ENROLLMENT MANAGEMENT

Our Belief StatementThe University of Hawai‘i at Mānoa is among the nation’s leading land-, sea-, and space- grant universities. Grounded in the traditional values of our host culture,we strive for excellence in teaching, research, and community engagement,while promoting environmental sustainability and human justice.

Enrollment Management is committed to:• Providing outstanding student services through the enrollment process

including admissions, financial aid, and registrar. • Successfully attract, admit, enroll, and retain a desirable student body for

The University of Hawai‘i at Mānoa• Promoting The University of Hawai‘i at Mānoa and the pursuit of

higher education• Playing a leadership role in the development and equipping of our students

with the skills and knowledge to be productive citizens of the community, our state, and the world

Tone & VoiceThe tone and voice of The University of Hawai‘i at Mānoa is authentic, innovative, unique, inspiring, and welcoming. It embodies the spirit and essence of the University that stems from our purpose and principles. Designed to flex and adapt to suit the varied audiences, it will leave a lasting and memorable impression.

TONE "Make Mānoa Yours" is the inviting tone throughout all messaging. Through the art of mo'olelo (storytelling), "Make Mānoa Yours" captures the one-of-a-kind experience, intrinsic to our location, which cannot be replicated anywhere else in this world

VOICE We engage with our varied audiences through conversation that is comfortable and natural, educational and professional. We are passionate, people-oriented, and determined to make a positive impact.

Typography

HeadlineSecondary

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CAPTIONS & CREDITS

Headline Font: Helvetica Neue LT Std 45 LightCase: SentenceColor: Black, Manoa Green or KnockoutTracking: 0Kerning: Manual

Secondary HeadlineFont: Wedding ChardonnayCase: SentenceColor: Black, Manoa Green or KnockoutTracking: 0Kerning: Manual

Body copyFont: Helvetica Neue LT Std 45 Light Case: SentenceColor: Black, Knockout or CharcoalTracking: 0Kerning: Manual

Captions & CreditsFont: Helvetica Neue LT Std 57 Condensed Color: Black, Charcoal or KnockoutTracking: 50Kerning: Manual

Typography

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz0123456789

Helvetica Neue LT STD 45 LightHelvetica Neue LT STD 57 Condensed

Wedding Chardonnay

Helvetica Neue LT STD

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz0123456789

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz0123456789

Intro Head B UC BaseIntro Script L Base

Intro

Color Palette

Manoa GreenPantone® 3435C100 M0 Y81 K66R0 G80 B47HEX# 00502f

CharcoalPantone® 432 UC0 M0 Y0 K85R70 G76 B80HEX# 464C50

BlackPantone® 179-15 UC0 M0 Y0 K95HEX# 282829

Kelly GreenPantone® 348C100 M0 Y85 K24R0 G135 B82HEX# 008751

Light GreenPantone® 367C32 M0 Y59 K0R180 G216 B139HEX# adff69

Graphic PatternAs a thriving land-, sea-, and space- grant university, the graphic pattern infused throughout the designs is unique to our brand and sets us apart from our competition. It is a visual element that weaves the storytelling component throughout our messaging.

PhotographyOur brand relies on photography that reflects and reinforces our purpose and principles. It supports the unique storytelling experience conveyed through our messaging.

Branded Examples

LOREM SET IPSUM DOLORHelvetica Neue LT Std 45 Light Dit, nostibusam fuga. Debis abore mi, quam quam rentur remquo et pra cupiet occae si odisque mi, ulparciur alitas doluptas et ex earciet porernam rem et officati tecto voloriatist eos por abor rempor rem que doloreped maionet qui odi corum, aborporibus aut veliquo temoditem quisi omnia porem sitiatu rehenimint invenis quodigenimi, sundici pientem doluptium consequi cum ni dolupta tquidit que as eum nos re cusa quam et rerest.

LEARN MORE AT MANOA.HAWAII.EDU

LOREM SET IPSUM DOLORHelvetica Neue LT Std 45 Light Dit, nostibusam fuga. Debis abore mi, quam quam rentur remquo et pra cupiet occae si odisque mi, ulparciur alitas doluptas et ex earciet porernam rem et officati tecto voloriatist eos por abor rempor rem que doloreped maionet qui odi corum, aborporibus aut veliquo temoditem quisi omnia porem sitiatu rehenimint invenis quodigenimi, sundici pientem doluptium consequi cum ni dolupta tquidit que as eum nos re cusa quam et rerest.

Debis abore mi, quam quam rentur remquo et pra cupiet occae si odisque mi, ulparciur alitas doluptas et ex earciet porernam rem et officati tecto voloriatist eos por abor rempor rem que doloreped maionet qui odi corum, aborporibus aut veliquo temoditem quisi omnia porem sitiatu rehenimint invenis quodigenimi, sundici pientem doluptium consequi cum ni dolupta tquidit que as eum nos re cusa quam et rerest.

Debis abore mi, quam quam rentur remquo et pra cupiet occae si odisque mi, ulparciur alitas doluptas et ex earciet porernam rem et officati tecto voloriatist eos por abor rempor rem que doloreped maionet qui odi corum, aborporibus aut veliquo temoditem quisi omnia porem sitiatu rehenimint invenis quodigenimi, sundici pientem doluptium consequi cum ni dolupta tquidit que as eum nos re cusa quam et rerest.

LEARN MORE AT MANOA.HAWAII.EDU

Dillon KormanNew Warrior Scholar

Friends...provide

comfort andenjoymentfor each

chapter oflife.

Malia LibbyNew Warrior Scholar

Life islimitless

in its potential.

Amber GualanoNew Warrior Scholar

When I boughtmy fi rst camera,

I also boughtthe key to unlock

the walls thatinhibited my mind

from exploringand maturing.

before & after of pieces

Before After