Engagement Made Simple:Communicating Using Technology and Social Media

Wh

at

to

ex

pec

t?

Wh

o a

re w

e?

FUNDING:

LOCAL Technical assistance:

STATE-Wide Support:

0

0CoIIN-SBHS

Wh

at

do

we d

o?

www.NHStudentWellness.org/interactive

Wh

y a

re w

e h

ere?

What are Engagement,

Communications, and Marketing?

Why are they important?

How do we do it?

Wh

at

is E

ng

ag

em

en

t?

Wh

at

is C

om

mu

nic

at

ion

s?

Wh

at

is M

ark

et

ing

?

Wh

y a

re t

hey

im

po

rta

nt

?

Let

’s d

o it

!

Creat

ing

a P

la

n Exploration

Implementation

Evaluation

• Review External & Internal factors

• Conduct a S.W.O.T.

• Identify target audience(s)

• Define objectives and goals

• Draft key messages

• Select Strategies & Vehicles (UDL)

• Review Objectives & Goals

• Begin Planning!

Sa

mple P

la

n

Exploration

Implementation

Evaluation

• External: NH is at the center of the opioid crisis.

• Internal: Relationship with the Commissioner and participation on the Gov. Commission.

• Audience: Partner Orgs

• Goal: Increase knowledge

• Message: Work together, leverage resources!

• Vehicles: Social media, Eblasts, Conference, handouts

• Review: Email lists, post engagement, relationships

• Plan: Trauma Informed Schools, SAHE Funding, SOC Regional Hubs

Un

iversa

l D

esig

n f

or L

ea

rn

ing

So

cia

l M

ed

iaUse it to:

• Connect

• Promote school events

• Post articles, news items,

and announcements

• Fundraising.

Considerations:

• What already exists?

• Page vs. Group

• Open vs. Closed

Use it to:

• Connect with elected

officials, media, others

• Promote school events

• Post announcements

• Search

Considerations:

• Open forum

• 160 Characters

• Hashtags (#)

So

cia

l M

ed

iaUse it to:

• Find employees

• Promote PD/TA

• Connect with Business

Considerations:

• Rates of Use

• Tone and Focus

Use it to:

• Share student videos

• Athletics

Considerations:

• Needed technology

So

cia

l M

ed

iaUse it to:

• Share images

• Increase awareness

• Create a brand

Considerations:

• Rates of Use

• Do you have photos?

Use it to:

• Share inspiration and ideas

• Support classroom

learning

Considerations:

• Links

• Rates of Use

So

cia

l M

ed

ia

Tec

hn

olo

gy

Use it to:

• Share and organize

information

• Facilitate communication

between staff and

community

Considerations:

• Expertise

• What to put on the site?

• How to organize?

• Platform: Weebly, Google,

GoDaddy, etc.

Use it to:

• Share information

• Promote events

• Fundraising

Considerations:

• Expertise

• What to share?

• How to organize?

• Platform: Mail Chimp,

Constant Contact, etc.

Tec

hn

olo

gy

Use it to:

• Manage projects

• Collect and collate

information

• Conduct surveys and

registration

Considerations:

• Cost

• Needed training

Use it to:

• Conduct surveys and

registration

Considerations:

• Needed training

Tec

hn

olo

gy

Use it to:

• Culture and climate

• Share classroom/school

moments

• Instant private messaging

• Student voice

Considerations:

• Access to technology

• Needed training

• Change in teaching style

• Useful through grade 8

Use it to:

• Share classroom/school

moments

• Instant private messaging

Considerations:

• Access to technology

• Needed training

• Useful for high school

• App or texts

Tec

hn

olo

gy

Use it to:

• Behavior management

• Communicate with parents

• Student portfolios

• Share classroom moments

Considerations:

• Access to technology

• Needed training

• Change in teaching style

Use it to:

• Share classroom/school

announcements

• Volunteer sign-ups

• Event calendar and

reminders

Considerations:

• Access to technology

• Needed training

• Text heavy

• App or web

Co

nn

ec

t

www.NHStudentWellness.org