive to Events

FrightTownCampaign

Performance Metrics

Impressions 13,670

Opens 16,780

Open Rate 123%

Engagements 1,920

Engagement Rate 14%

Campaign OverviewDigital only campaign designed to bring awareness of Mount Hood’s season pass by offering users a surprising chance to win a season pass to the area’s premiere ski resort. Listeners found an additional item in their app when they saved other content heard on the radio. This campaign had no on-air support and spanned for five weeks.

Insights• Open rate of 37% on “push” content indicates

that app users are interested in “surprise and delight” content

• 772 contest entries received without any marketing efforts or on-air support from the station

Case Study: Giveaway

Ski ResortCampaign

Performance Metrics

Impressions 8,615

Opens 3,160

Open Rate 37%

Engagements 770

Engagement Rate 9%

Clip Interactive Station Case Studies

Case Study: Secret Keyword

Campaign OverviewTo help support and promote their coverage of the Super Bowl, four of our Portland station partners ran a Big Game Giveaway during the month of January. Using our secret word technology, the stations were able to create a campaign that encouraged listeners to tune into the broadcast at various times throughout the day. The DJ’s promoted the campaign every day and via social media. The campaign produced incredible engagement rates around a popular and relevant topic.

Insights• Interactive radio campaigns increase station

app activity by 25% • App downloads increased by 120% with over the

air support• Integrating interactive radio into your stations

daily, weekly and monthly programming initiatives increases overall audience participation

Auto DealershipCampaign

Performance Metrics

Impressions 62,000

Opens 17,700

Open Rate 29%

Engagements 19,800

Engagement Rate 112%

Campaign OverviewTo support the launch of their updated portal app, one of our broadcast group partners ran a $5,000 giveaway across their 50+ stations. The campaign ran for four weeks, and showed a consistent increase in impressions, opens and engagements week over week. The campaign was promoted across all stations via on-air mentions, social media, YouTube videos, email blasts and prominent home page placement on station websites. App downloads increased 300% during the campaign.

Insights• When running a long term campaign, it’s

important to promote it across all fronts (on air, social, etc.) to keep engagement and interest high

• Generating campaigns where the sole entry point is through a station app is a great way to generate downloads

Case Study: Cluster Promotion

Cluster PromotionCampaign

Performance Metrics

Impressions 571,000

Opens 69,300

Open Rate 12%

Engagements 49,000

Engagement Rate 71%

Increase in App Downloads

300%

Increase in MAUs 210%