ENGAGING THE PUBLIC & PRIVATE SECTORS IN BNC PROJECTS

BY: JOELLEN SIMPSON, BNC CALI CLARA L. LOPEZ, BNC MANIZALES

Cali, July 27, 2010

Valle Bilingüe: Public-private sector collaboration

• Primary Goal: improve the English language ability of public school teachers

• Secondary Goal: improve the English of public school children

• Cámara de Comercio Colombo Americana and its affiliated companies together with the BNC

Valle Bilingüe: Public-private sector collaboration

• Sponsorship from 6 private industries, Editorial Norma

• Sponsorship from US Government through Embassy grant

• Sponsorship from local city government through service contracts

• Sponsorship from Colombian national government through service contracts

International Blues Festival

• Sponsorship from US Government and Colombian Government through grants

• Sponsorship from private industry (paper for posters, invitations, etc.)

• Sponsorship from service industry (hotels, restaurants,stores, magazines, etc.)

• Collaboration from other cultural institutions

Manizales Bilingüe: Public-private initiative

Main Objectives: • Public school students

inclusion & equal opportunities (12 schools)

• Fosters high quality in English teaching

• Competitiveness for future generations

• Seeks for further higher education for public scholars

• Cultural exchange

Manizales Bilingüe: Strategic Alliance

The Mayor of Manizales provide:

• Funding for teachers training and teaching resources

• Educational policies to guarantee sustainibility

Five main universities and the BNC working together provide:

• Academic collaboration • Summary of sinergies• Research projects• Cost-sharing

International University Jazz Season& Jazz Camps

• Funding from the U.S. Embassy, the local government

• Collaboration from U.S. prestigious music schools and universities

• Sponsored by Universities in the three cities

• Collaboration from other cultural institutions

• Social impact

Project to create school of Jazz at the U. of Caldas in Manizales

Matching the BNC programs with the Community needs

• Get involved in local government development planning

• Talk to local authorities to have a clear understanding of their vision and objectives.

• See where their vision and goals match with BNC’s mission

• Present initiatives. Go for funding!

Cooperating with partners to build trust and credibility

• Get involved and participate in your partners’ programs

• Identify strengths and synergies to make the most out of them

• Open your spaces and resources for partners’ programs

• Cost-share partners’ programs from time to time too

Go beyond!

• The public sector needs us to help them accomplish their goals

• Think “community”. Demonstrate authentic interest in local development plans

• Let your partners “shine” … they’ll be happy to join your programs

• Leadership is the key to success.

The money is out there, Go for it!

• Local government (plans, funds, social outreach)

• Universities: (spaces, resources, funds)

• Other cultural centers: (spaces, facilities, expertise, contacts)

• Chamber of Commerce, private industry and other associations: (funding of social responsibility programs)

Workshop discussion questions

1. How can BNCs get involved in public development plans to get participation and funding?

2. How can BNCs build credibility and trust to attract sponsors from other private institutions?

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Go for it!

jsimpson@colomboamericano.edu.coclara.lopez@colombomanizales.com