Engage- The New Capwiz, and What Your Chapter Needs to Do
Michael Dowling Director, ALA International Relations Office and
Chapter Relations Office
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Current ALA/Chapter Capwiz Affiliate Program - Shared online
advocacy network for state and federal grassroots advocacy -Action
alerts disseminate message targeting specific elected officials,
issues or legislation -Allows advocates to contact elected
officials easily - State Chapters/DC (46) have their own state
website to educate stakeholders, empower them to take action, and
influence the legislative process (Maine, Mississippi, New
Hampshire, Vermont) -Supported by ALA (50K per year) since 2007
Empowers national & state organizations with automatic sharing
of: Alerts User / Activist Lists Reporting
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Capwiz Messages Have Helped save/retain state funding for
libraries in FL, NJ, NY, PA . Helped save Georgia Archives from
being closed to the public due to funding reductions Helped defeat
Louisiana State Elementary Education Board effort to could have
eliminate school libraries/media centers in grades K-8 and diminish
the number of professional librarians serving in grades 9-12.
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Over 137,000 Advocacy Email Messages Through State Library
Associations in last 4 years
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Capwiz to Engage
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Why Engage? Educate your audience with user-generated and
premium content filtered to your issues; Engage your audience with
integrated social tools (greater than those of Capwiz); and Micro
target and mobilize your members to advocate when, where, and how
you want.
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Time Line for Migration June 2014 ALA migrates from Capwiz to
Engage http://cqrcengage.com/ala/home;
http://cqrcengage.com/ala/home Chapter Relations Office (CRO)
notifies Chapters about migration to Engage July 2014 September CRO
assists Chapters with their migration to Engage; Chapters send CRO
names of their Engage administrators End of October 2014 All
Chapters will have migrated from Capwiz to Engage
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ALAs New Engage Site
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ALA Site (below fold)
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ALA Page Template
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Steps to Migrate from Capwiz to Engage Step 1. Chapters send
CRO the name(s) of their Engage administrator(s). Send the name(s)
of your associations administrator(s) in a note to Don Wood at
[email protected]; include in the subject line the word
[email protected] Don will compile a list of administrators for
our Engage representative. Step 2. Chapters and Engage
administrators: Decide what Capwiz data, if any, Chapters want to
migrate Decide how your site will look like and what Public Face
you want to present to your members
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Three Engage Templates Engagement ThemeAssociation
ThemeAdvocacy Theme
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Links to Advocacy Theme (incl. ALA)
http://cqrcengage.com/ala/home http://cqrcengage.com/fdra/
http://cqrcengage.com/apapolicy/ http://cqrcengage.com/flfb/
