ENT-1-intro.docx

7/26/2019 ENT-1-intro.docx

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CHAPTER 1: INTRODUCTION

1 INTRODUCTION TO THE BUSINESS

Date Seed Coffee PVT. LTD. is a start-up company produces new kind of coffee from a

date seed based ingredients. Coffee provided is a powder based and it is sells about

!!g per packaged. Date seed e"tract is ric# wit# antio"idant and anti-inflammatory

effects. T#at can provide a calming$ soot#ing$ anti-inflammatory benefit to skin. %t#er

t#an t#at$ date seed promise to give an energi&ing$ #ealt#y and delicious coffee

substitute.

Table ' ( )usiness Profile

Name of the business Date Seed Coffee Pvt. Ltd

Nature of business Partners#ip

Nature of industr *oods and )everages

Industr !rofi"e

+S,s as an engine of growt# and innovation by

reducing regulatory costs borne by S,s$ building

capacity in S,s$ supporting t#e creation of an

entrepreneurial culture$ strengt#ening enabling

infrastructure$ and en#ancing access to financing.

#o$ation of the business/alan ,emana# '0122k$ Laman Seri$Seksyen '0$ S#a# 3lam$

4!'!!$ Selangor Darul #san

Date of business $ommen$ement 2 /anuary !'2 +,onday

%a$tors in se"e$tin& the !ro!osed business:


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1 Provide and promote #ealt#y date seed coffee drinks.

' Provide miscellaneous in drinks industry.

%uture !ros!e$ts of the business:

1 %pening of anot#er branc# of t#is company.

' )roaden t#e food and beverage industry.

1(' PURPOSE O% BUSINESS P#AN

T#e long term goal of Date Seed Coffee Pvt. Ltd is to go public and be known to all

of t#e population besides #aving a good image. 5n t#e long run$ we #ope to e"pand operations

to t#e w#ole country. T#is business plan is a first step towards t#e successful

entrepreneurs#ip.

1 3llow t#e entrepreneur to view and evaluate t#e proposed business ventures in an

ob6ective$ critical and practical manner.

' 3naly&e and evaluate t#e viability a proposed venture

) Convince relevant parties as to t#e investment potential of t#e pro6ect

* 3ct as a guideline in managing t#e business.

+ 3llocate business resources effectively.

) BUSINESS BAC,-ROUND


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Name of the business : Date Seed Coffee Pvt. Ltd

Business address : /alan ,emana# '0122k$ Laman Seri$

Seksyen '0$ S#a# 3lam$


Corres!onden$e address :

Te"e!hone number :

%a. number :

%orm of business : Partners#ip

/ain a$ti0it : *ood 3nd )everages

Date of $ommen$ement : 2 /anuary !'2 +,onday

Date of re&istration : 4 September !' +,onday

Re&istration Number : 001976973-M

Name of ban : ,aybank )er#ad

Ban A$$ount Number : ''''0!!44


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* PARTNERS BAC,-ROUND

1 General Manager

Name ( 7afi&a# )inti 7adran

Identifi$ation $ard number ( 8''4-'0-2844

A&e ( 0

Permanent Address ( Seksyen 9$ S#a# 3lam

Corres!onden$e Address ( ceo:dateseedcoffee.com

Phone Number ( !'4-;;'982

/arita" Status ( ngaged

A$ademi$ 2ua"ifi$ation ( Diploma in ,ec#anical ngineering $


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2 Administration Manager

Name ( Aabia

Identifi$ation Card Number( 8!8!8-'0-2''!

A&e : 0 years old


Corres!onden$e Address ( am:dateseedcoffee.com

Phone Number ( !'9-4848';

/arita" Status ( ,arried

A$ademi$ 2ua"ifi$ation ( Diploma in 3dministrative Science$


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3 Marketing Manager

Name ( ?ur 3imi )inti ,o#d Darus

Identifi$ation $ard number ( 8!;2-!0-2=!

A&e ( 0 years old

Permanent address ( Seksyen 9$ S#a# 3lam

Corres!onden$e address ( mm:dateseedcoffee.com

Phone number ( !'!-4='9!

/arita" status ( ,arried

A$ademi$ 3ua"ifi$ation ( Diploma in 3dministrative$


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4 Production Manager

Name ( ,u#ammad abid )in 5bra#im

Identifi$ation Card Number ( ;=!2'9-'4-2;=

A&e ( 9

Permanent Address ( Permatang Pau#$ Pulau Pinang.

Corres!onden$e Address ( pm:dateseedcoffee.com

Phone Number ( !'9-8'=;=;

/arita" Status ( ,arried

A$ademi$ 2ua"ifi$ation ( Diploma in ,ec#anical ngineering$


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5 Financial Manager

Name ( 3mira# 3tiEa# )adrul 7is#am

Identifi$ation Card Number( 8!'!4-'4-220!

A&e ( 0 years old


Corres!onden$e Address ( fm:dateseedcoffee.com

Phone Number ( !'9-44;

/arita" Status ( Single

A$ademi$ 2ua"ifi$ation ( Diploma in ,ec#anical ngineering


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2 BUSINESS AND O%%ICE #OCATION

1.5.1 Factors influencing Choice of Business ocation

%ur business is located at t#e s#op lot in Seksyen '0$ S#a# 3lam area. 5t is located

nearby t#e e"treme park$ t#e business center$ and t#e residential area. 5tFs also near to

t#e local street market w#ic# usually opens during weekends. %ur business is only a

couple of blocks from @iant Seksyen '0. T#e building is Euite convenience and

attractive. Public transports suc# as buses and ta"is are easy to get #ere because our

location is very strategic. 3ll basic amenities suc# as water$ electricity$ telep#one lines

are easy to apply for and easy to link wit# t#e ,)S3 in c#arge.

lectrical Supply from ( Tenaga ?asional )er#ad

Bater Supply from ( Syarikat )ekalan 3ir Selangor Sdn. )#d.

Telep#one lines from ( Telekom ,alaysia )er#ad

1.5.2 !ffice and Business ocation


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3ddress ( /alan ,emana# '0122k$ Laman Seri$

Seksyen '0$ S#a# 3lam$


WE ARE HERE

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ENT-1-intro.docx