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The new standard in student engagementDrive yield and reduce melt through the full enrollment cycle
WH
AT
DO
ES
ZE
EM
EE
DO
?
ZeeMee is the trusted solution for continuous engagement with prospective students.
College Communities on ZeeMee are student-built spaces, rich with content that foster true engagement, authentic connections and continuous interaction–the core elements to meeting and exceeding enrollment goals
THE ZEEMEE EVOLUTIONThe social app for the academic journey
May 2013
Nov 2014
May 2015
Aug 2015
Feb 2016
Jan 2017
Mar 2017
Aug 2017
Oct 2019
ZeeMee Founded
ZeeMee Went Live Online
First CollegePartner
ZeeMee Launched in Common App
ZeeMee ConnectLaunched
Mobile ApplicationLaunched
ZeeMee CommunityLaunched
200+ CollegePartners
First CorporatePartner
3. PERSONAL RELATIONSHIPSStrong personal relationships are
built with your team and your campus as students engage with you throughout the entire year.
1. LAUNCH COMMUNITYInquiries, Applicants and
Admits are invited to follow your college on the ZeeMee
app to learn more about both the college and the student
experience.
2. CONTINUOUS ENGAGEMENTProspects consistently come back into the app to chat and watch the
latest videos from campus.
COMMUNITY
HOW DOES ZEEMEE WORK?
THE HUBOld Strategy:
Join and crank out content on every
social media platform that students use.
New Strategy:
Leverage the one social media platform
that connects all of your prospective
students with each other.
Lisa LinkExecutive Director of Enrollment Cornerstone University
The most powerful thing on ZeeMee is not that you are watching a webinar, it’s that you are making friends."
PROBLEMS IMPACT1. Campuses are restricting visitors
2. Campus events are canceled
3. Outbound travel is canceled/college fairs canceled
4. Families aren’t traveling
5. Classes are shutdown
6. Webinars and live streams aren’t enough
1. Flying blind without the barometer of yield on campus visits
2. Fewer opportunities for students to get a feel for the campus
3. Difficult to start recruiting effectively for Class of 2021
4. Fewer visitors to campus and students getting a feel for the college
5. Becomes more difficult to show content from campus
6. There’s no guarantee that students will attend or sit through webinars (or pay attention!)
WHAT STUDENTS ARE SAYING
STUDENT EXPERIENCEStudent Chat Channels Video Feed Friend Finder Roommate Match
COLLEGE ENGAGEMENTPolls Bulk Messaging AnnouncementsEvents
VIRTUAL ADMIT EVENTSFinancial Aid ChannelOrientation GroupsAdmit Events Schedule Events
Activities Fair Post Activities Fair Channel
VIRTUAL ADMIT EVENTSContest Channel
CAMPUS VIDEOSZeeMee is the only social media platform that connects prospective college students with one another, with current students on campus, and with college admission representatives.
In the ZeeMee app, students:
● View college profiles and watch videos from campus
● Learn about your college community and culture
● Create professional profiles and videos that serve as supplements to the college application
STUDENT CHAT
● Group chat with other interested students, and make friends before getting to campus
● Connect with other admits, find students with shared interests and match with potential roommates
● Communicate with current student ambassadors and admission counselors
ZeeMee empowers prospective students to:
Lisa C.High School Student
I like seeing all the updates from schools and feel like I am “in the know” for everything important happening on campus. I have already used ZeeMee a ton, getting many questions answered and a lot of support in general!”
2019 PARTNER RESULTS
Application Rate Deposit Rate Melt Rate Yield Rate
2x
4x
1/3x
3x
ZeeMee improves conversion 2x-4x through every stage of a college’s enrollment funnel,resulting in higher Net Tuition Revenue
Non-ZeeMee Students ZeeMee Students
6%
14%
8%
30%
12%
4%
9%
27% $785,000average Net Tuition Revenue
ZeeMee saves college customers
31xaverage customer ROI
AS POWERFUL AS A CAMPUS VISIT Colleges spend big budgets on campus visits because visits are high predictors of yield.
ZeeMee is less expensive and more effective.
Students who join ZeeMee yield at better rates than
students who visit.
4%
14% 13%
54%
MAJOR SOCIAL IMPACT ZeeMee helps URM and first gen students feel connected to your institution.
The result: higher yield, lower melt, and better fit students.
8%
23%
11%
4%
7%
20%
11%
4%
ZEEMEE’S RICH DATAStudent Action Data
Select “Going” or “Not Going” to a college-ZeeMee is sometimes first to know
Last engagement in the app
Student interests
Topics of chat
Keywords in chat, “first choice,” “need more money.”
Video views
Chats sent
Roommate matches
Friend Finder results
Which students match best based on interests at each college
Data on # chat messages sent at each college
College Data Points
# videos created
# photos created
# of other schools followed
Which colleges the student is following
Which colleges the student is most engaged with
Which subjects the students struggle with in school
Which students are most engaged when they reach campus
Students’ best roommate match results
Inquiry, app or admitted student follows a college
Inquiry, app or admitted student unfollows a college
Group chats or 1:1 direct messaging
Which current students have the most influence
Industry Data
Yield, melt, retention data based on connecting in community
Data on URM, First Gen and student demographics
Survey results from Gen Z in-app
Data on topics most pertinent to students, i.e., application prep, test prep, financing education, etc.
Engagement Dashboard for All Partnership Levels
● 30 minute onboarding, average time commitment of 5 min/week
● Communities are up and running in less than a week
● Communities grow organically, increasing conversion
through every funnel stage
THE LIFT
About You
QUICK LAUNCH: LET’S GET STARTED
Kick-off Call
1Upload a list of prospective students
to the secure ZeeMee dashboard
Add Video
2Record or upload 1-3 videos to
your feed
Launch Community
3ZeeMee sends an invite to your
prospects
1. First Name2. Last Name3. Email4. Phone Number
Or we can do this for you! That’s it! Watch your community grow.
Plans
PARTNER TESTIMONIALS
“I’ll admit social media has been a gaping hole in our recruitment strategy for a while. It’s like we had all this pent up momentum and we just needed a place for students to engage with each other. Enter ZeeMee…” -Taylor Neece, Dean of Admissions at California Baptist University
“Thank you again for being such a fantastic team to work with, making miracles happen, and always improving such an already amazing product.” -Karissa Le, Marketing Manager at Biola University
“Last Friday on accepted student day, all the ZeeMee users recognized each other and hung out the whole time. The students also recognized student influencers, which made our influencers really excited.” -Lisa Link, Executive Director of Admissions, Cornerstone University
“We used to see 50 to 100 views a day in our YouTube channels and such. We’re actually seeing some weeks where we have 14,000 views a week on our ZeeMee videos. We’re really excited.” -Nicholas Porcella, Senior Assistant Director, Clark University
YOUR NEXT STEP: Schedule a Live Demo!
Harrison CampbellDirector of Product Marketing & Brand Development, ZeeMee
Email: [email protected]: 317-450-2870