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Engelsk mal: Startside
How to export to Norway
Håvard Figenschou Raaen
Kiev – 9 October 2012
Quick facts about Norway• Area: 384 802 km2
• Population: 5 million
• Languages: Norwegian and Sami
• Capital city: Oslo
• GDP: 349 bill. EURO (2011)
• GDP per capita: 70 400 EURO (2011)
• Currency: Norwegian Krone (NOK)• 1 EUR = 7,4 NOK• 1 UAH = 0,71 NOK
Norway in international trade
• 0,07 % of world population
• Share in world total exports and imports (2010)
• 0,9 % of merchandise export (no. 31)
• 0,5 % of merchandise import (no. 36)
• 1 % of services exports (no. 24) • 1,2 % of services imports (no. 24)
• 73 % of GDP consists of trade
• Total value of imports: 90 billion Euro
• Total value of exports: 130 billion Euro
Energy Maritime
Marine Tourism
Environmental technology
Norway’s imports from the World (mill. EURO)
HS Product label Value in 2010 % of total import
84 Boilers, machinery; nuclear reactors, etc 7491 15
87 Vehicles other than railway, tramway 4788 10
85 Electrical, electronic equipment 4063 8
27 Mineral fuels, oils, distillation products, etc 2392 5
89 Ships, boats and other floating structures 2270 5
73 Articles of iron or steel 2221 5
94 Furniture, lighting, signs, prefabricated buildings 1580 3
39 Plastics and articles thereof 1351 3
75 Nickel and articles thereof 1159 2
90 Optical, photo, technical, medical apparatus 996 2
Source: International Trade Centre
Main import countries to Norway in 2011 (mill. Euro)
Household Consumption in Norway
Expenditure per household per year, by commodity and service group. 2007-2009. %
Housing, water, electricity, gas and other fuels 31,2
Transport 16,3
Recreation and culture 12,5
Food and non-alcoholic beverages 11,8
Miscellaneous goods and services 6,3
Furnishings, household equipment and routine maintenance of the house 5,9
Clothing and footwear 5,3
Restaurants and hotels 3,4
Alcoholic beverages and tobacco 2,6
Health 2,5
Communication 1,9
Education 0,2
Source: Statistics Norway, Forbruksundersøkelsen 2007-2009
Ukraine – Norway Business Relations
• Strong increase in trade of goods
• Norwegian exports: 181 mill. Euro• Seafood (84 %)
• Norwegian imports: 119 mill. Euro
• Inorganic chemicals (50 %)
• Norway Ukrainian Chamber of Commerce• Established in 2008
• Business cooperation within telecommunications, ICT and shipbuilding.
Exports of goods from Ukraine to Norway (mill. Euro)
Ukraine’s exports to Norway (mill. Euro)
HS Description Value in 2009 Value in 2010 Value in 2011 %
Total exports 122 115 119 100
28 Inorganic Chemicals 13 23 60 50
89 Ships, Boats and floating structures 66 52 13 11
23 Food Industry Residues, animal feed 15 12 12 10
95 Toys, games and sports equipment 6 8 8 7
61 Apparel articels and accessories, knit 4 5 5 4
94 Furniture, bedding, lamps 1 2 4 3
62 Apparel articels and accessories, not knit 3 3 4 3
72 Iron and Steel 1 1 4 3
The Norwegian Market – Export Opportunities
• Groceries
• Fruit and vegetables
• Organic food
• Wine and Spirits
• Tourism
• Textiles and clothing
• Footwear
General grocery store sector• Market value: 15,4 bill. EURO excl. VAT (2009)
• 4 chains control the market
Fruits and vegetables
• Total value of imports: 700 mill. Euro (2012)
• High share of F&V consumption are imports: • 98 % of fruits • 50 % of vegetables• 67 % of berries• 29 % of potatoes
• Main importers:- Bama- ICA Norge- Coop
Consumption trend 2002 – 2011
Main importing countries of F&V (mill. NOK)
Source: The Norwegian Fruit and Vegetables Marketing Board, 2012
Organic Food • Market value of 158 mill. Euro (2011)
• 10 % increase from 2010
• 1 % market share in 2011 • Political ambition: Market share of 15 % in 2020
• Global level: Consumption of organic food has tripled in the last ten years
The Norwegian Wine and Spirits Monopoly
• Vinmonopolet has the exclusive right to retail wine, spirits and strong beer in Norway. (Similar system in Sweden, Iceland and Finland)
• 239 shops with more than 10 000 different products
• The products are purchased from importers holding the required licence and who have signed a purchase agreement with Vinmonopolet
• Approx. 270 new products are purchased per year.
• New products are launched every second month.
• For information about importers:
• The Association of Norwegian Wine & Spirit Suppliers.• Website: www.vbf.no
Wine
Wine consumption (1000 litres)
Source: Statistics Norway
Tourism • Norwegian expenditure on holidays abroad: 7 bill. Euro (2010)
• New direct flight between Oslo and Kiev (Norwegian.no)
Textiles - main importing countries
Total value of imports: 1,9 bill. Euro (2010)
Main clothing retailersMarket value: 3,5 bill Euro excl. VAT (2008)
Sports equipment retail chains
Market value: 1,2 bill. Euro excl. VAT (2008)
FootwearMarket value: 400 mill. euro excl. VAT (2009)
Companies Annual turnover (mill. NOK) Number of shops
2009 2008 2009 2008
Eurosko 1480 1441 233 239
Skoringen 703 702 116 120
Garant * 420 412 84 82
Økonomisko 331 312 86 83
Nilson Group ** 278 255 41 40
Bianco Footwear 235 220 60 57
Dna 233 217 51 52
SUM 3 680 3 559 671 673
Footwear market 4 295 4 252 970 970
* Estimated annual sales** Nilson Group consists of the chains Din Sko, Skopunkten og Nilson
Source: Kvarud Analyse
How to access the Norwegian market
• Market research
• Market access strategy
• Importer requirements
• Standards and safety
• Business Culture
Importer requirements
• Quality
• Health safety
• Traceability
• Reliability: Adherence to contracts and deadlines
• Corporate social responsibility / Ethical Trade
• Price
Standards and safety
Corporate Social Responsibility (CSR)• Report to the national assembly in 2009:
• The Norwegian Government’s position is that CSR involves companies integrating social and environmental concerns into their day-to-day operations, as well as in their dealings with stakeholders.
• CSR means what companies do on a voluntary basis beyond complying with existing legislation and rules in the country in which they are operating.
• Companies should promote positive social development through value creation and responsible business conduct, and by taking the local community and other stakeholders into consideration.
• For more information: See Report No. 10 (2008-2009) to the Storting – Corporate Social Responsibility in a global economy:• http://www.regjeringen.no/en/dep/ud/dok/regpubl/stmeld/2008-2009/
report-no-10-2008-2009-to-the-storting.html?id=565907
Business culture
• Rules before relations
• The business contract is considered irrevocable
• Flat business hierarchy
• Punctuality
• Open and straightforward negotiations of terms
• Not common for business partners to exchange gifts
• See more in the report ”Exporting to Scandinavia” available here: http://www.virke.no/dav/63a3a73a57.pdf
Useful information for Ukrainian exporters
• Where can I find information about Norwegian exporters, products and suppliers?• The Norwegian Trade Portal: http://www.nortrade.com/
• How do I find out about trade fairs and exhibitions in Norway?• Norway Trade Fairs: http://www.messe.no/en/
• Where can I obtain information on how to establish a business in Norway?• Altinn: http://www.altinn.no/en
• How do I obtain information on Norwegian companies?• The Brønnøysund Register Centre: http://www.brreg.no/english/
• Available market reports:• How to export to Scandinavia: http://www.virke.no/dav/63a3a73a57.pdf• Organic food: http://www.virke.no/dav/7912a92b93.pdf• Interior decoration: http://www.virke.no/dav/0c721e08c5.pdf• Fresh fruit and vegetables: http://www.virke.no/dav/29e5631bee.pdf
Virke – The Enterprise Federation of Norway
• Virke is the principal enterprise organisation in Norway within the trade and service industry
• In trade, Virke covers all sectors and sales activities, i.e. retailers, wholesalers, agents and importers within all sectors.
• 15 500 member companies with more than 200 000 employees
• Most Norwegian imports are dealt with by member companies of Virke
• Virke - Department of International Trade Cooperation (DITC)
• Established according to an agreement between Virke and NORAD (Norwegian Agency for Development Cooperation)
• DITC provides: Market information, capacity building, advice on market access, company matchmaking
• Website: www.virke.no
Websites with more information
1. Virke – The Enterprise Federation of Norway:Website: http://www.virke.no
2. Virke - Department of International Trade Cooperation:Website: http://www.virke.no 3. Norwegian Directorate of Customs and ExciseWebsite: http://www.toll.no/ 4. Norwegian Ministry of Trade and IndustryWebsite: www.nhd.no
6. Oslo Chamber of CommerceWebsite: www.chamber.no
5. International Trade Centre (ITC)Website: http://www.intracen.org/ITC is the joint agency of the WTO and the UN working to help developing and transition
countries achieve sustainable development through exports.
7. Centre for the Promotion of Imports from Developing Countries (CBI)Website: http://www.cbi.eu/The CBI is a Dutch Government Agency providing services such as market information,export coaching and a European company database.
