25th Conference of Alzheimer's Disease International10-13 March 2010 Thessaloniki, Macedonia, Greece

"Dementia: Making a Difference”

Diane MansourPresidentAlzheimer’s Association Lebanon

Fundraising for a sustainable future in difficult times

“Organizing a successful Fundraising Dinner”13 March, 2010

Sustainability vs. Difficult Times!Impossible mission …

Lebanon does not live through an economic crisis, BUT

Our cultural context is very difficult for fundraising No tax exemptions

Identify better with other causes. Children, handicapped, cancer…

Alzheimer is little known and/or denied

The value of our services – much of it support to

caregivers, rather than PWD - not understood

War on Lebanon – July 2006 Hindered fundraising

Left negative consequences

In spite of Difficulties…

The mission goes on…

...reaching out to people…

AAL sustained its services and programs…

Providing direct services

Acting as an Information Center

Raising Awareness

Provide direct services…

Personalized consultations

Provide personal practical and emotional support as well as information directly to family members.

Support group Meetings (weekly)

Caring for a person with dementia can be exhausting and isolating. Sharing experiences helps improve the care given to the patient, the general well being, as well as encourages new experiences, while diminishing stigma.

Helpline

Provide counseling, reassurance and a professional listening ear, as well as give up-to-date information and advice on new methods and techniques to solve problems.

Regular meetings for caregivers (monthly)

Lectures presented by doctors and other specialists, followed by Q&A sessions.

Provision of beds, mattresses and wheel chairs

Allow Alzheimer’s patients to benefit from the best available equipment, on a renewable short term loan basis.

Act as an information center…

Website

Access to information on the disease; lists and describes the Association’s activities with up-to-date news and presentations

Our new website will feature a semantic portal with the latest daily news on AD

Library

Lending of books, in French, English and Arabic; proudly published the first book on AD in Arabic. More than 100 students from different schools and universities researched their end of year papers at AAL premises.

Nursing homes referral

Survey of current practices in assisted living facilities; training of staff in professionals homes.

Public Meetings

Provide information to the public at large; fighting stigma and discrimination.

Media Exposure

Participation in TV talk shows, and

Inserts of articles in newspapers and Magazines.

International participation

Alzheimer’s International meetings give us direct access to a supporting network of information and research.

Programs & Projects

Implementation of a number of programs and workshops to enhance quality of life of people with dementia.

Training of staff in Lebanese hospitals

Building capacities program & toolkit

Research: Dementia Prevalence in Lebanon –Martin Prince Dr. Kieu Phung

Raise public awareness

Reaching People…

Provided support and Guidance to more than 850 families in Lebanon

More than 50 lectures for caregivers at the Lebanese Order of physicians

More than 40 lectures to the general public in different areas of Lebanon

Meeting with more than 150 families through regular support group meetings

Conducted 5 workshops for staff in nursing homes

Distributed 2000 copies of ‘The Best Friends Approach to Alzheimer’s Care’ free of charge

Provided equipment to more than 100 families

More than 100 students from different schools and universities researched their end of year papers at AAL

Represented Lebanon in 15 International conferences

More than 25 TV interviews

Billboard Campaign

Media exposure in Newspapers and magazines.

Some Highlights The first international conference on Alzheimer's disease in the Arab

region

Encourage the establishment of Alzheimer’s disease in the Arab region.

Raise awareness on Alzheimer’s disease in the Arab Region.

USAID grant to Alzheimer's Association Lebanon

Fully furnished and equipped the office of the Association.

Allowed the purchase of special equipment to be lent to people with dementia.

Covered the printing of the Arab version of the book "The Best Friends Approach to Alzheimer’s Care".

Al Walid Bin Talal Humanitarian Foundation

Grant for enhancing the quality of care in nursing homes

Assessment and evaluation of nursing homes. Introduction of occupational therapy – “use it or lose it”.

Conduct training workshops for nursing homes staff.

Encourage the establishment of day-care services in nursing homes.

SOS Fundraising!!!

Months of brainstorming

Decided upon…

FUND RAISING GALA DINNER

Unfortunately:No Money, no mission…

3-4 months prior to the event.

Decide on the Venue

Indoors / outdoors

Capacity (number of people)

Does it offer decoration – flowers – tables display

Entertainment

Tombola

Determine an appropriate date

WAD

Not to coincide with other national activities.

September 30

Invite a patron

Planning the event

It is a well established method in Lebanon

People are strongly motivated by social visibility

An early prominent patron will therefore encourage “society” members to follow suit

List of invitees should include:

Ambassadors

Governmental officials

Name dropping / sponsors

The leaflet proved to be an excellent fundraising method

Why a Gala Dinner?

Brief Description

Venue - Casino of Lebanon Offered Entertainment (Circus Eclipse)

Distribution of Leaflets Define sponsors by categories

Showed a video of testimonials Recognition to sponsors

Showed a video produced by us for TV on WAD

Presentation of a Prize to the Patroness

Show: Prize winning Circus – China

Promotional Aids

Attractive invitation cards

Leaflet – Sponsors by Categories Platinum

Gold

Silver

Bronze

Advertisement

TV Interviews & talk shows.

Pins

Press releases Photos exposure in prominent magazines

Executive director

Assistant

Accountant

Part timers (3)

Volunteers (3)

Transport service

Board of Directors

People involved

Magazine Insert

Magazine Insert

Sponsors (20)

Platinum(2)

Gold(1)

Silver(4)

Bronze(13)

Ticket sales 450 places

Achievement

Expenses incurred

0.54

0.22

0.08

0.16

Venue

Media

Printing

Miscellaneous

Income vs. Expenses

66.66%

33.33%Total Income

Expenses

Press Releases

Thank you!

My only regret is that we may have succeeded as much by appealing to people’s vanity as to their sense of

responsibility