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FACEBOOK MARKETING PROGRAM
Program Objective
This one-day program/workshop will address all your major queries related to marketing via Facebook. The workshop will
equip you with tips and best practices, which will enable you to activate your Facebook Marketing efforts on the right path.
Whether you are new to use Facebook for marketing or have been using it for your brand for a while, this workshop will
empower you to make improvements.
Key Take Away
1. How Facebook can help you achieve your marketing objectives?
2. How to engage your target audience on Facebook consistently?
3. How to build an effective content strategy for Facebook?
4. What to do with your current fan base on Facebook?
5. How to use Facebook Apps for marketing?
6. How to reduce cost-per fan?
7. How to advertise on Facebook ?
8. How to decode the Facebook Analytics & Insights?
Session 1: Introduction to Facebook Marketing
1. Facebook: Social Network or Platform
2. Social Media Basics and Paradigms
3. Facebook: Milestones and Stats
4. Everything Starts with Your Facebook Page (Create and Configure Your Facebook Page)
5. The new Facebook Page elements and tools
Session 2: Beyond Likes: Solve the Engagement Puzzle
6. Edge Rank and Graph Rank
7. How to create effective content strategy?
8. Story telling on Facebook How to engage consumers consistently? How to differentiate your content on Facebook compared to your competitor?
http://campus.afaqs.com/testimonials/http://campus.afaqs.com/testimonials/http://campus.afaqs.com/participants/http://campus.afaqs.com/participants/http://campus.afaqs.com/trainers/http://campus.afaqs.com/trainers/http://campus.afaqs.com/upcoming-programs/http://campus.afaqs.com/upcoming-programs/http://campus.afaqs.com/http://campus.afaqs.com/http://campus.afaqs.com/http://campus.afaqs.com/http://campus.afaqs.com/http://campus.afaqs.com/programs-details/7-Facebook-Marketing-Programhttp://www.twitter.com/afaqscampushttp://www.facebook.com/pages/afaqscampuscom/199758523447592http://campus.afaqs.com/http://campus.afaqs.com/programs-details/7-Facebook-Marketing-Programhttp://www.twitter.com/afaqscampushttp://www.facebook.com/pages/afaqscampuscom/199758523447592http://campus.afaqs.com/http://campus.afaqs.com/programs-details/7-Facebook-Marketing-Programhttp://www.twitter.com/afaqscampushttp://www.facebook.com/pages/afaqscampuscom/199758523447592http://campus.afaqs.com/http://campus.afaqs.com/programs-details/7-Facebook-Marketing-Programhttp://www.twitter.com/afaqscampushttp://www.facebook.com/pages/afaqscampuscom/199758523447592http://campus.afaqs.com/http://campus.afaqs.com/http://campus.afaqs.com/upcoming-programs/http://campus.afaqs.com/trainers/http://campus.afaqs.com/participants/http://campus.afaqs.com/testimonials/8/2/2019 Engaging Docu
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9. How can brands increase presence on Newsfeed?
10. Integrating other social media properties/platforms with Facebook
TEA/COFFEE BREAK
Session 3: Facebook Apps
11. How can brands use custom Open Graph to drive traffic and engagement
12. Three mediums of awareness and virality on Facebook
13. How can brands have the permanent place in the users FB Timeline
14. What role FB apps can play in marketing? How to build apps on FB (brief)? Type of apps one can create.
15. Importance of custom landing page on Facebook. How can I create custom landing page on Facebook
16. How to integrate Facebook on Brand's website/micro-site?
LUNCH
Session 4: Paid advertising on Facebook
17. Create your first optimized and tested Facebook Ad
18. Targeting possibilities via Facebook Ads
19. Marketing your Facebook Page.
20. Using Facebook ads to drive traffic to your website vs using Facebook ads to recruit fans and drive engagement. Which
one to opt for?
TEA/COFFEE BREAK
Session 5: ROI, Facebook Analytics & Insights
21. How to measure and what to measure on Facebook. How effective is your Facebook Marketing strategy?
22. What are the measurement parameters on Facebook?
23. What is net promoter score and how to calculate it?
Session 6: Assignment
Class Size: 30 seats
NOTE: Please bring your laptop/tablet. We will provide Wifi facility (complimentary).
SCHEDULE
Mumbai , 28 April, 2012
9am to 6pm @ LeSutra Hotel, Khar (W), Mumbai
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Trainer
Preetham Venkky
KRDS
Fee : Rs 6300*
* ( Special pricing for groups )Register
New Delhi, 19 May, 2012
9am to 6pm @ New Delhi
Trainers
Shubho Sengupta
Digital Marketing Consultant
Preetham Venkky KRDS
Fee : Rs 6300*
* ( Special pricing for groups )Register
Bangalore, 16 June, 2012
9am to 6pm @ Bangalore
Trainer
Preetham Venkky
KRDS
Fee : Rs 6300*
* ( Special pricing for groups )Register
CONTACT DETAILS
http://campus.afaqs.com/expert-trainers/9-Preetham-Venkkyhttp://campus.afaqs.com/expert-trainers/9-Preetham-Venkkyhttp://void%280%29/http://void%280%29/http://campus.afaqs.com/register.html?id=7-Facebook-Marketing-Program&vId=12http://campus.afaqs.com/register.html?id=7-Facebook-Marketing-Program&vId=12http://campus.afaqs.com/register.html?id=7-Facebook-Marketing-Program&vId=12http://campus.afaqs.com/expert-trainers/3-Shubho-Senguptahttp://campus.afaqs.com/expert-trainers/3-Shubho-Senguptahttp://campus.afaqs.com/expert-trainers/9-Preetham-Venkkyhttp://campus.afaqs.com/expert-trainers/9-Preetham-Venkkyhttp://void%280%29/http://void%280%29/http://campus.afaqs.com/register.html?id=7-Facebook-Marketing-Program&vId=13http://campus.afaqs.com/register.html?id=7-Facebook-Marketing-Program&vId=13http://campus.afaqs.com/register.html?id=7-Facebook-Marketing-Program&vId=13http://campus.afaqs.com/expert-trainers/9-Preetham-Venkkyhttp://campus.afaqs.com/expert-trainers/9-Preetham-Venkkyhttp://void%280%29/http://void%280%29/http://campus.afaqs.com/register.html?id=7-Facebook-Marketing-Program&vId=14http://campus.afaqs.com/register.html?id=7-Facebook-Marketing-Program&vId=14http://campus.afaqs.com/register.html?id=7-Facebook-Marketing-Program&vId=14http://campus.afaqs.com/expert-trainers/9-Preetham-Venkkyhttp://campus.afaqs.com/expert-trainers/9-Preetham-Venkkyhttp://campus.afaqs.com/expert-trainers/3-Shubho-Senguptahttp://campus.afaqs.com/expert-trainers/9-Preetham-Venkkyhttp://campus.afaqs.com/expert-trainers/9-Preetham-Venkkyhttp://campus.afaqs.com/expert-trainers/9-Preetham-Venkkyhttp://campus.afaqs.com/expert-trainers/3-Shubho-Senguptahttp://campus.afaqs.com/expert-trainers/9-Preetham-Venkkyhttp://campus.afaqs.com/expert-trainers/9-Preetham-Venkkyhttp://campus.afaqs.com/expert-trainers/9-Preetham-Venkkyhttp://campus.afaqs.com/expert-trainers/3-Shubho-Senguptahttp://campus.afaqs.com/expert-trainers/9-Preetham-Venkkyhttp://campus.afaqs.com/expert-trainers/9-Preetham-Venkkyhttp://campus.afaqs.com/expert-trainers/9-Preetham-Venkkyhttp://campus.afaqs.com/expert-trainers/3-Shubho-Senguptahttp://campus.afaqs.com/expert-trainers/9-Preetham-Venkkyhttp://campus.afaqs.com/register.html?id=7-Facebook-Marketing-Program&vId=14http://void%280%29/http://campus.afaqs.com/expert-trainers/9-Preetham-Venkkyhttp://campus.afaqs.com/register.html?id=7-Facebook-Marketing-Program&vId=13http://void%280%29/http://campus.afaqs.com/expert-trainers/9-Preetham-Venkkyhttp://campus.afaqs.com/expert-trainers/3-Shubho-Senguptahttp://campus.afaqs.com/register.html?id=7-Facebook-Marketing-Program&vId=12http://void%280%29/http://campus.afaqs.com/expert-trainers/9-Preetham-Venkky8/2/2019 Engaging Docu
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[email protected] : 9958583401
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