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Sex & Gender Stereotypes Influenced by the Media Alex Levy Jake McManus Melissa Lee

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Sex & Gender Stereotypes Influenced by the Media

Alex LevyJake McManus

Melissa Lee

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Sex and gender stereotypes have existed for decades.

Sexism is prevalent in movies, TV shows, and magazines.

The media portrays sexist stereotypes in certain ways which may seem controversial to many individuals.

Background Information

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Stereotypes: A widely held but fixed and oversimplified image or idea of a particular type of person or thing: "sexual and racial stereotypes".

Sexism: Prejudice, stereotyping, or discrimination, typically against women, on the basis of sex.

Definitions

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Hurts people’s feelings Limits or interferes with personal

goals/desires Portrays a negative image Affects the way people act or dress Loss of self esteem/ emotional damage Poor body image Anxiety, depression, eating disorders

What Affects Does Sexist Stereotypes Have on Society?

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A fairly common stereotype is that women are bad drivers. Not only is this showed in films, however on comedy shows, news casts, etc…

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Another fairly common sexist stereotype is that women are always the one’s in the kitchen cooking the food, or preparing some sort of meal.

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The media seems to portray blondes to be dumb, or incompetent. This is shown in movies, such as “Legally Blonde.” They cast the blondes to be extremely dumb, and unaware of what’s going on, or confused by their surroundings.

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The above Sky Vodka advertisement which aired on television, shows the mans desire to have full control over an attractive female, depicting men as “filthy jerks” simply just looking to get laid.

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This advertisement also aired on national television in late 2005. This depicts that girls are inferior to men. In the ad above, it shows two women trying to pick up the man, which they clearly can’t. Here, the man is in control. In the ad it says, “Success is very demanding…Success is good fun.” This shows that the ultimate goal of a man is to have beautiful girls around him and enjoy expensive drinks with them. This could also portray sex… Half naked girls, alcohol, and a drunk man on a boat in a tropical island.

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Dolce & Gabbana’s ad was pulled in Madrid, Spain and Paris, France because it portrayed a man holding a girl down by the wrists while a group of men around them stood and watched. Dolce & Gabbana’s campaigns were branded as “illegal and humiliating to women” by Spain’s Labour and Social Affairs Ministry. They were later involved in a law suit due to this sexist ad.

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Goodyear polyglass tire commercial

This advertisement is about goodyear polyglass tires. In the ad, it depicts that women are bad drivers. In the beginning It says “Its more than mileage when your wife needs to drive alone.” Then it shows the women driving somewhere and almost as if she seems to be lost or bad with directions. It ends with saying “Polyglass means more than mileage.” This means that Poleyglass can insure safety. Its essentially saying women get into accidents more than men and polyglass tires can protect them.

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Sexist axe commercial

This commercial is sexist because it shows that women only want a guy who smells nice. And that all a guy wants is half naked women running to and surrounding him.