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The new standard in student engagement Drive yield and reduce melt through the full enrollment cycle

enrollment goals core elements to meeting and exceeding · ZeeMee improves conversion 2x-4x through every stage of a college’s enrollment funnel, resulting in higher Net Tuition

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Page 1: enrollment goals core elements to meeting and exceeding · ZeeMee improves conversion 2x-4x through every stage of a college’s enrollment funnel, resulting in higher Net Tuition

The new standard in student engagementDrive yield and reduce melt through the full enrollment cycle

Page 2: enrollment goals core elements to meeting and exceeding · ZeeMee improves conversion 2x-4x through every stage of a college’s enrollment funnel, resulting in higher Net Tuition

WH

AT

DO

ES

ZE

EM

EE

DO

?

ZeeMee is the trusted solution for continuous engagement with prospective students.

College Communities on ZeeMee are student-built spaces, rich with content that foster true engagement, authentic connections and continuous interaction–the core elements to meeting and exceeding enrollment goals

Page 3: enrollment goals core elements to meeting and exceeding · ZeeMee improves conversion 2x-4x through every stage of a college’s enrollment funnel, resulting in higher Net Tuition

THE ZEEMEE EVOLUTIONThe social app for the academic journey

May 2013

Nov 2014

May 2015

Aug 2015

Feb 2016

Jan 2017

Mar 2017

Aug 2017

Oct 2019

ZeeMee Founded

ZeeMee Went Live Online

First CollegePartner

ZeeMee Launched in Common App

ZeeMee ConnectLaunched

Mobile ApplicationLaunched

ZeeMee CommunityLaunched

200+ CollegePartners

First CorporatePartner

Page 4: enrollment goals core elements to meeting and exceeding · ZeeMee improves conversion 2x-4x through every stage of a college’s enrollment funnel, resulting in higher Net Tuition

3. PERSONAL RELATIONSHIPSStrong personal relationships are

built with your team and your campus as students engage with you throughout the entire year.

1. LAUNCH COMMUNITYInquiries, Applicants and

Admits are invited to follow your college on the ZeeMee

app to learn more about both the college and the student

experience.

2. CONTINUOUS ENGAGEMENTProspects consistently come back into the app to chat and watch the

latest videos from campus.

COMMUNITY

HOW DOES ZEEMEE WORK?

Page 5: enrollment goals core elements to meeting and exceeding · ZeeMee improves conversion 2x-4x through every stage of a college’s enrollment funnel, resulting in higher Net Tuition

THE HUBOld Strategy:

Join and crank out content on every

social media platform that students use.

New Strategy:

Leverage the one social media platform

that connects all of your prospective

students with each other.

Page 6: enrollment goals core elements to meeting and exceeding · ZeeMee improves conversion 2x-4x through every stage of a college’s enrollment funnel, resulting in higher Net Tuition

Lisa LinkExecutive Director of Enrollment Cornerstone University

The most powerful thing on ZeeMee is not that you are watching a webinar, it’s that you are making friends."

Page 7: enrollment goals core elements to meeting and exceeding · ZeeMee improves conversion 2x-4x through every stage of a college’s enrollment funnel, resulting in higher Net Tuition

PROBLEMS IMPACT1. Campuses are restricting visitors

2. Campus events are canceled

3. Outbound travel is canceled/college fairs canceled

4. Families aren’t traveling

5. Classes are shutdown

6. Webinars and live streams aren’t enough

1. Flying blind without the barometer of yield on campus visits

2. Fewer opportunities for students to get a feel for the campus

3. Difficult to start recruiting effectively for Class of 2021

4. Fewer visitors to campus and students getting a feel for the college

5. Becomes more difficult to show content from campus

6. There’s no guarantee that students will attend or sit through webinars (or pay attention!)

Page 8: enrollment goals core elements to meeting and exceeding · ZeeMee improves conversion 2x-4x through every stage of a college’s enrollment funnel, resulting in higher Net Tuition

WHAT STUDENTS ARE SAYING

Page 9: enrollment goals core elements to meeting and exceeding · ZeeMee improves conversion 2x-4x through every stage of a college’s enrollment funnel, resulting in higher Net Tuition

STUDENT EXPERIENCEStudent Chat Channels Video Feed Friend Finder Roommate Match

Page 10: enrollment goals core elements to meeting and exceeding · ZeeMee improves conversion 2x-4x through every stage of a college’s enrollment funnel, resulting in higher Net Tuition

COLLEGE ENGAGEMENTPolls Bulk Messaging AnnouncementsEvents

Page 11: enrollment goals core elements to meeting and exceeding · ZeeMee improves conversion 2x-4x through every stage of a college’s enrollment funnel, resulting in higher Net Tuition

VIRTUAL ADMIT EVENTSFinancial Aid ChannelOrientation GroupsAdmit Events Schedule Events

Page 12: enrollment goals core elements to meeting and exceeding · ZeeMee improves conversion 2x-4x through every stage of a college’s enrollment funnel, resulting in higher Net Tuition

Activities Fair Post Activities Fair Channel

VIRTUAL ADMIT EVENTSContest Channel

Page 13: enrollment goals core elements to meeting and exceeding · ZeeMee improves conversion 2x-4x through every stage of a college’s enrollment funnel, resulting in higher Net Tuition

CAMPUS VIDEOSZeeMee is the only social media platform that connects prospective college students with one another, with current students on campus, and with college admission representatives.

In the ZeeMee app, students:

● View college profiles and watch videos from campus

● Learn about your college community and culture

● Create professional profiles and videos that serve as supplements to the college application

Page 14: enrollment goals core elements to meeting and exceeding · ZeeMee improves conversion 2x-4x through every stage of a college’s enrollment funnel, resulting in higher Net Tuition

STUDENT CHAT

● Group chat with other interested students, and make friends before getting to campus

● Connect with other admits, find students with shared interests and match with potential roommates

● Communicate with current student ambassadors and admission counselors

ZeeMee empowers prospective students to:

Page 15: enrollment goals core elements to meeting and exceeding · ZeeMee improves conversion 2x-4x through every stage of a college’s enrollment funnel, resulting in higher Net Tuition

Lisa C.High School Student

I like seeing all the updates from schools and feel like I am “in the know” for everything important happening on campus. I have already used ZeeMee a ton, getting many questions answered and a lot of support in general!”

Page 16: enrollment goals core elements to meeting and exceeding · ZeeMee improves conversion 2x-4x through every stage of a college’s enrollment funnel, resulting in higher Net Tuition

2019 PARTNER RESULTS

Application Rate Deposit Rate Melt Rate Yield Rate

2x

4x

1/3x

3x

ZeeMee improves conversion 2x-4x through every stage of a college’s enrollment funnel,resulting in higher Net Tuition Revenue

Non-ZeeMee Students ZeeMee Students

6%

14%

8%

30%

12%

4%

9%

27% $785,000average Net Tuition Revenue

ZeeMee saves college customers

31xaverage customer ROI

Page 17: enrollment goals core elements to meeting and exceeding · ZeeMee improves conversion 2x-4x through every stage of a college’s enrollment funnel, resulting in higher Net Tuition

AS POWERFUL AS A CAMPUS VISIT Colleges spend big budgets on campus visits because visits are high predictors of yield.

ZeeMee is less expensive and more effective.

Students who join ZeeMee yield at better rates than

students who visit.

4%

14% 13%

54%

Page 18: enrollment goals core elements to meeting and exceeding · ZeeMee improves conversion 2x-4x through every stage of a college’s enrollment funnel, resulting in higher Net Tuition

MAJOR SOCIAL IMPACT ZeeMee helps URM and first gen students feel connected to your institution.

The result: higher yield, lower melt, and better fit students.

8%

23%

11%

4%

7%

20%

11%

4%

Page 19: enrollment goals core elements to meeting and exceeding · ZeeMee improves conversion 2x-4x through every stage of a college’s enrollment funnel, resulting in higher Net Tuition

ZEEMEE’S RICH DATAStudent Action Data

Select “Going” or “Not Going” to a college-ZeeMee is sometimes first to know

Last engagement in the app

Student interests

Topics of chat

Keywords in chat, “first choice,” “need more money.”

Video views

Chats sent

Roommate matches

Friend Finder results

Which students match best based on interests at each college

Data on # chat messages sent at each college

College Data Points

# videos created

# photos created

# of other schools followed

Which colleges the student is following

Which colleges the student is most engaged with

Which subjects the students struggle with in school

Which students are most engaged when they reach campus

Students’ best roommate match results

Inquiry, app or admitted student follows a college

Inquiry, app or admitted student unfollows a college

Group chats or 1:1 direct messaging

Which current students have the most influence

Industry Data

Yield, melt, retention data based on connecting in community

Data on URM, First Gen and student demographics

Survey results from Gen Z in-app

Data on topics most pertinent to students, i.e., application prep, test prep, financing education, etc.

Page 20: enrollment goals core elements to meeting and exceeding · ZeeMee improves conversion 2x-4x through every stage of a college’s enrollment funnel, resulting in higher Net Tuition

Engagement Dashboard for All Partnership Levels

Page 21: enrollment goals core elements to meeting and exceeding · ZeeMee improves conversion 2x-4x through every stage of a college’s enrollment funnel, resulting in higher Net Tuition

● 30 minute onboarding, average time commitment of 5 min/week

● Communities are up and running in less than a week

● Communities grow organically, increasing conversion

through every funnel stage

THE LIFT

Page 22: enrollment goals core elements to meeting and exceeding · ZeeMee improves conversion 2x-4x through every stage of a college’s enrollment funnel, resulting in higher Net Tuition

About You

QUICK LAUNCH: LET’S GET STARTED

Kick-off Call

1Upload a list of prospective students

to the secure ZeeMee dashboard

Add Video

2Record or upload 1-3 videos to

your feed

Launch Community

3ZeeMee sends an invite to your

prospects

1. First Name2. Last Name3. Email4. Phone Number

Or we can do this for you! That’s it! Watch your community grow.

Page 23: enrollment goals core elements to meeting and exceeding · ZeeMee improves conversion 2x-4x through every stage of a college’s enrollment funnel, resulting in higher Net Tuition

Plans

Page 24: enrollment goals core elements to meeting and exceeding · ZeeMee improves conversion 2x-4x through every stage of a college’s enrollment funnel, resulting in higher Net Tuition

PARTNER TESTIMONIALS

“I’ll admit social media has been a gaping hole in our recruitment strategy for a while. It’s like we had all this pent up momentum and we just needed a place for students to engage with each other. Enter ZeeMee…” -Taylor Neece, Dean of Admissions at California Baptist University

“Thank you again for being such a fantastic team to work with, making miracles happen, and always improving such an already amazing product.” -Karissa Le, Marketing Manager at Biola University

“Last Friday on accepted student day, all the ZeeMee users recognized each other and hung out the whole time. The students also recognized student influencers, which made our influencers really excited.” -Lisa Link, Executive Director of Admissions, Cornerstone University

“We used to see 50 to 100 views a day in our YouTube channels and such. We’re actually seeing some weeks where we have 14,000 views a week on our ZeeMee videos. We’re really excited.” -Nicholas Porcella, Senior Assistant Director, Clark University

Page 25: enrollment goals core elements to meeting and exceeding · ZeeMee improves conversion 2x-4x through every stage of a college’s enrollment funnel, resulting in higher Net Tuition
Page 26: enrollment goals core elements to meeting and exceeding · ZeeMee improves conversion 2x-4x through every stage of a college’s enrollment funnel, resulting in higher Net Tuition

YOUR NEXT STEP: Schedule a Live Demo!

Harrison CampbellDirector of Product Marketing & Brand Development, ZeeMee

Email: [email protected]: 317-450-2870