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Dr. Kathi Bailey, TIRF President and Professor at the Monterey Institute, discusses the role English plays in the 21st century global knowledge economy at the Association of Binational Centers of Latin America, Cali, Colombia.
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English in the 21English in the 21stst Century Century
Global Knowledge Global Knowledge Economy:Economy:
The Implications of Some The Implications of Some Research FindingsResearch Findings
Kathleen M. BaileyKathleen M. BaileyJuly 29, 2010July 29, 2010
Association of Binational Centers Association of Binational Centers of Latin America, Cali, Colombiaof Latin America, Cali, Colombia
TIRFTIRF
TThe he IInternational nternational RResearch esearch FFoundationoundation
for English Language for English Language EducationEducation
Visit TIRF’s website atVisit TIRF’s website at
http://www.tirfonline.orghttp://www.tirfonline.org
TIRFTIRF
TIRF established by the TESOL Board TIRF established by the TESOL Board of Directors in June, 1998of Directors in June, 1998
TIRF recognized as a charitable TIRF recognized as a charitable foundation under US tax law in 1999foundation under US tax law in 1999
TIRF gives Doctoral Dissertation TIRF gives Doctoral Dissertation Grants (up to US $5,000)Grants (up to US $5,000)
TIRF’s Four Major TIRF’s Four Major GoalsGoals
1. To implement a research and 1. To implement a research and development program that will development program that will generate new knowledge and generate new knowledge and inform and improve the quality of inform and improve the quality of English language teaching and English language teaching and learninglearning
TIRF’s Four Major TIRF’s Four Major GoalsGoals
2. to promote the application of 2. to promote the application of research research
to practical language problems to practical language problems
3. to collect, organize, 3. to collect, organize, and disseminate and disseminate information and research information and research on the teaching and on the teaching and learning of languageslearning of languages
TIRF’s Four Major TIRF’s Four Major GoalsGoals
4. to influence the formation and 4. to influence the formation and implementation of appropriate implementation of appropriate language education policies, being language education policies, being cognizant of the complementarity cognizant of the complementarity
of English as an of English as an international language international language and indigenous languages and indigenous languages and cultures worldwide.and cultures worldwide.
TIRF’s Four Major GoalsTIRF’s Four Major Goals
ResearchResearch
Development Development
DisseminationDissemination
Activities in Three DomainsActivities in Three Domains
TIRF’s Four Major TIRF’s Four Major GoalsGoals
TIRF’s Current FocusTIRF’s Current Focus
Promoting research and best Promoting research and best practicespractices
that will improve the use of English in that will improve the use of English in
the emerging global the emerging global
knowledge economy knowledge economy
of the 21st century of the 21st century
Key Questions Key Questions InitiativeInitiative
Key Questions Initiative started in Key Questions Initiative started in 20072007
Focus chosen by the Board of Focus chosen by the Board of Trustees as a matter of international Trustees as a matter of international interest – within the language interest – within the language teaching profession and beyondteaching profession and beyond
Key Questions Key Questions InitiativeInitiative
The Impact of English and The Impact of English and Plurilingualism in Global Plurilingualism in Global CorporationsCorporations (TIRF, 2009) (TIRF, 2009)
Free downloadable PDFs of the full Free downloadable PDFs of the full paper and the executive summary paper and the executive summary are available free on TIRF’s website: are available free on TIRF’s website:
www.tirfonline.orgwww.tirfonline.org
GlobalizationGlobalization
Globalization:Globalization: “an ongoing process by “an ongoing process by which regional economies, societies, which regional economies, societies, and cultures have become integrated and cultures have become integrated through a globe-spanning network of through a globe-spanning network of communication and trade” (Wikipedia).communication and trade” (Wikipedia).
““Three out of four multinational Three out of four multinational
companies now manage networks of 20 companies now manage networks of 20 or more overseas operations” (Feely & or more overseas operations” (Feely & Harzing, 2003, p. 37)Harzing, 2003, p. 37)
GlobalizationGlobalization
Globalization unfolds in two stages:Globalization unfolds in two stages:
1.1. ““Global media and business extend Global media and business extend their reach into new domains their reach into new domains throughout the world,” andthroughout the world,” and
2.2. They are “relocalized in order to best They are “relocalized in order to best meet the economic and social meet the economic and social imperatives of functioning in imperatives of functioning in different regions of the world”different regions of the world”
(Warschauer, 2000, p. (Warschauer, 2000, p. 511)511)
Before Globalization Before Globalization
Networks of Multinational Corporations Networks of Multinational Corporations
Result of Globalization Result of Globalization
Percent of Non-Native English Percent of Non-Native English Speakers in Global 1000 Speakers in Global 1000
CompaniesCompanies
1996: 30%1996: 30%
2006: 50%2006: 50%
2011: 70%2011: 70% (Source: World Trade Organization) (Source: World Trade Organization)
After GlobalizationAfter Globalization
Networks of Multinational CorporationsNetworks of Multinational Corporations
Evolution of Global Corporations and the Global
Human Network
1960 1970 1980 1990 2000 2010 20201950
Evolution of Global Corporations and the Global
Human Network
Local LanguagesDominate. English Used
For Supply/Customer Chain
1960 1970 1980 1990 2000 2010 20201950
Regional OfficesGeographic Autonomy
Evolution of Global Corporations and the Global
Human Network
Local LanguagesDominate. English Used
For Supply/Customer Chain
1960 1970 1980 1990 2000 2010 20201950
Global IntegrationBegins
English ImportanceGrowing
. . . But Not Imperative
Regional OfficesGeographic Autonomy
Evolution of Global Corporations and the Global
Human NetworkDefining Period:
● Global Integrated Strategies● Digitally Connected
Global Human Network
Local LanguagesDominate. English Used
For Supply/Customer Chain
English ProficiencyImperative
1960 1970 1980 1990 2000 2010 20201950
Global IntegrationBegins
English ImportanceGrowing
. . . But Not Imperative
Regional OfficesGeographic Autonomy
TO
DA
Y
Tipping Point: 2005-2011 for Human
Network
Low
High
1950 1960 1970 1980 1990 2000 2010 2020
English Skills Required
Tolerance for Poor English Skills
Tipping Point: 2005-2011 for Human
Network
Low
High
1950 1960 1970 1980 1990 2000 2010 2020
English Skills Required
Tolerance for Poor English Skills
Huge English Huge English
Skills GapSkills Gap
Tipping Point: 2005-2011 for Human
Network
Low
High
1950 1960 1970 1980 1990 2000 2010 2020
English Skills Required
Tolerance for Poor English Skills
Huge English Huge English
Skills GapSkills Gap
DigitallyConnected
Tipping Point: 2005-2011 for Human
Network
Low
High
1950 1960 1970 1980 1990 2000 2010 2020
English Skills Required
Tolerance for Poor English Skills
Huge English Huge English
Skills GapSkills GapGlobalHuman
Network
DigitallyConnected
GloballyConnected
Welcome to the
Survey of Employees of Survey of Employees of Global CorporationsGlobal Corporations
91% of respondents indicate English is 91% of respondents indicate English is critical or important in their work.critical or important in their work.
Only 9% indicate their current level of Only 9% indicate their current level of English is sufficient for their job.English is sufficient for their job.
From the From the Globalization of EnglishGlobalization of English (25,000 respondents from 300 of the (25,000 respondents from 300 of the world’s leading companies, including world’s leading companies, including GE, Pfizer, P&G, Unilever, HP, Reuters, GE, Pfizer, P&G, Unilever, HP, Reuters, etc.)etc.)
What Corporations What Corporations WantWant
Global Corporations Want Solutions Global Corporations Want Solutions
That deliver consistent resultsThat deliver consistent results
That can be rapidly deployedThat can be rapidly deployed
That are measurable on a global basis That are measurable on a global basis
That are cost effectiveThat are cost effective
That are scalableThat are scalable
What Corporations What Corporations WantWant
“ “GlobalEnglish has conducted case GlobalEnglish has conducted case studies of the language challenges, studies of the language challenges, solutions, and impacts faced by its solutions, and impacts faced by its global corporate partners.... global corporate partners.... Revenue and cost impact are the Revenue and cost impact are the two main areas where English two main areas where English proficiency adversely affects the proficiency adversely affects the corporate bottom line” (TIRF, 2009, corporate bottom line” (TIRF, 2009, p. 16).p. 16).
What Corporations What Corporations WantWant
British Telecom – Latin AmericaBritish Telecom – Latin America
(Argentina, Brazil, Chile, Colombia, Mexico)(Argentina, Brazil, Chile, Colombia, Mexico)
ExampleExample: Help desk operator – client calls,: Help desk operator – client calls,
emails, and conference calls (ave. 4/week)emails, and conference calls (ave. 4/week)
Explaining a problem in English, asking forExplaining a problem in English, asking for
and giving clarification, (dis)agreeing, andand giving clarification, (dis)agreeing, and
understanding clients’ varied accentsunderstanding clients’ varied accents
What Corporations What Corporations WantWant
British Telecom – Latin AmericaBritish Telecom – Latin America
Negative Impact of English Negative Impact of English DeficienciesDeficiencies
Delays & mistakes in commercial Delays & mistakes in commercial proposalsproposals
Poor communication with clientsPoor communication with clients
Anxiety for employeesAnxiety for employees
2121stst Century Skills Century Skills
Corporations want workers with Corporations want workers with
strong academic skills, strong academic skills,
strong social, emotional, and strong social, emotional, and cognitive developmentcognitive development
professionalism, teamwork, professionalism, teamwork, communication, and critical thinking communication, and critical thinking
(Corporate Voices, (Corporate Voices, 2008). 2008).
2121stst Century Skills Century Skills
““With employees from diverse linguisticWith employees from diverse linguistic
and cultural backgrounds, strongand cultural backgrounds, strong
language skills are needed to facilitatelanguage skills are needed to facilitate
effective communication” (TIRF, 2009,effective communication” (TIRF, 2009,
p. 49)p. 49)
Two Case StudiesTwo Case Studies
Reuters Reuters
Emirates BankEmirates Bank
The Case of ReutersThe Case of Reuters
The NeedThe Need
1.1. Wanted to improve communicationsWanted to improve communications
among regional officesamong regional offices
2. Wanted to manage the negative 2. Wanted to manage the negative consequences of the complexity of consequences of the complexity of managing projects across times managing projects across times zones, cultures, and languageszones, cultures, and languages
The Case of ReutersThe Case of Reuters
Reported Business ResultsReported Business Results
1.1. Ability to produce and Ability to produce and understandunderstand
English emails: English emails: 86%86%
2.2. Ability to participate in meetings Ability to participate in meetings
in English: in English: 79%79%
The Case of ReutersThe Case of Reuters
Reported Business ResultsReported Business Results
3.3. Ability to provide assistance andAbility to provide assistance and
answer questions in English: answer questions in English: 81%81%
4.4. Ability to help other non-native Ability to help other non-native
speakers use English: speakers use English: 54%54%
The Case of Emirates The Case of Emirates BankBank
The NeedThe Need
1.1. Change from a regional Change from a regional
to a global companyto a global company
2. English abilities of employees were 2. English abilities of employees were not at a point where they would not at a point where they would easily support this transition from easily support this transition from regional to global marketsregional to global markets
The Case of Emirates The Case of Emirates BankBank
Reported Business ResultsReported Business Results
1.1. Earned the Earned the firstfirst European European Association of Quality Language Association of Quality Language Services (EAQUALS) Certification Services (EAQUALS) Certification awarded in their regionawarded in their region
2. Increased number of employees 2. Increased number of employees trained in English by over trained in English by over 300%300% through use of online learningthrough use of online learning
The Case of Emirates The Case of Emirates BankBank
Reported Business ResultsReported Business Results
3. High satisfaction and completion rates3. High satisfaction and completion rates
of English programs of English programs (85%)(85%)
4. Improved job performance after three4. Improved job performance after three
months due to improved Englishmonths due to improved English
abilities abilities
Some European Survey Some European Survey Data Data
German exportersGerman exporters: Esmann et al., : Esmann et al., 19991999
French exportersFrench exporters: Marchessou et al., : Marchessou et al., 19991999
Spanish exportersSpanish exporters: Ali et al., 1999: Ali et al., 1999
(Esmann et al, 1999, p. 79)(Esmann et al, 1999, p. 79)
Languages Used Languages Used
by 171 German Exporters by 171 German Exporters
93%
54%
32%
18%
4% 2% 2%
0%
20%
40%
60%
80%
100%
(Esmann et al, 1999, p. 79)(Esmann et al, 1999, p. 79)
Most Important LanguagesMost Important Languages
for 171 German Exportersfor 171 German Exporters
87.70%
2.90% 1.20%
0%
20%
40%
60%
80%
100%
English French Czech
Language Skills in UseLanguage Skills in Use
(Esmann et al., 1999, p. 71)(Esmann et al., 1999, p. 71)
EnglisEnglishh
FrenchFrench ItalianItalian SpanisSpanishh
Listening/Listening/
speakingspeaking87%87% 48%48% 26%26% 14%14%
ReadingReading 82%82% 45%45% 25%25% 14%14%
WritingWriting 84%84% 42%42% 24%24% 13%13%
Cultural Cultural knowledgknowledgee
17%17% 11%11% 2%2% 2%2%
Most Important SkillsMost Important Skills
English, listening/speakingEnglish, listening/speaking 30%30%English, writingEnglish, writing 19%19%English, readingEnglish, reading 16%16%French, listening/speakingFrench, listening/speaking 14%14%French, reading & writingFrench, reading & writing 8% 8%Italian, listening/speakingItalian, listening/speaking 8% 8%
(Esmann et al., 1999, p. 71)(Esmann et al., 1999, p. 71)
Traveling, 7%
Meetings, 8%
Exhibitions, 9%
Correspond-ence, 19%
Telephone, 21%
Negotiating , 27%
Socialising, 3% Other, 1%Presentations, 5%
Situations Causing Situations Causing BarriersBarriers
(Esmann et al, 1999, p. 77)(Esmann et al, 1999, p. 77)
(Marchessou et al., 1999, p. 103)(Marchessou et al., 1999, p. 103)
Languages UsedLanguages Used Importance of EachImportance of EachEnglish 83%English 83%
German 44%German 44%
Spanish 42%Spanish 42%
Italian 17%Italian 17%
Chinese, Portuguese, Dutch,Chinese, Portuguese, Dutch,
& Russian each 2%& Russian each 2%
Japanese, Arabic, & Czech Japanese, Arabic, & Czech each <1% each <1%
English 73%English 73%
German 8%German 8%
Spanish 4%Spanish 4%
Italian 1%Italian 1%
Dutch <1%Dutch <1%
Portuguese <1%Portuguese <1%
Language Use by 86 French Exporters
(Marchessou et al., 1999, p. 104)(Marchessou et al., 1999, p. 104)
LanguageLanguage L/SL/S RR WW
EnglishEnglish
SpanishSpanish
GermanGerman
ItalianItalian
PortuguesePortuguese
DutchDutch
RussianRussian
ChineseChinese
CzechCzech
ArabicArabic
78%78%
36%36%
35%35%
14%14%
2%2%
2%2%
2%2%
2%2%
0.4%0.4%
0.4%0.4%
73%73%
33%33%
36%36%
12%12%
2%2%
2%2%0.8%0.8%
0.4%0.4%
0.4%0.4%
0.4%0.4%
69%69%
28%28%
33%33%
10%10%
2%2%
2%2%
0.8%0.8%
0.4%0.4%
0.4%0.4%
0.4%0.4%
Language Skills UsedLanguage Skills Used
Languages Causing Languages Causing BarriersBarriers
49%
45%
28%
16%
7% 6% 5%
0%
10%
20%
30%
40%
50%
(n=86)(n=86)
(Marchessou et al, 1999, p. 108)(Marchessou et al, 1999, p. 108)
Situations Causing Situations Causing BarriersBarriers
(Marchessou et al., 1999, p. (Marchessou et al., 1999, p. 107)107)
Telephone, 25%
Correspond-ence, 19%
Negotiating, 17%
Exhibitions, 10%
Traveling, 10%
Presentations, 8%
Meetings, 5%
Socialising, 5%Technical
Literature, 1%
Languages in Use Languages in Use by 124 Spanish by 124 Spanish
ExportersExporters
(Ali et al., 1999, p. 83)(Ali et al., 1999, p. 83)
76.60%
57.30%
20.20% 13.70% 12.90%
0.00%
20.00%
40.00%
60.00%
80.00%
100.00%%
of
% o
f com
pan
ies
com
pan
ies
Most Important Languages Most Important Languages for 124 Spanish Exportersfor 124 Spanish Exporters
% o
f com
pan
ies
% o
f com
pan
ies
(Ali et al., 1999, p. 85)(Ali et al., 1999, p. 85)
56.50%
16.10%
3.20% 3.20%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
Engl
ish
Fren
ch
Germ
an
Portu
gues
e
Language Skills Used Language Skills Used by 124 Spanish by 124 Spanish
ExportersExportersLanguageLanguage L/SL/S RR WW
EnglishEnglish
FrenchFrench
GermanGerman
ItalianItalian
PortuguesPortuguesee
70.2%70.2%
47.6%47.6%
15.3%15.3%
11.3%11.3%
10.5%10.5%
69.4%69.4%
48.4%48.4%
13.7%13.7%
11.3%11.3%
11.3%11.3%
66.1%66.1%
43.5%43.5%
12.1%12.1%
7.3%7.3%
6.5%6.5%
(Ali et al., 1999, p. 87)(Ali et al., 1999, p. 87)
Situational Language UseSituational Language Use
(Ali et al., 1999, p. 89)(Ali et al., 1999, p. 89)
Meetings, 14.4%
Traveling, 14.1%
Negotiating, 11.9%
Exhibitions, 8.3%
Presentations, 6.8%
Socialising, 4.6%
Telephone, 19.7%
Correspondence, 20.1%
Some Implications of Some Implications of These Research FindingsThese Research Findings
For English For English
LearnersLearners
For corporationsFor corporations
For us as teachers and For us as teachers and
directors of language programsdirectors of language programs
Some Implications of Some Implications of These Research These Research
FindingsFindingsFor corporationsFor corporations
Hiring plurilingual employees Hiring plurilingual employees pays offpays off
Providing English training Providing English training
to key employees pays offto key employees pays off
Some Implications of Some Implications of These Research These Research
FindingsFindingsFor English language learnersFor English language learners
English skills are valuable English skills are valuable
in the job market in the job market
and for promotionand for promotion
Speaking and listening skills Speaking and listening skills
are especially importantare especially important
Some Implications of Some Implications of These Research These Research
Findings Findings For us as teachers and For us as teachers and
coordinatorscoordinators
Curricula for many (future) Curricula for many (future) employees should include employees should include telephone skills, negotiating, telephone skills, negotiating, correspondence, participation in correspondence, participation in meetings, & English for traveling, meetings, & English for traveling, exhibitions & presentationsexhibitions & presentations
Some Implications of Some Implications of These Research These Research
Findings Findings Lessons should include exposure to Lessons should include exposure to
many different accents and varieties many different accents and varieties of English due to the need for of English due to the need for
Communication with NSs of English Communication with NSs of English from many countries and regionsfrom many countries and regions
Communication with NNSs of Communication with NNSs of English, where English is the lingua English, where English is the lingua francafranca
Closing CommentsClosing Comments
Next Steps for TIRFNext Steps for TIRF
Continue to support researchContinue to support research
Seek major sources of funding from Seek major sources of funding from corporate and private sponsors to corporate and private sponsors to support targeted research projectssupport targeted research projects
Influence policy makers and the Influence policy makers and the public with the findings of researchpublic with the findings of research
Closing CommentsClosing Comments
TIRF is pleased to share many TIRF is pleased to share many reference lists with researchers reference lists with researchers throughout the world – including throughout the world – including one on the role of language in one on the role of language in business and industry. business and industry.
The lists are stored as Word The lists are stored as Word
documents so that they are documents so that they are
dynamic tools. dynamic tools.
Closing CommentsClosing Comments
You are also welcome to contribute You are also welcome to contribute new references to these lists, or new references to these lists, or send an entirely new reference list send an entirely new reference list to share.to share.
Please visit Please visit www.tirfonline.orgwww.tirfonline.org and and click on “Resources for click on “Resources for Researchers.”Researchers.”
Closing CommentsClosing Comments
TIRF’s initiatives are TIRF’s initiatives are supported by contributions supported by contributions fromfrom
IndividualsIndividuals
CorporationsCorporations
Funding OrganizationsFunding Organizations
Closing CommentsClosing Comments
Main Sponsoring Main Sponsoring OrganizationsOrganizations
Cambridge University PressCambridge University PressDelta SystemsDelta SystemsEducational Testing ServiceEducational Testing ServiceHeinle, Cengage LearningHeinle, Cengage LearningLaCentra-Sumerlin Foundation LaCentra-Sumerlin Foundation National GeographicNational Geographic
Closing CommentsClosing Comments
Main Sponsoring OrganizationsMain Sponsoring Organizations
Pearson EducationPearson Education
The Society for Testing English The Society for Testing English ProficiencyProficiency
The Spencer FoundationThe Spencer Foundation
TESOLTESOL
University of Cambridge ESOL ExamsUniversity of Cambridge ESOL Exams
Walt Disney Corporation Walt Disney Corporation
Closing CommentsClosing Comments
TIRF is an all-volunteer Board ofTIRF is an all-volunteer Board of trusteestrustees
Your help is neededYour help is needed
Donate online by Donate online by credit cardcredit card
Donate by check Donate by check in US dollarsin US dollars
Closing CommentsClosing Comments
Levels of SupportLevels of Support
FoundersFounders: Over $75,000: Over $75,000
BenefactorsBenefactors: $5,000 : $5,000
to $74,999to $74,999
PatronsPatrons: $1,000 to $4,999: $1,000 to $4,999
SupportersSupporters: up to $1,000: up to $1,000
Closing CommentsClosing Comments
For Further InformationFor Further Information
To learn more about TIRF, The To learn more about TIRF, The International Research Foundation International Research Foundation for English Language Education, for English Language Education, please visit our website:please visit our website:
http://www.tirfonline.orghttp://www.tirfonline.org
Many Thanks!Many Thanks!
Conference OrganizersConference Organizers
Ryan Damerow Ryan Damerow
(research and help with the (research and help with the PowerPoint) PowerPoint)
Heinle-Cengage LearningHeinle-Cengage Learning
References References
Ali, N., Vicente, M. J. G., Bragado, J. F., & Hagen, S. Ali, N., Vicente, M. J. G., Bragado, J. F., & Hagen, S. (1999). (1999). Foreign language use and the needs of Foreign language use and the needs of Spanish exporters in central Spain. In S. Hagen Spanish exporters in central Spain. In S. Hagen (Ed.), (Ed.), Business communications across borders: Business communications across borders: A study of language use and practice in A study of language use and practice in European companies European companies (pp. 83-99). London: (pp. 83-99). London: Centre for Information on Language Teaching Centre for Information on Language Teaching and Research.and Research.
CILT (The National Centre for Languages). (2006). CILT (The National Centre for Languages). (2006).
ELAN: Effects on the European economy of ELAN: Effects on the European economy of shortages of foreign language skills in shortages of foreign language skills in enterpriseenterprise. London, United Kingdom: CILT for . London, United Kingdom: CILT for the European Commission.the European Commission.
ReferencesReferences
Embleton, D., & Hagen, S. (Eds.) (1992). Embleton, D., & Hagen, S. (Eds.) (1992). Languages in international businessLanguages in international business. . London: Hodder & Stoughton. London: Hodder & Stoughton.
Esmann, N., Linter, P., & Hagen, S. (1999). Esmann, N., Linter, P., & Hagen, S. (1999). The language and cultural needs of The language and cultural needs of German exporters in Swabia and German exporters in Swabia and Augsburg. In S. Hagen (Ed.), Augsburg. In S. Hagen (Ed.), Business Business communications across borders: A study communications across borders: A study of language use and practice in of language use and practice in European companies European companies (pp. 69-82). (pp. 69-82). London: Centre for Information on London: Centre for Information on Language Teaching and Research. Language Teaching and Research.
ReferencesReferences
Feely, A. J., & Harzing, A. W. (2003). Feely, A. J., & Harzing, A. W. (2003). Language management in multinational Language management in multinational companies. companies. Cross Cultural Management: Cross Cultural Management: An International Journal, 10An International Journal, 10(2), 37-52.(2), 37-52.
Forey, G., & Nunan, D. (2002). The role of Forey, G., & Nunan, D. (2002). The role of language and culture within the language and culture within the accountancy workplace. In C. Barron, N. accountancy workplace. In C. Barron, N. Bruce, & D. Nunan (Eds.), Bruce, & D. Nunan (Eds.), Knowledge Knowledge and discourse: Towards an ecology of and discourse: Towards an ecology of language language (pp. 204-220). Harlow, (pp. 204-220). Harlow, England: Pearson. England: Pearson.
ReferencesReferences
Grin, F., & Vaillancourt, F. (1997). The Grin, F., & Vaillancourt, F. (1997). The economics of multilingualism: Overview economics of multilingualism: Overview of the literature and analytical framework. of the literature and analytical framework. Annual Review of Applied Linguistics, 7Annual Review of Applied Linguistics, 7, , 43-65.43-65.
Grosse, C. U. (2009). Change, challenge, Grosse, C. U. (2009). Change, challenge, and opportunity in business languages. and opportunity in business languages. Global Business Languages, 14Global Business Languages, 14, 17-28., 17-28.
ReferencesReferences
Hagen, S. (1999). Overview of European Hagen, S. (1999). Overview of European findings. In S. Hagen (Ed.), findings. In S. Hagen (Ed.), Business Business communications across borders: A communications across borders: A study of language use and practice in study of language use and practice in European companies European companies (pp. 1-16). (pp. 1-16). London: Centre for Information on London: Centre for Information on Language Teaching and Research.Language Teaching and Research.
ReferencesReferences
Marchessou, F., Guérineasu, I., & Marchessou, F., Guérineasu, I., & Hagen, S. (1999). The language and Hagen, S. (1999). The language and communication needs of French communication needs of French export companies in the Poitou-export companies in the Poitou-Charentes region. In S. Hagen (Ed.), Charentes region. In S. Hagen (Ed.), Business communications across Business communications across borders: A study of language use borders: A study of language use and practice in European companies and practice in European companies (pp. 101-115). London: Centre for (pp. 101-115). London: Centre for Information on Language Teaching Information on Language Teaching and Research. and Research.
ReferencesReferences
Reeves, N., & Wright, C. (1996). Reeves, N., & Wright, C. (1996). Linguistic auditingLinguistic auditing. Clevedon: . Clevedon: Multilingual Matters. Multilingual Matters.
TIRF (The International Research TIRF (The International Research Foundation for English Language Foundation for English Language Education). (2009). Education). (2009). The impact of The impact of English and plurilingualism in global English and plurilingualism in global corporationscorporations. . http://http://www.tirfonline.org/index.htmlwww.tirfonline.org/index.html. .
ReferencesReferences
Warschauer, M. (2000). The changing global Warschauer, M. (2000). The changing global economy and the future of English economy and the future of English teaching. teaching. TESOL Quarterly, 34TESOL Quarterly, 34(4), 511-535.(4), 511-535.
Please visit Please visit www.tirfonline.orgwww.tirfonline.org for a more for a more extensive reference list about language in extensive reference list about language in business and industry, as well as other business and industry, as well as other reference lists on professional reference lists on professional development and a range of research development and a range of research topics. Click on “Resources for topics. Click on “Resources for Researchers.”Researchers.”