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Enhancing E&P Business Efficiencies:Upstream Standards. Bottom Line Results.
Energistics Annual Member Meeting Randy ClarkHouston, Texas President & CEO8 March 2007 Energistics
The Vision
• Energistics will be the global Energy Standards Resource Centre for the upstream oil and gas industry
The Mission
• Energistics will deliver to the upstream oil and gas industry the means to produce, promote, deploy and maintain common information and data standards
2006: A Look Back
• Business Development– Rebranded the company – Redesigned and launched the website – Developed a target membership Initiative – Began implementation of the Global Region plan
• Marketing– Bi-monthly ‘Community Headlines’ email – Press releases and placed articles in industry
journals – Presented, exhibited or attended conferences in
Dubai, Kuala Lumpur, Norway, UK, US and China delivering the Energistics message
2006: A Look Back
• Standards Development– WITSML– PRODML– Global Unique Well Identifier– Products, Services and Equipment Classification
• Operations– Reduced overall operating costs through personnel
reduction and HR outsourcing– Implemented new accounting system– Developed new personnel policies and financial
controls– Implemented new Performance Expectations
Framework– Established the Energistics Standards Advisory
Council
2007: Leveraging Assets to Value
• Operational Efficiency• Energistics Approach• Value Equation• Focus of Efforts
Board
Economics
ReservoirEngineering
ExplGeology
Petrophysics PetroleumEngineering
Drilling
Engineering
ProductionGeology
Production
Engineering
Facilities
Engineering
ProductionOperationsGeophysics
DrillingOperations
Completion &Workover
E&P Catalogue Standards
XML exchange standards, design guidelines, profiles
Data Management SIG
Production PRODMLSIG
Reference Data Standards
eRegulatory SIG
Global Unique Well Identification Standards
Areas of Focus
E&P Business Process Reference Model
Board
Economics
ReservoirEngineering
ExplGeology
Petrophysics PetroleumEngineering
Drilling
Engineering
ProductionGeology
Production
Engineering
Facilities
Engineering
ProductionOperationsGeophysics
DrillingOperations
Completion &Workover
Drilling WITSML SIG
2007: Key Strategies
• Value-Based Business Model• Growth• Leverage • Diversification• Value Delivery
2007: Membership
• Currently 70 Members– 36 Sustaining– 21 Contributing– 13 Associated
• Different Members = Different Motivations + Expectations + Skillsets
• Target 20 New Members– 8 Sustaining– 7 Contributing– 5 Associated
2007: Community
• Eight Regions• Localization to Standards• Identify Business Requirements• Drive Deep Deployment• 2007
– South Asia: January– North America: March– Western Europe: May
• Energy Standards Resource Centre
2007: Marketing
• Energistics website– Content– Functionality
• Speaking at and/or exhibiting at approximately eighteen trade shows
• Targeted events in each of the eight global Regions
• Continued visibility through aggressive public relations.
2007: Standards Development & Deployment
• Premier Initiatives: – WITSML: Growth and high-quality long-term
roadmap– PRODML: Market activity from Version 1.0; wider
scope of optimization capabilities• Initial Market Presence for Global Unique
Well Identifier• Major Initiatives
– Strategically driven– Full life cycle– Leveraged resources
• Compliance Certification & Testing• Standards Advisory Council
2007: Operations
• Expanded Board• Cost Optimization• Policies, Procedures• Membership Fee Structure• Sound fiscal management
Energistics
Upstream Standards. Bottom Line
Results.TM
Thank you!