ENGL 392A 1

IntroductionEnglish 392A Presentation:

Document: Nystrom Tissue/ towel holderEasy 3 Step Installation

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Document

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AudienceDo-it-yourselfer.

Easy 3 Step Installation.

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AudienceDo-it-yourselfer.

“Easy 3 Step Instalation.” Gestalt Principal of Proximity.

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AudiencePeople with some experience / knowledge.

Aware of the process / use of tools.

Drill Hole Insert Anchor Mount Face & Secure

ENGL 392A 6

PurposeTo give instruction.

User invoked document. Boxes / circles signal most important information.

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PurposeTo give instruction.

User invoked document. Boxes / circles signal most important information. Gestalts Principal of Common Space (Horn 75-76).

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PurposeTo calm and reassure.

Background colour and Typeface. Background Blue: cool colour, takes anxiety out of project.

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PurposeTo calm and reassure.

Background colour and Typeface. Background Blue: cool colour, takes anxiety out of project.

Good contrast to the boxes – white ground, black figure.

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PurposeTo calm and reassure.

Background colour and Typeface. Background Blue: cool colour, takes anxiety out of project.

Good contrast to the boxes – white ground, black figure.

Serif font: familiar, human touch.

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PurposeTo calm and reassure.

Background colour and Typeface. Background Blue: cool colour, takes anxiety out of project.

Good contrast to the boxes – white ground, black figure.

Serif font: familiar, human touch.Should it be a Sanserif face?Should it there be a more technical looking diagrams?

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Purpose Large scope of user.

For use in all major North American markets. A lot of noise having all three languages.

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ContextGenre: Reference Card.

User invoked document. User scans document to retrieve necessary information. Document thrown away after use. Used in Bathroom during project. Used in aisle at store to determine if project is feasible.

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Guttenberg Model

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Needs Improving

One of the most important pieces of

information pushed off to

the side.

Lots of open space.

Roughly 40/60Maybe even less

Spelling error.

Nothing at optimal

focal point.

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What Grid?

Text off centre of

document.

No symmetry or real balance.

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Good to Go

Colour: serves a purpose

Hand drawn graphics

give do-it-yourself

feel.

Template is easy to cut out of the

document for use.

Good use of colour.

Good landmark