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INTRODUCTION AND CONCEPT

EXECUTIVE SUMMARY

Our company 3DV (3 Dimensional Vision) is based at Kuala Lumpur, Malaysia; it was setup up in year

1990 by Mrs. Natasha Fox. We are into manufacturing and research & development (R & D) of visual

systems. The company consists of around 300 employees at this particular moment (March, 2010), the

key members of the company are the CEO (Mrs. Natasha), CIO (Ms. Leila), CFO (Mr. Mpelwa) and CTO

(Mr. Arjun). In the first year of operations company reached $ 1,000,000 sales. Over next few years

the margin of profit rose consistently. Currently our sales are over $10,000,000 all over the world.

The Board of Directors (Natasha, Arjun, Mpelwa and Leila) of the company has decided that the team

should come up with a novel product concept which can be worked upon and launched in the market

in a years time so, as to have greater profit margins in the coming years.

So after doing the research the team has come up with a one of its kind product concept known as

VGen Induced which is 3D virtual reality physical presence device working on induced current and

solar energy. It is an electronic entertainment device aimed or targeted for the age group between 16-

70 years but its main target market would be that between 16-35 years. As this age group is more into

electronic entertainment and futuristic technology. As its a sophisticated device so cant be targeted

for age group below 16 years. This device can also be successfully implemented into medical,

educational, scientific and defense use too.

Organization (Company) Hierarchy

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Abbreviations

CEO - Chief Executive Officer

CFO - Chief Financial Officer

CIO - Chief Information Officer

CTO - Chief Technical Officer

Q & A Manager Quality Assurance Manager

PR - Public Relations

HR - Human Resources

OTR - Off- the- Record

Inv Rel. - Investment Relations

SW - Selected Works

SER - Services

The company uses functional organization structure with the main head being the CEO with CIO, CFO

and CTO reporting directly to him/her. The CIO heads the information sector, the CFO heads the

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financial sector and the CTO heads the technical sector. All of them work together to obtain the

common target or goals set in the board meetings. Each department has its own target to achieve, but

the final target (decided in board meetings) is one which can be achieved by co-operations between

all the various departments. This time the final target is to come up with the novel product concept

which can be launched in market in a years time.

OBJECTIVES

All men seek one goal: success or happiness. The only way to achieve true success is to express

yourself completely in service to society. First, have a definite, clear, practical ideal-a goal, an

objective. Second, have the necessary means to achieve

Aristotle

Here are the objectives set by the company:

1. Customer loyalty:

We earn customer respect and loyalty by consistently providing the highest quality and value.

So that they put their trust in our company and never feel cheated upon.

2. Profit:

We achieve sufficient profit of finance growth, create value for our shareholders.

3. Growth:

We recognize and seize opportunities for growth that builds upon our strengths and

competencies.

4. Global citizenship:

We fulfill our responsibility to society by being an economic, intellectual and social asset to

each country and community where we do business.

5. Commitment to employees:

We demonstrate our commitment to employees by promoting and rewarding based on

performance and by creating a work environment that reflects our values.

6. Leadership capability:

We develop leaders at all levels that achieve business results, exemplify our values and lead

us to grow and win.

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7. Market leadership:

We lead in the marketplace by developing and delivering useful and innovative products,

services and solutions.

8. Ecological:

We create products which are environment friendly at local and global levels.

9. Product design:

We design products which are creative and innovative, original ideas. To increase their life and

reduce the potential waste.

10.R & D:

We develop new and original technologies which help to attain above objectives.

SURVEY

Before starting to work on creating a visual entertainment product we held a survey, so as to know

what people actually want, we wanted to have some basic idea. So here are survey questions:

SURVEY DATA SHEET

3DV, a Kuala Lumpur based company, is into research and development and manufacturing of visual systems.

The company is in the midst of developing a new product and would like to know the customer needs first

therefore is carrying out a survey.

Please kindly fill out the questionnaire below. Your cooperation is highly appreciated:

Name: .............................................................................................

Address: ..

Occupation: ..

Please tick ()the option which applies to you:

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1. What is your gender?

Male Female

2. Which age group do you belong to?

16 20yrs 21 35yrs 36 45yrs 46 55yrs 50yrs and above

3. Do you like electronic gadgets?

No Yes A little Obsessed

4. Where would you use your gadget for entertainment?

Indoor Outdoor Both

5. How would you like your gadget to be?

Flashy Simple Aggressive Cute

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Vintage

6. Which features would you want in your electronic gadget?

..

..

..

7. How often do you get time for personal entertainment?

Seldom Moderate A lot Never All the time

8. What form of personal entertainment do you prefer?

Reading novels Watching movies Playing video games Listening to music Indulging in anything educational

9. Which of the following type of vision gadget would you like to see in the future?

Night vision 3D vision 3D virtual reality vision X-Ray vision Magnification vision

10. How long a product life would you desire for your product to have?

2yrs

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4yrs 6yrs 8yrs

11. What is the maximum price you can afford for a gadget?

$4000 $3800 $3500 $3000

ANALYSIS OF VOICE OF CUSTOMER

The voice of the customer is the term used to describe the stated and unstated customer needs or

requirements. The voice of the customer can be captured in a variety of ways: direct discussion or

interviews, surveys, focus groups, customer specifications, observation, warranty data, field reports,

etc.

In this particular research we used surveys to capture the voice of customers by handing out

questionnaires to 100 people in different locations like the train station, colleges, food courts, sports

club etc.

Below are the results we got from the survey:

1. What is your gender?

a. Male

b. Female

a

65%

b

35%

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2. Which age group do you belong to?

a. 16 20yrs

b. 21 35yrs

c. 36 45yrs

d. 46 55yrs

e. 55yrs