Engaging the

MILLENIAL GENERATION

in Fundraising

Presented By :

MATT ROMKEY

DIVERSE

43% non-white

AGE

1980 - 2000

CAREER

22% with college degree 25 – 32 unemployed

SIZE

30% of population,

80 million people

SOCIAL

Woman avg. marriage 27, men 29

1

2

3

4

ENTITLED

LAZY

SELF-ABSORBED

SPOILED

APATHETIC

NARCASSISTIC

SELF-AWARE

PURPOSE

MULTI-TASKERS

CROWD SOURCE

INSTANT GRATIFICATION

NEED TO KNOW WHY

GIVING

Age 20 – 35 gave to a charity in 2014.

87 %

MILLENNIALS

WANT TO MAKE

THE WORLD A

BETTER PLACE

VOLUNTEER

Prefer to volunteer when you put their skills to use.

76 %

TECH-SAVEY

Donate when and how it’s convenient.

62 %

5

6

7

MILLENNIAL IMPACT AT UF HEALTH

$2,434,315

$188,234

University

of Central

Florida

Florida

Atlantic

University

University

of Florida

Florida

State

University

$1,435,120

$1,001,678

$150,000

$300,000

$450,000

$600,000

$750,000

$900,000

$1,050,000

$1,200,000

$1,350,000

$1,500,000

$1,650,000

$1,800,000

$1,950,000

$2,100,000

$2,250,000

$2,400,000

$0

$2,550,000

$5,059,347

FY16 TOTAL

SINCE 1995

$23,604,831

MILLENNIAL IMPACT AT UF HEALTH

$58,365

Avg. Growth

1995 - 2007

$462,033

$0

$300,000

$600,000

$900,000

$1,200,000

$1,500,000

$1,800,000

$2,100,000

$2,400,000

$2,700,000

$3,000,000

$3,300,000

$3,600,000

$3,900,000

$4,200,000

$4,500,000

$4,800,000

95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

University

of FloridaFlorida

State

University

University

of Central

Florida

Total Annual

Funds Raised

Avg. Growth

2008 - 2016

1GIVE THEM

OWNERSHIP

GIVE THEM A TITLE

Emerging Leaders (200)

Managers (4)

Capitan's (361)

Delegates (90)

Overalls (19)

Fundraisers (7,000)

Alumni (200)

2

UTILIZE THEIR NETWORKS

Millennials are the future

CEO’s and leaders of our

country. Now is the time to

engage them and their

networks.

FRIENDS

MILLENNIAL

CO-WORKERS

BABY

BOOMER

NEIGHBORPEER

FAMILY

3

SOCIAL

FUEL THEIR SOCIAL NEEDS

PEER

ENGAGEMENTCAUSE

CONNECTION

52% gave to

organizations because of

peer endorsement

TOOLS TO ACTIVE NETWORK

4

Encourage fundraising

freedom

Connect them to your

cause8

COMMUNICATE

THROUGH THEIR

CHANNELS5

of Millennials will share or like content related to their favorite charities75% 9

SHARE THEIR IMPACT

GIVE THEM PURPOSE

87% of millennials

donated money last

year

OFFER INCENTIVES

43% of millennials said

competition drives their

giving

WHO DID THEY HELP?

Causes not organizations,

people not institutions

HOW DID THEY HELP?

TOMS Model

6

10

11

INSPIRE THEM7

Be authentic. Be simple. Be engaged. Be experiential.

UTILIZE THEIR TALENTS

GRAPHIC DESIGNVIDEO PRODUCTIONSOCIAL MEDIA

8

CREATIVITY WEB DESIGN AMBASSADORS

15

RECOGNIZE THEM9

of millennials prefer to be rewarded or recognized at least every month, if not more frequently.

41% 12

RECAP9 WAYS TO ENGAGE MILLENNAIS IN FUNDRAISING

3 UTILIZE THEIR TALENTS

2 GIVE THEM A TITLE

1 GIVE OWNERSHIP

4

5

8

7

6

9

UTILIZE THEIR NETWORKS

RECOGNIZE THEM

INSPIRE THEM

SHARE THEIR IMPACT

COMMUNICATE THROUGH

THEIR CHANNELS

FUEL THEIR SOCIAL NEEDS

QUESTIONS?

1. Source: U.S. Census (ID: PEPALL6N) 2. Source: U.S. Census (ID: PEPALL6N) 3. PewResearchCenter: The Rising Cost of Not Going to College4. Source: Current Population Survey (U.S. Census Bureau) 5. 2014 Millennial Impact Report by Consultant Achieve6. 2015 Millennial Impact Report by Consultant Achieve7. 2015 Millennial Impact Report by Consultant Achieve8. Cause, Influence & The Workplace, The Millennial Impact Report Retrospective: Five Years of Trends by Consultant Achieve9. Cause, Influence & The Workplace, The Millennial Impact Report Retrospective: Five Years of Trends by Consultant Achieve 10. 2015 Millennial Impact Report by Consultant Achieve11. 2014 Millennial Impact Report by Consultant Achieve12. 2013 PwC’s NextGen: A global generational study

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