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ENGAGING AND DIVERSIFYING AUDIENCES IN THE RI ARTS/CULTURE SECTOR A suggested logic model for Daniel Kertzner August 17, 2011 Peggy Chang

Engaging and Diversifying Audiences in the RI Arts/Culture Sector

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Engaging and Diversifying Audiences in the RI Arts/Culture Sector. A suggested logic model for Daniel Kertzner August 17, 2011 Peggy Chang. Issue/Problem. - PowerPoint PPT Presentation

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Page 1: Engaging and Diversifying Audiences in the RI Arts/Culture Sector

ENGAGING AND DIVERSIFYING AUDIENCES IN THE RI ARTS/CULTURE SECTORA suggested logic model for Daniel KertznerAugust 17, 2011Peggy Chang

Page 2: Engaging and Diversifying Audiences in the RI Arts/Culture Sector

Issue/Problem Arts/culture attendance in

traditional, “mainstream” venues has decreased, locally and nationally (NEA’s 2008 Beyond Attendance report).

Smaller, culturally-specific arts/culture nonprofits are especially vulnerable in this volatile economy.

Page 3: Engaging and Diversifying Audiences in the RI Arts/Culture Sector

Issue/Problem Arts & culture suffers from the public

perception that our programs/events/services are nice but not vital (Arts Ripple Effect).

Also suffers from the perception that these experiences are primarily for the social elite and not for us all (José Abreu speaking about El Sistema).

Page 4: Engaging and Diversifying Audiences in the RI Arts/Culture Sector

Issue/Problem Audiences in mainstream venues don’t

match current national demographics (Demographic Information and the Future of Museums, Irvine Foundation’s new arts strategy, NEA 2008 report referenced earlier)

Youth aren’t getting arts in the public school curriculum and very little exposure outside of popular culture, e.g., TV, internet, radio (see “Building Youth Participation” by Betty Farrell in Entering Cultural Communities: Diversity and Change in the Nonprofit Arts)

Page 5: Engaging and Diversifying Audiences in the RI Arts/Culture Sector

NEA Report’s Policy Questions

With limited resources, what should be the priorities?

How do we understand the public value generated from different types of arts participation?

How do we understand the relationship between the instrumental benefits of arts participation, such as community building, and the intrinsic benefits stemming from support for individual creative and artistic expression and engagement?”

Page 6: Engaging and Diversifying Audiences in the RI Arts/Culture Sector

RIF Goal & Desired OutcomeStimulate a sector-wide commitment to audience development, and state-wide support for greater access to quality arts/culture experiences for all Rhode Islanders.

Page 7: Engaging and Diversifying Audiences in the RI Arts/Culture Sector

Assumptions / Beliefs / Context

Demographics are changing at the national and local level—attracting diverse audiences is not only the right thing to do, it’s a matter of survival (Demographic Information and the Future of Museums).

Page 8: Engaging and Diversifying Audiences in the RI Arts/Culture Sector

Assumptions / Beliefs / Context

Nationally, arts creation/personal practice is significant for people of all ages (Beyond Attendance referenced earlier & Philadelphia’s Cultural Engagement Index).

Technology is playing a role in engaging more people in arts creation/curation/interpretation.

Page 9: Engaging and Diversifying Audiences in the RI Arts/Culture Sector

Assumptions / Beliefs / Context

Rhode Island / Providence has several vibrant after-school programs (CMW, NUA, AS220, RISD, teaching artists).

Studies show that parents value arts experiences for their children (Wallace Foundation’s Engaging Audiences report).

Page 10: Engaging and Diversifying Audiences in the RI Arts/Culture Sector

Strategies / Inputs / Available Resources / Planning

Name and define indicators for arts/culture engagement.

Gather existing data on local arts participation and research on benefits of arts/culture participation & education.

Identify and meet with strategic partners—RIF education sector, RISCA, RICH, schools/school department, other regional foundations, potential national and individual donors.

Page 11: Engaging and Diversifying Audiences in the RI Arts/Culture Sector

Areas of Focus / Activities / Products & Services

1. Establish the learning community for the sector about audience development/engagement (workshops, list of resources/online communities, EAP; like Engage 2020 Leadership Program).

2. Support development and implementation of shared data management systems for RIF & arts/culture nonprofits.

Page 12: Engaging and Diversifying Audiences in the RI Arts/Culture Sector

Areas of Focus / Activities / Products & Services3. Offer grants focused on developing & implementing audience

engagement strategies: Innovative uses of technology (e.g., Brooklyn Museum, Chicago

Sinfonietta cell phone performance , San Francisco Symphony Kids site)

Arts/culture in public/non-traditional spaces (e.g., FirstWorks/NEA grant for Providence, Trey McIntyre Project)

Culturally-specific audience engagement efforts and programs in mainstream organizations (e.g., Monterey Bay Aquarium & all case studies in Demographic Information and the Future of Museums referenced earlier)

Family programs—free days (Walker Arts Center), kid-friendly programs (Art Sparks at the Speed Museum)

Viewing rehearsals / audience participation in process of arts creation Arts creation (Yerba Buena Center for the Arts’s The Big Ideas &

YBCA: YOU)

Page 13: Engaging and Diversifying Audiences in the RI Arts/Culture Sector

Areas of Focus / Activities / Products & Services

4. Support activities to stimulate youth arts participation: Convene stakeholders/create think tank about arts

education to better understand our assets and collective priorities in this area.

Offer grants for nonprofit-public school partnerships (e.g., PLAY @ the Gamm)

Offer grants for programs targeting teens (e.g., Seattle Arts Museum, Whitney, Interchange; see Entering Cultural Communities: Diversity and Challenge in the Nonprofit Arts, Chp. 5 “Building Youth Participation”)

Page 14: Engaging and Diversifying Audiences in the RI Arts/Culture Sector

Areas of Focus/Activities/Products & Services

5. Grants for public service / civic engagement programs: http://swearercenter.brown.edu/programs/a

rts The Mobile Unit at the Public

Page 15: Engaging and Diversifying Audiences in the RI Arts/Culture Sector

Outputs/Results: size & scope of products/services

Local, sector-wide knowledge of the nationwide trends and conversation amongst Artistic/Executive Directors and others (learning community)

More capacity for nonprofits to chart progress/self-report (data collection)

Page 16: Engaging and Diversifying Audiences in the RI Arts/Culture Sector

Outputs/Results: size & scope of products/services

More sector-wide capacity to attract and engage diverse audiences in meaningful ways

More np capacity to use technology/social media that encourages audience reflection and audience-artist dialogue

Uptick in np event attendance in three-year period

Page 17: Engaging and Diversifying Audiences in the RI Arts/Culture Sector

Outputs/Results: size & scope of products/services

More np capacity to integrate arts/culture with youth learning (arts education & civic engagement)

More youth have access to quality arts/culture in wider world (arts education)

New mutually-beneficial partnerships between nps, public schools, city/state, etc.

Page 18: Engaging and Diversifying Audiences in the RI Arts/Culture Sector

ST outcomes/public attitudes From the sector: We can do this, we should do

this; we’re committed to audience development and ensuring access for all RIers for the long term

Nonprofit programming more appealing to broader audiences (evidenced by surveys and interviews)—attention paid to diversity, interactivity & relevance

Widely-held belief that arts/culture is vital to our well-being, and that we should advocate for its support (evidenced by commentaries, blog posts)

Page 19: Engaging and Diversifying Audiences in the RI Arts/Culture Sector

LT outcomes / community-wide or systemic change Mainstream and culturally-specific organizations

attract and engage new audiences that are reflective of RI demographically

RI youth regardless of socio-economic background have access to quality art/culture experiences that are frequent and significant to them—through their school curriculum, or via after-school programs

Schools have sustained their capacity to offer arts/culture educational experiences via np partnerships

Page 20: Engaging and Diversifying Audiences in the RI Arts/Culture Sector

LT outcomes / community-wide or systemic change

Majority of the public supports the arts/culture via frequent participation and donations

Greater %age of public funding goes toward the arts

Page 21: Engaging and Diversifying Audiences in the RI Arts/Culture Sector

What are the engagement indicators?

Ticket sales/visits/membership—numbers, demographic information

Frequency and salience of experience for audience member / visitor; reporting of experience as a meaningful opportunity (intrinsic impact indicators)

Page 22: Engaging and Diversifying Audiences in the RI Arts/Culture Sector

What are the engagement indicators?

Ongoing dialogue between artists and audience, amongst audience members—via web? (see “Community” on Brooklyn Museum site; also YBCA: YOU)

Arts creation—via web? (see “Kids” on Whitney Museum site; also SF Symphony)

Page 23: Engaging and Diversifying Audiences in the RI Arts/Culture Sector

Measurement Tools In-venue surveys, online surveys,

interviews Monterey Bay Aquarium (see emailed

survey) Intrinsic Impact.org

OK A+ schools (surveys & interviews)—important to partner with university school of education or public policy?

Page 24: Engaging and Diversifying Audiences in the RI Arts/Culture Sector

Concrete, Sector-Wide Benchmarks Double audience participation by 2022

(like Engage 2020). Audiences reflect demographics of RI

(like Irvine Foundation strategy, Chicago).

Measure of increased exposure to arts/culture for youth (like Boston Public Schools Arts Expansion Initiative, Chicago Teaching Artists Report).

Page 25: Engaging and Diversifying Audiences in the RI Arts/Culture Sector

Intermediary Steps Determine scope & scale of effort for

RI or collective Create framework/brand; align grant

making Identify good, local examples of

audience engagement Establish research/assessment

methodology to track progress and attract additional funding

Establish communications strategy (like Irvine)

Coordinate arts education efforts with RIF education sector priorities