Upload
jack-logan
View
213
Download
0
Tags:
Embed Size (px)
Citation preview
Engaging Customers in Social Media
Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi / Engaging Customers in Social Media/ 03.Apr.2015
Agenda
Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi
• Why Social Media?• Current Situation on Social Media• Benefits• How to Engage Customers with
Social, Media – Key Success Factors• Example: Facebook• Example: Youtube• Conclusion• Sources
Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi
Why People Use Social Media?
Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi
• Social Interaction• Information seeking• Passing time• Relaxation• Expression of Opinions• Things to Talk About• Sharing Information
Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi
Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi
Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi
Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi
Benefits
Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi
Benefits
Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi
• Offer Services and knowledge• Valuable Customer Feedback• Geo-Targeting• Key information of competitors• Faster sharing of informations
Ways to Engage Customers
Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi
- Use Social Media Buttons - Write Unique Content - Headlines Matter - Know Your Platform - Be Visual - Tips & Advice - Run Some Contests - Respond to comments - Ask Questions
02.04.15Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi
Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi
What is Facebook?
Social networking website connecting people across the street, country and world
Focuses on building and relating social relations among people who share common interests, activities and experiences
Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi
Who uses Facebook?
Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi
At the moment
Worldwide, there are over 1.39 billion monthly active Facebook users (MAUs) which is a 13 percent increase year over year
5 new profiles are created every second.
Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi
FACEBOOK Fan Pages
Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi
30 million businesses now have a Facebook Fan Page. ( 19 million on mobile )
399 million Facebook users only use Facebook on mobile each month
Businesses are paying 122% more per ad unit on Facebook
829 million people use Facebook on a daily basis
Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi
Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi
Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi
Ways to Engage Your Fans on Facebook
Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi
Attract Readers’ Attention to a Point in Your Article
Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi
Visuals Rock!
Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi
Express With Emoticons
Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi
Join the Conversation On the Go
Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi
Note When Your Fans Are Online
Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi
Youtube
Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi
Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi
Youtube
Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi
1.) Create your own videos for promotion Content must be compelling & engaging
Steps:Mapping out your video marketing strategy.Making videos worth watching.Creating content worth sharing.Customizing your YouTube channel.Exploring YouTube advertising.Optimizing video for YouTube.Engaging the YouTube community.Trusting, but verifying, YouTube Analytics.Studying YouTube success stories.
Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi
Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi
Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi
Youtube
Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi
Engaging with other channels
Track down videos about your product review
Contact Vloggers for reviews
Problem: Criticism
Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi
Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi
Success Story
Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi
Michelle Phan
Active since 2006
7 mio. subscribers
355 uploaded videos
Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi
Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi
Key Success Factors
Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi
viewers connect with you more if you are authentic and honest
engage with the viewers
listen to them
not one way communication, but Two-way
Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi
Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi
Sourceshttps://zephoria.com/social-media/top-15-valuable-facebook-statistics/
http://www.imanetwork.org/2012conference/ppt/Exact_Target_Joel_Book_Marketing_to_the_Power_of.pdf
http://www.socialmediaexaminer.com/26-facebook-fan-engagement-tips/
http://www.adweek.com/socialtimes/engage-customers-on-youtube/29453
http://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/
http://blog.hootsuite.com/social-media-for-business/
02.04.15
Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi