Enrollment Management Conducted

within a Distinctly Christian Worldview

A few definitions..

Enrollment Management

Recruiting with the goal of enrollment

Retaining with the goal of graduation/completion

Christian Worldview (Biblical Worldview)

This is the framework of beliefs, values, and ideas based on Scripture that shape how we view and interact with those around us.

Can include:

Origin of universe

Origin of man

Sinfulness of man

Salvation

Purpose of enrollment management

1. Engage students in our mission

1. right students

2. right time

3. right fit

4. right reasons

2. Ensure the viability of our organizations so that we

can accomplish our mission

Is balance ever a challenge here?

Principles for Enrollment Management as a Christian

Our values should translate to our actions

Honesty/Transparency

Concern for those we serve

Education is not just about the credential though that

is important

Formation of individual to better love and serve God

Requires fit of student and family with mission and

setting

Developing your Enrollment Management Plan

Start with your mission

Changes should be rare

Embraced by highest level of leadership and staff

Should answer the what and who questions

May touch on the how

All that you do should be measured against mission

fulfillment

Corban University

Educating Christians who will make a

difference in the world for Jesus Christ

What?

Who?

How?

Understand your values and philosophy

Are you missional or discipleship based?

Influences who you enroll

Influences how you carry out your mission

Is class size important to you?

Is interaction between teachers and students

important?

The role of extracurricular activities in your school?

Developing your Enrollment Management Plan

Developing your Enrollment Management Plan

Must be able to clearly articulate the value you bring to

your students.

Are you using language that your target audience can

understand?

Ex. change in how we ask certain questions.

Are the values you offer things that your constituency want

or need?

Do we always want what we need?

How do we honestly and truthfully communicate the value of

Christian education?

Developing your Enrollment Management Plan

Enrolling Students is easier when there is alignment of Values

School

Mission

School

Values/Value

Needs of

Family

Family

Values

Enrolled Student

Examples of Value

Tangible

Class size

School environment

Buildings

Activities

Intangible

Philosophy of education

Outcomes desired

School Environment

Developing your Enrollment Management Plan

What is happening within your constituency

Changing demographics

Economic reality

What do parents value or want for their kids?

Religious education/environment

Learning environment

Amenities

Prep for college

https://www.ministrymagazine.org/archive/2006/04/christian-education-its-role-in-the-gospel-commission.html

Developing your Enrollment Management Plan

Developing your Enrollment Management Plan

Developing your Enrollment Management Plan

Developing your Enrollment Management Plan

http://nces.ed.gov/pubs2014/2014051.pdf

http://nces.ed.gov/pubs2014/2014051.pdf

Church attendance http://www.huffingtonpost.com/2015/02/18/states-weekly-religious-service-attendance_n_6706830.html

http://www.oregonlive.com/mapes/index.ssf/2013/02/oregon_not_quite_most_unchurch.html

Here's Gallup's ranking of the least religious states: (2013)

State....................................% Very religious

1. Vermont.......................19%

2. New Hampshire...........23%

3. Maine...........................24%

4. Massachusetts.............27%

5. Rhode Island................29%

5. Oregon.........................29%

7. Nevada.........................31%

7. Hawaii...........................31%

7. Alaska...........................31%

7. Connecticut...................31%

7. Washington...................31%

Developing your Enrollment Management Plan

Building your Enrollment Plan

Mission statement and Motto/tagline

Understand & Articulate Values

Set Enrollment Goals

Understand your constituency

Understand your environment (demographics)

Know your capacity

Classroom

Staff

Systems/Processes

Developing your Enrollment Management Plan

Learn from your success

What has been the best source for new students in the past

two years?

Organic

Non-organic

What are the best ways to connect with families of

prospective students?

Should you advertise? If so, where?

What about digital media?

Developing your Enrollment Management PlanWhat is God calling you to do?

God's work done in God's way will never lack God's supply.

Hudson Taylor

James Hudson Taylor

Developing your Enrollment Management Plan

Are you keeping them? (Retention/Student Persistence)

If not - do you know why?

What are you doing to identify early those who will

not/cannot stay?

How does your graduation rate compare with other schools

your students may consider?

How do your test scores compare with other schools in the

area?

How many of you students graduate and move to post-

secondary education?

Developing your Enrollment Management Plan

Why is Student Persistence Important

If students do not stay our missional outcomes are limited

Student failure can be difficult

Can occur for a variety of reasons

School must own what they can and hold students/families

accountable

Not persisting costs students & their families

Time

Money

Developing your Enrollment Management Plan Factors that enhance retention

Connectedness with teachers

Clear goals and tools reach those goals

Appropriate level of academic challenge

Involvement in extracurricular activities

Socially connected students

The importance of fit

Values & Culture

Feel of a school

Ability to afford

Willingness to pay

Developing your Enrollment Management Plan

Questions?

Contact info

Chris Vetter

Corban University

cvetter@corban.edu