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Engaging Employees in HR Decision-Support Tools – Web Site Techniques
Serwar AhmedPacific Business Group on Health
Consumer Engagement ForumFebruary 27, 2008
© Pacific Business Group on Health, 2008 2
Engaging employees in health benefits decision support online*
PBGH Member Practices
Navigation to & from decision support
Organization of tools & informationLearn: education content
Consider trade-offs: decision support engagement
Do: choice transactions
* Please see slide notes below
© Pacific Business Group on Health, 2008 3
Navigation to decision support tools using PBGH Plan Chooser
Example 1 – through Open Enrollment Site
Decision support tools organized in “toolkit menu”
© Pacific Business Group on Health, 2008 4
Navigation to decision support tools using PBGH Plan Chooser
Example 2 – Through “MyBENEFITS” Portal
© Pacific Business Group on Health, 2008 5
Chooser proximity to benefits home page
How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop? (Answer = 3)
© Pacific Business Group on Health, 2008 6
Chooser proximity to open enrollment site
6 of 8 employers had a chooser link somewhere on the Open Enrollment page. In many cases other decision support tools occupied the same real
estate on the pages.
© Pacific Business Group on Health, 2008 7
Benefits page: ways to organize and promote decision support tools Estimate Your Life Insurance Needs Medical Plan Chooser Tool Compare Your Dental Options
© Pacific Business Group on Health, 2008 8
Organizing placement of decision support tools
3 candidate locations for placing a link to the decision support tools on the benefits page
In a toolbar/ sidebar of main page
In the main content area of page
© Pacific Business Group on Health, 2008 9
Organizing placement of decision support tools
In the navigation bar at the top of the main page
© Pacific Business Group on Health, 2008 10
Promotion text to attract user to open the decision support tool Options to prompt user to open/investigate the decision
support tool How does the promotion of the tool add value to the user? How does it factor in a decision to open the tool?
A brief and short description or phrase
A detailed description – tell user value to them
© Pacific Business Group on Health, 2008 11
Promotion text to attract user to open the decision support tool
No description (only the title of the link)
Link is placed on a toolbar/ sidebar
© Pacific Business Group on Health, 2008 12
Moving from decision support to choice transactions: The “Do” phase
How many clicks/pages does it take to get from the link to the Chooser to the link/page to enroll in a plan?
ENROLLENROLL
* 0 indicates the enrollment link and Chooser link was on the same page
ENROLLENROLL
© Pacific Business Group on Health, 2008 13
Moving from decision support to choice transactions: The “Do” phase
Examples of guiding the individual from decision support to completing transactions
© Pacific Business Group on Health, 2008 14
Wrapping it up
PBGH members considered different approaches in presenting decision support tools on their websites
Fundamental premise is to:EducateAllow employee to compare, make trade-offsGuide them to execute