Module 1

•Unit 2 – Creativity and Unit 2 – Creativity and Innovation in Innovation in Entrepreneurship Entrepreneurship

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Learning OutcomesLearning Outcomes

• At the end of the unit, student be able to:

• 1) Understand the definition of creativity and innovation.

• 2) Discuss the importance of

developing creative ideas

• 3) Understand the techniques to

develop creative ideas

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Unit 2 - Creativity and Innovation in Unit 2 - Creativity and Innovation in Entrepreneurship Entrepreneurship

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InnovationInnovation• The process by which entrepreneurs

convert opportunities into marketable ideas.

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The Role of CreativityThe Role of Creativity• Creativity is the generation of ideas that

result in the improved efficiency or effectiveness of a system.

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The Creative ProcessThe Creative Process• Phase 1: Background or Knowledge

Accumulation

• Phase 2: The Incubation Process

• Phase 3: The Idea Experience

• Phase 4: Evaluation and Implementation

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3. Ideas3. Ideas

4. Evaluation4. Evaluationandand

ImplementationImplementation

2. Incubation2. Incubation

1. Knowledge1. KnowledgeAccumulationAccumulation

The Creative Thinking ProcessThe Creative Thinking Process

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Example of Creative IdeasExample of Creative Ideas(Cover of Tun Dr. Mahathir Mohamad’s (Cover of Tun Dr. Mahathir Mohamad’s

BiographyBiography))

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Contoh Idea Kreatif

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Importance of Generating Importance of Generating Creative IdeaCreative Idea

• Creative thinking can generate business opportunity from problems, difficulties, limited resources and environment.

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Example : Tesco in South KoreaExample : Tesco in South Korea• Watch Video Clip: Tesco Homeplus Virtual

Subway Store in South Korea.

• Questions to answer:– What is the goal of Tesco?

– What ideas did Tesco propose?– What was important to ensure that the ideas were

feasible?– What benefits did Tesco enjoy after imposing the creative

ideas?

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Techniques For Generating IdeasTechniques For Generating Ideas

• Brainstorming

• Forced Analogy

• Do–it (Define problem, Open minded, Identify best solution, Transform)

• Mind mapping

• Nominal group

• Survey/Observation

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• Six Thinking Hat :Green hat – symbolic of creative thinking

Yellow hat – symbolic of constructive thinking

White hat – symbolic of objective thinking

Black hat – symbolic of critical and negative thinking

Red hat – symbolic of emotional thinking and value

Blue hat – symbolic of sky (leader)

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Techniques For Generating IdeasTechniques For Generating Ideas

• Watch Video Clip: ‘Where Good Ideas Come From’

by Steven Johnson

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Techniques For Generating IdeasTechniques For Generating Ideas

Types of InnovationTypes of Innovation

• Invention- create new product/service/process

• Extension- Expansion to existing product lines/services/processes. E.g. Samsung is extending its business to automobiles.

• Duplication- process of adding new function/features. E.g. MMS & WAP were added to handset.

• Synthesis- process of combining several ideas & items to create new product.

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GROUP ACTIVITYGROUP ACTIVITY

1. Appoint a Leader.

2. Each group think and identify 2 types business ideas for the practicum project.

3. Each Group will prepare a 5-10 minutes presentation (with powerpoint).

4. Avoid presenting the same Business Ideas with other groups.

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Thank YouThank You

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