Intended Message(What is the messages surface meaning? What does
it say it wants it aud
Product/Image(What product, service or image is being
portrayed?)
Context(How does the media product fit in with surrounding
media?)
Extended Message(What inferences are contained in the message?
What are its implied
Wordsrds are used in the message?)
Audience(Who is its intended audience and how do you know
this?)
Engaging in Reading/Viewing Resource: Reading Between the
Lines
Based on Think Literacy: Media, Grades 7 10. Queens Printer for
Ontario, 2005. 10.
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Hook (An element in a media product designed to capture the
audiences attention):
xpected (What information surprises you? How does its use of
form surprise you?)o Connections (How does this media product
relate to your own experiences? How doesthis product relate to
other media products you have read or viewed?):
ketch (Create a sketch of an image that came to mind when you
read or viewed the media product):
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Engaging in Reading/Viewing Resource: Diagnostic Checklist
Instructions: Once you have completed the Engaging in
Reading/Viewing Resource you will usethe checklist below to review
your final product. A peer and the teacher will also use the
Diagnostic Checklist to assist you in developing your analysis
skills. Please provide the media product youused and your completed
Engaging in Reading/Viewing Resource to your peer reviewer and
thenupload each of these items to your teacher. To indicate that
the required elements have beencompleted and that the analysis is
accurate and insightful please place a checkmark in the right-hand
column using the following key: S = Student
P = Peer Editor T = Teacher
Your Name: _________________________ Peer Editors Name:
________________________
Ad Analysis Elements S P T1. All text boxes completed2.
Assignments directions followed3. Key message(s) accurately
identified4. Understanding of directly stated information
demonstrated5. Connections made between the media product and
students own life and experiences6. Connections made between chosen
media product and similar ones7. Demonstrated an understanding of
information provided through inferences8. Relationship between
media products design and its audience understood9. Understanding
demonstrated of chosen media product and context (surrounding
media)10. Identified the elements contained in their chosen media
product accurately11. Understanding of how elements were combined
for meaning and effect12. Hook accurately identified13. Potential
influence of media product understood14. Overall analysis was
accurate, mature and of sufficient depth15. Evidence of creative
thinking skills shown16. Spelling and grammar errors did not impair
understanding
