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Enrollment ManagementPresented by:
Mrs. Uyen Mai-Director, Marketing and Communications
Mr. Antonio Bangloy-Interim Director, Enterprise Application Systems
Dr. George Bradshaw-Dean, Enrollment Management
Dr. Madelyn Arballo- Dean, School of Continuing Education
Dr. Joumana McGowan-Associate Vice President, Instruction
Enrollment ManagementEnrollment Management is about:
RecruitmentRetentionSuccessAnalysis
FTES By Semester (credit)
11,10511,161 11,244
11,254
11,519
10,836 10,849
10,65710,600 10,689
10,000
10,200
10,400
10,600
10,800
11,000
11,200
11,400
11,600
2013 2014 2015 2016 2017
Fall
Spring
FTES By Intersession (credit)
1,291
1,900
1,973 1,989 2,019
1,538
1,920
2,498 2,557 2,598
0
500
1,000
1,500
2,000
2,500
3,000
2013 2014 2015 2016 2017
Summer
Winter
FTES By Semester for SCE(non-credit)
1,493
1,508
1,529
1,555
1,524
1,537
1,502
1,512
1,543
1,460
1,470
1,480
1,490
1,500
1,510
1,520
1,530
1,540
1,550
1,560
2013 2014 2015 2016 2017
Fall
Spring
FTES By Intersession for SCE (non-credit)
2,190
2,568
2,864
3,193
3,660
326 342 370 345 369
0
500
1000
1500
2000
2500
3000
3500
4000
2013 2014 2015 2016 2017
Summer
Winter
Credit Growth & Retention Strategies
Scheduling
Texting Messages
Summer Bridge
Expansion
Outreach
&
Marketing
Dual Enrollment
Weekly Tracking
School of Continuing Education Overall Growth 2013-2017
5,562
5,949
6,249
6,661
5000
5200
5400
5600
5800
6000
6200
6400
6600
6800
2013-14 2014-15 2015-16 2016-17
2013-17: (+1099) (+20%)
SCE Growth and Retention Strategies
Relationships
Non-Traditional Scheduling
Non-Traditional
Recruitment
Translated Ads
Advocacy, Peer
Influence, and Success
Stories
Weekly Tracking
Cross-Discipline
Enrollment Meetings
What’s new for SCE in 2017-18
Summer 2017 Growth was BIG!
Partnerships and Community Responsiveness = Access and Growth
• PUSD for ESL, HS, and STV classes
• LA County Workforce Development and Community Services – STV
• Diamond Bar Community Center – EOA
Average Fill Ratesby Primary Semesters
88
94
95.2
89
93.3
8484
94 92
91
82
84
86
88
90
92
94
96
2013 2014 2015 2016 2017
Fall
Spring
Where are our FTES for this academic year 2017-2018?
4,3
36
12
,17
1
2,4
98
12
,00
1
4,8
37
12
,11
1
2,5
57
11
,55
7
5,2
02
12
,12
0
2,4
83
11
,60
9
5,7
40
12
,30
5
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
Summer Fall Winter Spring
2014-15
2015-16
2016-17
2017-18
Projected+ 1%
Academic year FTES Comparison
*2017 Academic Year Total FTEs as of 09-11-2017
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
2013 (30,859) 2014 (31,838) 2015 (32,079) 2016 (32,116) 2017 (10,454)*
25,303 25,889 25,82625,468
6,652
5,556 5,949 6,253 6,649
3,802
Non-Credit
Credit
Spring Full-Time To Part-Time Enrollment Comparison
Full Time
Part Time0
5,000
10,000
15,000
20,000
Spring2013
Spring2014
Spring2015
Spring2016
Spring2017
10,041 10,183 9,5699,265
9,097
17,728 18,130 18,695 18,819 18,850
Full Time
Part Time
Fall Full-Time To Part-Time Enrollment Comparison
** As of 09-05-2017
Full Time
Part Time0
5,000
10,000
15,000
20,000
Fall 2013Fall 2014
Fall 2015Fall 2016
Fall 2017 **
10,65010,573 10,485
10,191 10,487
18,089 18,753 19,002 19,614 19,970
Full Time
Part Time
5.32% 5.39% 5.42% 5.40% 5.30%5.44% 5.69% 5.62% 5.45% 5.38%
7.95% 8.23% 8.52% 8.31% 8.11%
9.58%9.35%
9.48% 9.71% 9.68%
11.19%11.46% 11.46% 11.58% 11.87%
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
Fall 2013 (22,279) Fall 2014 (21,250) Fall 2015 (20,029) Fall 2016 (20,029) Fall 2017 (22,254)
Covina
Walnut
La Puente
West Covina
Pomona
Fall Top 5 In-District Enrollment (Percentage)
Fall Top 5 Out-District Enrollment (Percentage)
2.25%2.38% 2.26% 2.34%
2.46%2.28%
2.36% 2.24% 2.19% 2.10%
3.35% 3.32% 3.38%3.53% 3.62%
3.79% 3.76% 3.83% 3.94% 4.03%
4.96% 4.78% 4.93% 5.07% 5.17%
0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
6.00%
Fall 2013 (14,148) Fall 2014 (13,451) Fall 2015 (13,387) Fall 2016 (13,387) Fall 2017 (14,166)
Upland
Rancho Cucamonga
Chino
Chino Hills
Ontario
Marketing Overview
Communication
High Schools
Outdoor
Digital
Events
Radio
Online Results
Google Ads
• Clicks 44,209
• Impressions 1,139,780
• CTR 4.51%
• Ave. CPC $0.90
*Based on ads in the last year
Display Ads
• Clicks 161,845
• Impressions 1,412,717
• CTR 2.46%
• Ave. CPC $0.23
Communication IT and Marketing have partnered to
automate emails and send text message reminders. Up to 34,506 texts have been sent to
students reminding them about registration deadlines, financial aid, due fees and more.
This year, IT and Marketing reached out to new lists of students who sent FAFSA information but didn’t register 20,551 emails sent on 7/25/17 7,467 opened the email 3,187 (15.5%) registered by the first week
of school
You missed your Mt. SAC registration appt. Log into the Portal now at http://inside.mtsac.edu to add classes. To end msgs text STOP.
Communication to Waitlisted Students
Fall 2017 Waitlist Activity (as of Sept 7) 13,235 Total Occupied Waitlist Seats
10,305 Registration Invitation Notifications
7,177 Successful Registrations
54.2% Moved from Waitlist to Actual Enrollment
Students are receiving the following when space becomes available and they are invited to register: Automated Email, Portal and Text Notification (Once)
Automated Email Reminder (Everyday)
July 25 (23,882)An email was sent to
students who sent FAFSA info but did not register
July 27 (24,548)A reminder TEXT was sent with regards to missed Registration
Appointment
August 1 (26,202)Registration is Open to all
students
August 16 (28,794)Students are reminded via email that payment for all fees are due on the 18th of
August at 8PM
August 18 (26,890) Drop for non-payment
23000
24000
25000
26000
27000
28000
29000
30000
31000
32000
Day
11
Day
13
Day
15
Day
17
Day
19
Day
21
Day
23
Day
25
Day
27
Day
29
Day
31
Day
33
Day
35
Day
37
Day
39
Day
41
Day
43
Day
45
Day
47
Day
49
Day
51
Day
53
Fall 2017
Increased Communication on Registration
Funded Growth
Actual FTES for 2016-2017 = 30,944
The funded growth cap for this (2017-2018) academic year is 1%
For Mt.SAC 1% = 309 FTES
