Juleah Swanson

ENSURING STAKEHOLDER UNDERSTANDING THROUGH EFFECTIVE COMMUNICATION

THE OHIO STATE UNIVERSITY

THOMPSON LIBRARY

APRIL 14, 2011

JULEAH SWANSONMARY P. KEY DIVERSITY RESIDENCY PROGRAM

ELECTRONIC RESOURCES ACCESS LIBRARIAN CANDIDATE

CC: Xavi Talleda

OUTLINE OF PRESENTATION

• Dissect the question

• Why is understanding essential?

• Key components to stakeholder communication

• Three stakeholder scenarios

• Conclusion

CC: Xavi Talleda

Juleah Swanson

“When completing a project, how would you communicate with stakeholders—for example, colleagues, patrons, and vendors--to ensure that all individuals understand the project?”

CC: Xavi Talleda

Why is UNDERSTANDING so important?

CC: Xavi Talleda

PERSPECTIVE

CC: Kevin Siberman

ACHIEVE GOALS & OBJECTIVECC: Jeff Kramer

INCREASE STAKEHOLDER INVESTMENT

INCREASE STAKEHOLDER INVESTMENT

CC: Lauren Manning

How do we achieve stakeholder understanding through communication?

SHARE CLEAR VISION & OBJECTIVES

CC: Nicolay Vernin

DEFINE ROLES AND RESPONSIBILITIES

CC: Scott Clark

ASK FOR FEEDBACK

CC Paul Downey

EFFECTIVE COMMUNICATION: THREE STAKEHOLDER SCENARIOS

CC: Xavi Talleda

Stakeholders: Team of Librarians/Colleagues

Project: Create strategy to reallocate budget to enable an expanded Patron-Driven Acquisitions program

How would I…

1. Share the vision?

2. Define roles and responsibilities?

3. Ask for feedback?

CC: Boetter

Stakeholder: Vendor

Project: Multi-year research project to study the life-cycle cost of an e-Book

How would I…

1. Share the vision?

2. Define roles and responsibilities?

3. Ask for feedback?

CC: Jasperquaint

Stakeholder: Undergraduate

Project: Student to evaluate a new resource that turns boring engineering texts into exciting 3-D experiences!

How would I…

1. Share the vision?

2. Define roles and responsibilities?

3. Ask for feedback?

STUDENT

CC: mjurn

FINAL KEY POINTS:

UNDERSTANDING IS ESSENTIAL• Everyone has a different perspective

• Understanding leads to achieving goals and objectives• Understanding increases stakeholder investment

EFFECTIVE COMMUNICATION INCLUDES• Sharing clear vision & objectives

• Defining roles and responsibilities• Asking for feedback

CC: Xavi Talleda

Thank you!

QUESTIONS? COMMENTS?FEEDBACK?

CC: Xavi Talleda