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ENRD Connecting Rural Europe www.enrd.eu Funded by the EN ENRD communication tools

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Page 1: ENRD communication tools - Rural developmentenrd.ec.europa.eu/.../ENRDCommunicationTools_en_web.pdf · 2013-07-07 · ENRD communication tools 2 RDP DATABASE Find out how rural entrepreneurs

ENRD Connecting Rural Europe www.enrd.eu

Funded by the

EN

ENRD communication tools

Page 2: ENRD communication tools - Rural developmentenrd.ec.europa.eu/.../ENRDCommunicationTools_en_web.pdf · 2013-07-07 · ENRD communication tools 2 RDP DATABASE Find out how rural entrepreneurs

© 1

23rf

, Edi

te A

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ann

© ENRD Contact Point© 123rf, Bogdan Ionescu

For everything you ever wanted to know about the European Network for Rural Development! Whatever it is, the ENRD website has it covered: latest policy developments; good rural development practice; networking contact information; and much, much more!

The website - www.enrd.eu - is already available in eleven languages with more versions coming soon!

ENRD communication tools

2

RDP DATABASEFind out how rural entrepreneurs access EAFRD funding. The Rural Development Programmes projects database includes projects from each EU Member State and covers all RDP axes.

The RDP Projects Database is available

from the Policy in Action section

of the ENRD website:

www.enrd.eu

opENRDopENRD is the where the European online rural development community meets. Join the conversation and discuss the latest rural trends with members. Access the opENRD community via the ENRD website: www.enrd.eu

Stay tuned to the latest rural develop-ment trends by joining the discussion on opENRD:

https://webgate.ec.europa.eu/myenrd/myenrd/

ENRD WEBSITE

Policy in Action

Events & Meetings

Networks & Networking

Country

LEADER

Themes

Info

Publications & Media

Page 3: ENRD communication tools - Rural developmentenrd.ec.europa.eu/.../ENRDCommunicationTools_en_web.pdf · 2013-07-07 · ENRD communication tools 2 RDP DATABASE Find out how rural entrepreneurs

4

© E

NRD

Con

tact

Poi

nt

ENRD communication tools

Connecting rural Europe today means connecting on social media! The ENRD has a lively Twitter presence which en-gages rural development communities around Europe. Why not follow us on: http://twitter.com/#!/enrd_cp. Or check out our YouTube channel http://www.youtube.com/user/EURural - for a wealth of rural

development videos! The ENRD is also on facebook together with the European Commission’s DG AGRI. Join us at http://www.facebook.com/EUAgri.

All the latest ENRD news - delivered right to your inbox! Rur@l Newsflash contains bite-sized updates about all the key rural development initiatives. Sign up today for your Rur@l Newsflash - which is available in six language ver-sions. For more information, visit the Publications & Media section of the ENRD website www.enrd.eu.

SOCIAL MEDIA

RUR@L NEWSFLASH

Page 4: ENRD communication tools - Rural developmentenrd.ec.europa.eu/.../ENRDCommunicationTools_en_web.pdf · 2013-07-07 · ENRD communication tools 2 RDP DATABASE Find out how rural entrepreneurs

© E

gidi

jus

Gie

drai

tis

Communicating about rural development? A picture tells a thousand words, so check out the ENRD’s media gallery! The online audio-visual gallery brings together inspiring videos and photos from around Europe. And why not share your images and videos, too!

For more information, visit the Publications & Media section of the ENRD website: www.enrd.eu

6ENRD communication tools

Find all you need to know about the LEADER local development method in this one-stop-shop for newcomers and experienced practitioners alike.

The Gateway is available in six lan-guages. For more information, visit the LEADER section of the ENRD website: www.enrd.eu

LEADER GATEWAY

AUDIO-VISUAL MEDIA GALLERY

“COMMUNICATING RURAL DEVELOPMENT” GATEWAY

Want to communicate about rural de-velopment? Then get inspired by this user-friendly database of EAFRD-funded communication tools which have been used successfully by the European rural development community. The Gateway is available from the Policy in Action sec-tion of the ENRD website: www.enrd.eu

Page 5: ENRD communication tools - Rural developmentenrd.ec.europa.eu/.../ENRDCommunicationTools_en_web.pdf · 2013-07-07 · ENRD communication tools 2 RDP DATABASE Find out how rural entrepreneurs

ENRD communication tools

Each edition of the EU Rural Review delves into a highly relevant subject for the European rural development community. Themes range from rural entrepreneurship, food quality and

forestry to climate change and social inclusion. Published in six languages, the EU Rural Review is available online from the ENRD website and offline via subscription.

ENRD MAGAZINEThe ENRD Magazine has an attractive mix of the latest news from the network, rural development policy updates and a round-up of stories from National Rural Networks and Local Action Groups around Europe. Published in six EU languages, the ENRD Magazine is available online from the ENRD website and offline via subscription. For more information, visit the Publications & Media section of the ENRD website: www.enrd.eu

To receive the latest ENRD publications to your door, simply sign up with the ENRD: https://webgate.ec.europa.eu/myenrd/myenrd/

8

EU RURAL REVIEW

N°7EN

The Magazine from the European Network for Rural Development

Public Goods and Rural Development

EU RuralEU RuralEU RuralReview

European CommissionAgriculture and Rural Development

Spring 2011

onlin

e

The European Network for Rural Development ONLINE

http://enrd.ec.europa.eu

K3-AJ-10-007-EN

-C

ISSN 1831-5267

7 7 1 8 3 1 5 2 6 0 0 7

EUAGR08A-1012 - RD periodical 7 - cover.indd 1 5/5/2011 2:20:34 PM

MAIN STORY: LEADER Event 2012 Local Development Strategies and Cooperation

C o n n e c t i n g R u r a l E u r o p e . . .

Funded by the

E n g l i s h

Spring/ Summer

2012

N°6EN

The Magazine from the European Network for Rural Development

Employment and Social Inclusion

EU RuralEU RuralEU RuralReview

European CommissionAgriculture and Rural Development

Winter 2010

K3-AJ-10-006-EN

-C

onlin

e

The European Network for Rural Development ONLINE

http://enrd.ec.europa.eu

ISSN 1831-5267

7 7 1 8 3 1 5 2 6 0 0 7

EUAGR08A-1012 - RD periodical 6 - cover.indd 1 1/26/2011 1:24:17 PM

MAIN STORY: CommunicatingRural Development to Citizens

e n g l i s h

Winter2011-2012

C o n n e c t i n g R u r a l E u r o p e . . .

TEST EDITION

Please give us your feedback using this online survey form

https://www.surveymonkey.com/s/YPJRHCV

The European Network for Rural Development ONLINE

http://enrd.ec.europa.eu

K3-AJ-10-005-EN

-C

7 7 1 8 3 1 5 2 6 0 0 7

onlin

e Autumn 2010

N°5EN

The Magazine from the European Network for Rural Development

Cultivating competitiveness of the EU farm, agri-food

and forest sectors

EU RuralEU RuralEU RuralReview

European Commission

The European Network for Rural Development ONLINE

http://enrd.ec.europa.eu

K3-AJ-10-004-EN

-C

7 7 1 8 3 1 5 2 6 0 0 7

ISSN 1831-5267

onlin

e

N°4EN

The Magazine from the European Network for Rural Development

May 2010

Climate Action

EU Rural

European Commission

Rural Diversity

EU Rural N°3EN

European Commission

The Magazine from the European Network for Rural Development

January 2010

EUAGR08A-0906 - Magazine Leader 003 - version papier.indd 1 9/03/2010 10:03:10

n°10EN

The Magazine from the European Network for Rural Development

Rural entrepreneurship

EU RuralReview

European CommissionAgriculture and Rural Development

winter 2011

onlin

e

The European Network for Rural Development ONLINE

http://enrd.ec.europa.eu

N°11EN

A Publication from the European Network for Rural Development

LEADER and Cooperation

EU RuralReview

Spring 2012

N°13EN

A Publication from the European Network for Rural Development

Rural development financial instruments: New opportunities to

tackle the economic crisis

EU RuralReview

Autumn 2012

Funded by the

onlin

e

The European Network for Rural Development ONLINE

http://enrd.ec.europa.eu

K3-A

J-12-013-EN-C

MAIN STORY: IMAGES OF RURAL EUROPEENRD PHOTO COMPETITION 2012

C o n n e c t i n g R u r a l E u r o p e . . .

Funded by the

E n g l i s h

Autumn2012

N°12EN

A Publication from the European Network for Rural Development

Local Food and Short Supply Chains

EU RuralReview

Summer 2012

Funded by the

onlin

e

The European Network for Rural Development ONLINE

http://enrd.ec.europa.eu

K3-AJ-12-012-EN

-N

n°9EN

The Magazine from the European Network for Rural Development

Forestry and rural development

EU RuralReview

European CommissionAgriculture and Rural Development

autumn 2011

onlin

e

The European Network for Rural Development ONLINE

http://enrd.ec.europa.eu

N°8EN

The Magazine from the European Network for Rural Development

Agricultural product quality:a success factor for EU rural areas

EU RuralReview

European CommissionAgriculture and Rural Development

Summer 2011

onlin

e

The European Network for Rural Development ONLINE

http://enrd.ec.europa.eu

K3-AJ-11-008-EN

-C

ISSN 1831-5267

7 7 1 8 3 1 5 2 6 0 0 7

EUAGR08A-1105 - Publication EN RD periodical n° 8 - cover.indd 1 11/7/2011 1:48:33 PM

The European Agricultural Fund for Rural Development

EU RuralEU RuralReview

N°1EN

The Magazine from the European Network for Rural Development

October 2009

Creativity and Innovation in EU Rural Development

EU Rural N°2EN

European Commission

The Magazine from the European Network for Rural Development

December 2009

Europa_Rurale_PRINT.indd 1 28/01/2010 9:55:05

N°14EN

A Publication from the European Network for Rural Development

Networks and Networking in Rural Development Policy

EU RuralReview

Winter 2012

Funded by the

onlin

e

The European Network for Rural Development ONLINE

http://enrd.ec.europa.eu

K3-AJ-12-014-EN

-N

Added VAlue of NetworkiNg

C o n n e c t i n g R u r a l E u r o p e . . .

Funded by the

E n g l i s h

Winter2012/2013

MAIN STORY:

Issue 1: EAFRD

Issue 8:Agricultural

product quality

Issue 3: Rural Diversity

Issue 10: Rural

Entrepreneurship

Issue 5: Competitiveness

Issue 12: Local Food and

Short Supply Chains

Issue 2: Creativity and

Innovation

Issue 9: Forestry

Issue 4: Climate Change

Issue 11: LEADER and Cooperation

Issue 6: Public Goods

Pilot edition 2011/2012

Issue 13: Financial

instruments Autumn 2012

Issue 7: Agricultural

product quality

Spring / Summer 2012

Issue 14: Networking

Winter 2012/2013

© E

NRD

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tact

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Page 6: ENRD communication tools - Rural developmentenrd.ec.europa.eu/.../ENRDCommunicationTools_en_web.pdf · 2013-07-07 · ENRD communication tools 2 RDP DATABASE Find out how rural entrepreneurs

ENRD communication tools

The EAFRD Project Brochures aim to in-form and inspire. Each edition highlights suc-cessful rural develop-ment project examples which have been co-financed by the European Agricultural Fund for Rural Development (EAFRD). Published in six lan-guages, the EAFRD Project Brochures are available online from the ENRD website and offline via subscription.

The ENRD produces a series of thematic and ad hoc publications to keep you in-formed about the latest rural develop-ment policy initiatives. A complementary series of handbooks and practical guides is also in the pipeline. For more informa-tion, visit the Publications & Media section of the ENRD website: www.enrd.eu

To receive the latest ENRD publications to your door, simply sign up with the ENRD: https://webgate.ec.europa.eu/myenrd/myenrd/

10

POLICY IMPLICATIONS

The analysis of the RDPs and other programming

documents in six of the eighteen regions originally

selected allowed the extraction of some important

policy implications.

• While some rural development programming documents

make reference to the importance of re-enforcing the links

between agriculture and rural development, they are far

from consistent in their approach. In addition, they are

often not coherent in terms of how the stated aims feed

through into the priorities/objectives and measures.

• Only a limited degree of complementarity has been found

between EAFRD and other funded programmes - at EU,

national and regional level - making it d

ifficult to

fully

integrate the use of the available financial resources in

rural areas. Rural development policies should focus on

developing and facilitating more integrated responses

to the complex challenges that most areas are facing,

in particular to exploit better the relationships between

upstream and downstream economic sectors.

• To improve the programmes’ implementation,

modifications in measure selection criteria could

be made to explicitly recognise the links between

agriculture and other sectors. For example, the

specification of high scores in case of economic

diversification projects which commit to establish links

with local agricultural activity - where clear multiplier

effects can be generated (e.g. new jobs, enhanced

incomes, etc.) - or a better targeting of environmental

objectives are two options in this regard. The design

of projects could be improved through more effective

provision of technical support to potential investors to

enhance both the viability of the project and its links

with local agriculture and the obligation to submit a

marketing plan, where possible.

For further information:

http://enrd.ec.europa.eu/

European Network for Rural

Development (ENRD)

Contact Point:

Rue du Marteau, 81

B - 1000 Brussels

Belgium

Tel: +32 2 235 20 20

Fax: +32 2 280 04 38

E-mail: [email protected]

http://enrd.ec.europa.eu/

The AgrICuLTurAL

eCONOMY

Of rurAL AreAS

European Commission

Agriculture and

Rural Development

Thematic Working Group (TWG) 2 on

Linkages between agriculture

and the wider rural economy

K3-32-11-935-EN-C

Photo : © Contact Point

ISBN:978-92-79-21426-4

doi:10.2762/29953

PUBLIC GOODS

KEY FINDINGS

Some key findings of the TWG included:

• Rural development, as part of the Common

Agricultural Policy, offers a range of effective

measures to encourage the application of

environmentally sound farming systems,

management practices, as well as investments

favourable for the provision of public goods.

• A number of these measures, in particular agri-

environment measures, create positive spill-

over effects on rural activities, stimulating

employment, tourism and the production of

value added products.

• Developing skills and knowledge of land

managers, such as training in environmental

management techniques or advice on sustainable

use of resources, proved to be particularly

effective in engendering behavioural change.

• Care is needed in designing the measures which

have to be selected and implemented according

to local needs. In view of ensuring an effective,

efficient and transparent implementation of those

measures, it is of essence to have a working

monitoring and evaluation system in place.

• The most prominent policy measure, contributing

to the provision of environmental public goods

in the field of agriculture, is agri-environment

measures, encouraging environmental services

and the use of environmentally sound farming

practices. The success of the measure lies in

its flexibility and in its potential to be designed

according to local needs.

For further information:

http://enrd.ec.europa.eu/

European Commission

Agriculture and

Rural Development

Thematic Working Group (TWG) 3 on

Public Goods and

Public Intervention

European Network for Rural

Development (ENRD)

Contact Point:

Rue du Marteau, 81

B - 1000 Brussels

Belgium

Tel: +32 2 235 20 20

Fax: +32 2 280 04 38

E-mail: [email protected]

http://enrd.ec.europa.eu/

K3-32-11-934-EN-C

Photo : © Contact Point

ISBN: 978-92-79-21425-7

doi:10.2762/29920

IMPLEMENTING

EU RURAL

DEVELOPMENT

PROGRAMMES

Thematic Working Group (TWG) 4 on

Delivery mechanisms

of EU rural development

programmes

European Network for Rural

Development (ENRD)

Contact Point:

Rue du Marteau, 81

B - 1000 Brussels

Belgium

Tel: +32 2 235 20 20

Fax: +32 2 280 04 38

E-mail: [email protected]

http://enrd.ec.europa.eu/

K3-31-12-591-EN-N

Photo : © Contact Point

ISBN: 78-92-79-23533-7

doi:10.2762/36981

For further information:

http://enrd.ec.europa.eu/FOR A BETTER POLICY DELIVERY

The findings of the working group have been

synthesised in a final report which includes a

summary of the case studies by topic, a number

of positive delivery practices put in place across

the EU and, conclusions which identify six possible

areas for improvements in the delivery of the EU rural

development policy, namely:

1. Sharpening the focus on policy goals and

strengthening coherence through the delivery chain.

2. Offering fewer, simpler measures and more

flexibility in their use.

3. Devising and implementing specific conditions for

Leader.

4. Improving implementation rules (including

applications and controls).

5. Further enhancing Monitoring and Evaluation as a

support tool for making and implementing policy.

6. Improving coordination and exchange of

information.

The results and the conclusions of the TWG were

discussed at the ENRD seminar "Improving the delivery

of the EU rural development programmes" which took

place in Brussels on the 9 December 2011.

EN

EAFRD PROJECT BROCHURESTHEMATIC PUBLICATIONS AND GUIDES

The European Agricultural Fundfor Rural DevelopmentExamples of Projects brochure

The European Agricultural Fund for Rural DevelopmentExamples of ‘Green Growth’ projects

Funded by the

EN

The European Agricultural Fund for Rural Development Examples of project linkages with other EU Funds

Funded by the

EN

The European Agricultural Fund for Rural DevelopmentExamples of Leader projects

EN

Funded by the

The European Agricultural Fund for Rural Development Examples of Forestry projects

EN

Funded by the

The European Agricultural Fund for Rural Development Examples of projects providing environmental services

EN

Funded by the

The European Agricultural Fund for Rural DevelopmentExamples of Information and Communication Technology (ICT) projects

The European Agricultural Fund for Rural Development Examples of Food projects

EN

Funded by the

The European Agricultural Fund for Rural DevelopmentExamples of project support for young farmers and younger people in rural Europe

Funded by the

EN

EAFRD Projects

Green Growth

Other EU Funds

ICT

Food

Young farmers

LEADER

Forestry

Environmental Services

© E

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European Network for Rural Development (ENRD) Contact Point:

Rue du Marteau 81B - 1000 BrusselsBelgium

Tel : +32 2 235 20 20Fax : +32 2 280 04 38E-mail : info@enrd .eu

ENRD Connec t i ng Ru ra l Eu rope . . .

Cover Photo: © Roman Hraška

ENRD COMMUNICATIONS… get informed and stay connected!The European Network for Rural Development (ENRD) connects rural development stakeholders throughout the European Union. The network serves as a communica-tions hub for the sharing of information about how rural development policies are working in practice and how they can be improved.

Any questions? E-mail the ENRD at: [email protected]

DOI 10.2762/51163

K3-30-13-263-EN-C

© E

NRD

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tact

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