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Engaging Donors Early: How Alumni Can Support Students
to Increase Future Engagement
Adam Cebulski and Jennifer Saab
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Presenters
Adam Cebulski Jennifer SaabSenior Director, Office of Research Marketing Communications Manager
and Strategic Initiatives at OrgSync at iModules
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Building Affinity Early
Student Involvement
EngagedAlumni
SupportingStudents
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Why Engagement is Important
Engaged students gain more from college
Engagement contributes to retention
Engagement increases student success
Engagement prepares students for the real world
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Challenges of Engaging Students
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How OrgSync Data May Help
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Student Lifecycle
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Recruitment/Admissions
Utilize engaged alumni at college fairs in their area
Use alumni ambassadors to interview applicants and provide insight into
college experience
Host send-off parties for students who have
decided to attend
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Prospective and New Students
McCormick School of Engineering at Northwestern University we would bring
alumni in from both industry and academia during prospective student
weekends and during orientation events.
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Student Alumni Groups
Alumni Sharing Knowledge Program a career-based group for professional development of students
The mission is to facilitate interaction between students and alumni, and to enhance the student experience by providing opportunities that strengthen their lifelong loyalty
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Alumni Supporting Students
University of Illinois Student Affairs Annual Fund
University of Missouri Student Affairs
Advancement Board
Cal Poly - San Luis ObispoStudent Affairs Giving
Page
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Alumni Supporting Students
University of Connecticut’sHuskyDrive Ignite
Purdue University’s “Scrap that Selfie”
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Career Services - Mentoring
SPRINGFALL
Improve job placement rates
Increase student retention
Provide hands-on experience and
networking opportunities
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Career Services - Mentoring
One-on-one Online only Event driven First year
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Mentoring – Personal Development
Alumni helping students navigate the personal and professional challenges for
people of color.
Alumni fostering an inclusive environment for
LGBT students as they navigate the challenges of coming out personally and
professionally
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Career Services - Exploration
University of Nebraska at Omaha’s Career Connect Program:
1. Partner with local companies with skilled alumni and current students
2. Encourage placement in local business to build alumni community
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Connecting in the Classroom
• More schools are offering free classes for alumni both to support lifelong
learning and encourage interaction between alumni and students
• Alumni can share a wider and sometimes personal perspective to recent
historical events
• Colgate University offers “fusion” courses which are in-person for Colgate
students and online for alumni
• Lafayette College offers free, one-week courses to alumni where they
have shared assignments with students
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Communications Strategies
Consider letting students “choose their own adventure” when it comes to their own money.
Scholarship Fund Specific Populations Capital Improvements
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Graduation as Transition
GOLD programs for students include:
1. Student Alumni Networking Nights2. Dinner with alumni and the president3. Mentorship programs
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The ROI of Student Philanthropy
• Student philanthropy can indicate future alumni engagement and donor retention
• Survey data indicates increased outlay on student philanthropy has a positive effect on amounts raised and giving participation rates
• Student participation rate based on institutional support:
2.8% 10.9%
Schools that spend less than 50 cents per enrollee
Schools that spend more than 50 cents per enrollee
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Transitioning OrgSync Data
• By applying this OrgSync data in Encompass, alumni offices
can better segment and target their communications to
continue to engage your student leaders. This leads to a
better experience for them after graduation
• OrgSync data points that should be beneficial: degree
earned, athletic participation, student government, Greek
affiliation, and student philanthropy involvement
913.888.0772 | imodules.com+ 913.888.0772 | imodules.com
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