INSIDE THIS ISSUE

The FDA issues final

regulations on Graphic

Warning Labels

PAGE 1

John Keightley,

Vice President of

Development shares

thoughts on leadership

PAGE 2

Revisiting the 2011

Youth Advocates of the Year

Awards Gala

PAGE 2

Kick Butts Day 2011 a

national success!

PAGE 3

Tobacco-Free Kids welcomes

Susan Liss as Executive

Director

PAGE 3

Thank you to our 2011 Gala

Sponsors

PAGE 4

We have all seen the warnings

tucked away on the side of ciga-

rette packaging. Unchanged for

the past 25 years, the Surgeon

General’s warning has become

more a part of the box than

anything else. Everyone knows it

is there. Everyone knows what it

says. But no one seems to care.

This is all about to change.

Under the 2009 Family Smoking

Prevention and Tobacco Control

Act, a law that is the result of

more than a decade’s worth of

diligence and perserverance

by the Campaign for Tobacco-

Free Kids and its partners, the

tobacco industry’s control over

advertising and packaging has

dramatically decreased. Simple

textual notes slipped onto the

package will no longer cut it.

Starting in September 2012, the

new cigarette health warnings

will appear on the top 50 percent

of both the front and rear panels

of each cigarette package and in

the upper portion of each ciga-

rette advertisement, occupying

at least 20 percent of the area of

the advertisement.

These images depict realistically

the damaging effects smoking

has on the body. From the man

with the smoking hole in his

neck to the decayed lung, these

warnings should cause any

smoker to reconsider their habit.

The United States is not the first

to require these graphic warn-

ings. In fact, we will be joining an

already strong list of 43 coun-

tries, most of which have seen

their smoking populations drop

dramatically. “This is the most

important change in cigarette

health warnings in the history of

the United States,” said Matthew

L. Myers, president of the Cam-

paign for Tobacco-Free Kids.

If current trends continue, to-

bacco use will claim one billion

lives in the 21st century. With

stakes as high as this, these

pictures are truly worth a billion

lives. Learn more at

www.tobaccofreekids.org.

A PICTURE IS WORTH A THOUSAND WORDSFDA issues final regulations on Graphic Warning Labels

CAMPAIGN FOR TOBACCO-FREE KIDS | 1400 EYE STREET NW, SUITE 1200, WASHINGTON, DC 20005 | WWW.TOBACCOFREEKIDS.ORG

ENGAGEWINN ING SMART. SAV ING L IVES .

A Publication by The Campaign for

Tobacco-Free Kids

www.tobaccofreekids.org

Edition 1, Issue 2 July, 2011

BILLION LIVES

LEAD.

Webster defines leadership as going before or with to show the way; to influence or cause; and to go first or be in advance. The Campaign for Tobacco-Free Kids embodies that definition. We lead. We lead through teamwork, by what we produce, and by our reputation. And our victories are the ultimate proof that effective leadership is the key to success. But what makes us-what defines us-is our people. People like you.

Leadership begins with you.

Please continue your leadership and demonstrate your commitment to our work through giving. Every cent of your donation to Tobacco-Free Kids is an investment in leadership and a statement that the fight is far from won. By supporting us, you are investing in the leading organization solely dedicated to fighting the devastation caused by tobacco use. With your continued leadership, we can allow our children to grow up in a tobacco-free world.

Donate today by logging on to www.tobaccofreekids.org/donate.

Thank you,

John Keightley

Vice President, Development

VP’S CORNER

Abigail (Abby) Michaelsen, Newport Beach, CANational Youth Advocate of the Year

Y Street, VirginiaGroup Winner

Paige Niler, Dover, NHEast Regional Youth Advocate of the Year

Jordan Bontrager, Winter Haven, FLSouth Regional Youth Advocate of the Year

Kiley Atkins, Taylorsville, UTWest Regional Youth Advocate of the Year

Joshua Dodson, Lawton, OKCentral Regional Youth Advocate of the Year

Learn much more about the YAYAs and our Champion and International award winners at www.yayagala.org.

A NIGHT OF HOPEThe Campaign for Tobacco-Free Kids celebrates 15 years of triumph and looks hopefully to the future.

MEET THE YAYAS!

On May 18, 2011, the Campaign for

Tobacco-Free Kids celebrated 15 years

of life-saving progress against tobacco at

our annual Youth Advocates of the Year

Awards Gala. We honored the accomplish-

ments of outstanding young people and

other leaders in the fight against tobacco

use, the number one cause of preventable

death in the United States and around the

world.

The gala brought together more than 400

business, philanthropic and government

leaders to mark progress toward creat-

ing a future free of the death and disease

caused by tobacco. Our 2011 National

Youth Advocate said it best, “Each of us in

this room has stepped up and taken initia-

tive to fight for what we believe in, and we

must continue our efforts by collaborating

towards a common goal: a tobacco-free

generation.”

Since We

Began

Youth smoking rates decreased by 46%

Judy Wilkenfeld Award Winner, Yul Dorotheo with Matt Myers.

Champion Award Winner, the Honorable Kathleen Sebelius with Matt Myers and Bill Novelli.

&Adult smoking rates decreased by 17%

The Campaign for Tobacco-Free Kids has named Susan M. Liss to be its Executive Director.

Liss joins the Campaign for Tobacco-Free Kids after serving as Democracy

Program Director of the Brennan Center for Justice at New York University Law School, where she oversaw and managed the center’s program on advocacy and policy reform of democratic systems in the United States.

Before her appointment at the Brennan Center, Liss served decades in Washington as a leading public interest lawyer and advocate, and in senior government positions including special counsel to Vice President Al Gore and Chief of Staff to Tipper Gore. Liss also served in senior leadership roles in the Clinton administration’s Justice Department and she has been a key policy and legal strategist for several civil rights, civil liberties and women’s rights groups. Her experiences with public health issues include serving as Vice President for Health at the National Women’s Law Center, and her stint as Executive Director of the Pew Project on Medical Liability in Pennsylvania.

“Susan’s impressive record of leadership on so many important issues makes her an invaluable asset to our organization as we meet new challenges in the United States and internationally,” said Matthew L. Myers, president of the Campaign for Tobacco-Free Kids. “We are delighted to be working with her.”

We welcome Susan Liss to the family and we know that her experience in policy, advocacy and government will boost our fight against tobacco. Learn more about

our work at www.tobaccofreekids.org.

IN HONOR OF:

Dr. Michael CummingsSearcy, Denney, Scarola, Barnhart & Shipley, P. A.

IN MEMORY OF:

Joel SpivakMs. Ellen BabbyMrs. Eleanor Fallon BairosMs. Amy BarkleyMr. Michael BermanMr. & Mrs. Mitch & Barbara BernsteinBlue Ridge Shetland Sheepdog ClubMs. Jacqueline BoltMr. & Mrs. Robert & Janis BuckstadMr. Arch M. CampbellMs. Shelley CaplanMr. Charles CecilMs. Colleen GrotskyMr. Peter HardinMr. Carter HeadrickMr. Brian HutchinsonMrs. Lyndee KrivanekMs. Robyn LeeMs. Marley LoomisMs. Elsie M. MayMs. Ada MeloyMr. & Mrs. Roger & Joanne Olsen

Ms. Jane ReeseMs. Delba RiddickMr. Joshua RovnerMr. & Mrs. Russell & Eva SciandraMrs. Ann Decker SpivakMs. Erika SwardMr. Matthew WedenMr. Gordon T. Wells IIMr. Vince Willmore

Paul E. RohnerDr. & Mrs. Donald & Patricia BechtoldMr. & Mrs. John & Joan BeggsMr. Michael F. BuskColorado Health Partnerships, LLCDelphi Electronics and SafetyMs. Susan E. DickeyMs. Marlene G. FloydMrs. Sue FloydMrs. Sharon FurbayMr. & Ms. Charles & Pamela GoadMr. Phillip W. IsaacsMental Health America of ColoradoMr. Bruce MunkMr. & Mrs. Joseph NewtonMs. Hazel SchuckMs. Rose Stauffer

Thomas David FisherMs. Tasha CarterMr. Barry LanierMs. Sharon K. McVayMr. R. Paul MitchellMs. Marcia RuddMs. Pamela White

Wendy Lipkind BlackDr. Michael GoldbergMr. & Mrs. Jim & Alice HicksMr. & Mrs. Robert & Susan KrauseMs. Stephanie PaulMs. Jill S. PaulsonMr. Connor RausMs. Patricia RosenfieldMrs. Connie Steensma

Celestine EischenMs. Beth Schapiro

Judy WilkenfeldMs. Lynda M. GoldsteinMr. & Mrs. Jim & Claudia ThurberMs. Carol J. JenningsMr. Jonathan Wilkenfeld

TRIBUTE GIFTSThe following people have made gifts in honor or in memory of a loved one, friend, or colleague.

GIVE A TRIBUTE GIFTWhen your gift in honor or in memory is received, we send a personalized tribute to the person or family you indicated, notifying them of your thoughtful donation.

To donate in memory or honor of someone special, contact Louella Haymon at lhaymon@tobaccofreekids.org or log on to www.tobaccofreekids.org/donate.

February 15, 2011 to June 1, 2011

Four in ten non-smokers are still exposed to secondhand smoke, including more than half of children aged 3-11

Susan Liss Named Executive Director of Campaign for Tobacco-Free Kids

WE STOOD UP, SPOKE OUT, WE SEIZED CONTROL!On March 23rd, youth advocates nationwide took a stand against Big Tobacco. With over 1,000 registered events, the 16th Annual Kick Butts Day was a sweeping success. Together we issued 51 press releases, distributed 100,000 KBD brochures, and have completed many hours worth of radio interviews. Thanks to everyone involved in the planning and execution of Kick Butts Day 2011. Begun in 1996, Kick Butts Day was organized to encourage the targets of Big Tobacco – youth – to raise their voice in protest. Since then, it has expanded into a nationally recognized day of advocacy, boasting events in every state. Students nationwide led this far-reaching move-

ment, asserting their right to a healthy and smoke-free future. They showed their strength not only as the advocates of tomorrow but, more importantly, as the leaders of today. With the inspiration of Kick Butts Day, let’s continue to fight stronger than ever. Learn more about this and other important efforts across the country at www.kickbuttsday.org.

CAMPAIGN FOR TOBACCO-FREE KIDS | 1400 EYE STREET NW, SUITE 1200, WASHINGTON, DC 20005 | WWW.TOBACCOFREEKIDS.ORG

CAMPAIGN FOR TOBACCO-FREE KIDS | 1400 EYE STREET NW, SUITE 1200, WASHINGTON, DC 20005 | WWW.TOBACCOFREEKIDS.ORG

THANKS FOR STEPPING UP!The following sponsors are responsible for making the 2011 YAYA Gala a success

Diane Disney Miller

The Peter G. Peterson &Joan Ganz Cooney Fund

Barrie Fiske &Russell Planitzer

William &Fran Novelli

The Glover Park Group

Jonathan Wilkenfeld &Family

Leslie & HarrisonBains Foundation

Novartis Pharmaceuticals Corporation A+ Government Solutions American Academy of Family Physicians

Convio GYMR HSBC PR Newswire-US Public Strategies Washington, Inc. RAPP

SUNY Upstate Medical University TBWA/CHIAT/DAY

Nancy BrownChief Executive OfficerAmerican Heart AssociationDallas, TX

Barrie FiskeTobacco Control AdvocateBoston, MA

Abigail MichaelsenNational Youth Advocate of the YearNewport Beach, CA

Michael MooreMike Moore Law Firm, LLCFlowood, MS

Matthew L. MyersPresidentCampaign for Tobacco-Free KidsWashington, DC

Jonah ShacknaiChairman and Chief Executive OfficerMedicis Pharmaceutical CorporationScottsdale, AZ

William D. Novelli (Board Chair)Professor, McDonough School of BusinessGeorgetown UniversityWashington, DC

Christopher Conley (Finance Chair)Managing DirectorTricadia Municipal ManagementNew York, NY

Danny McGoldrick (Secretary)Vice President, ResearchCampaign for Tobacco-Free KidsWashington, DC

Lance ArmstrongLance Armstrong FoundationAustin, TX

Leslie E. BainsManaging DirectorCiti Private BankNew York, NY

Dileep G. Bal, M.D.District Health OfficerKauai District Health OfficeLihue, Kauai, HI

John R. Seffrin, Ph.D.Chief Executive OfficerAmerican Cancer SocietyAtlanta, GA

Todd SisitskyPartnerTPG Capital, LPSan Francisco, CA

Mark K. ShriverVice President and Managing Director of U.S. ProgramsSave the ChildrenWashington, DC

David R. Smith, M.D.PresidentSUNY Upstate Medical UniversitySyracuse, NY

CAMPAIGN FOR TOBACCO-FREE KIDS BOARD OF DIRECTORS