Presenting 4Voice and visuals

I do not object to people looking at their watches when I am speaking' But I

strongly object *n"n ii"y start sr*at<ing them to make certain they are still going'

Lord Birkett, British iudge

t Vhen you stancl up to speak in pr'rblic' what keeps an audience interested in

what you're 'uyi"gl

i*Oi"o" oI enthusiasm? Pr:wer?oint or natural presence!'

\Vorkq'ithapaftneranclunderlinetheansn'ers'

Quiz

&Sev-r try aormfiffiaffial attent&em

Am I boring You? 5

The attention span of the average audience

member is

2 1/z seConds / 121 lz seconds I

2 1/z minutes/12'lz minutes

p ue: tfre attention span of a goldfish is about tlvo

seconds.)

ls anYbodY listening?

ln a study carried out at UCLA' psychology professor

ho*n t unrrbian discovered that' ot the total

impression speakers make on an audience'

gB% 155% /7o/o isvisual (how we look)

55% /7% /g8olo is vocal (how we sound)

7o/o /38Yo / 55% is verbal (what we say)'

How low can You go?

Research shows that people generally prefer low

voices to high-pitched ones' ln a recent study at Wake

University, North Carolina' which actor and actress

were found to have the lowest and sexiest voices?

Bruce Vilillis/ Mel Gibson / Michael Douglas/

Sean Connery

Gwyneth Paltrow / Michelle Pfeiffer

Nicole Kidman / Julia Roberts

See what I mean?

The human brain Processes imdges

4,000 / 40,000 / 400,000 times faster than text and a

presenter who uses visuals in theii'talk will improve

audience recall on average by 10070 l2OO% / 400%'

Not just a PrettY face?

nn"rnn *".t people would deny it' we often iudge

*n"rri. much by their appearance as by their

ufilff. onrv one of tl-p following statistics is false'

Which one is it?

" O rrru", conducted by London Guildhall

University claims unattractive Britons earn

f3,000 less than better-looking colleagues'

b A UK reporl found that both male and female

sales personnel earn at least 50% higher

commission if they're good-looking'

c A study in America has shown that convicted

criminals are twice as likely to avoid a iail

sentence if theY are attractive'

d Since 1900 the US presidency has been won by

- ]he taller (and usually better-looking) candidate in

nearly 90% of the elections'

J." ot colour makes visuals 25% / 85% l85O%

more memorable,

Check YOur anss'ers

2A 4 Voice and Visuals

implicationsi'

on page 130. If these statistics ale trLle, what are the