SPONSORSHIP PROSPECTUS | 2018

ENGAGE

ABOUT USDubai Lynx is the MENA region’s meeting place for the creative and marketing community. Sister festival to the internationally renowned Cannes Lions and attended by global influencers – it is the regional hub for inspiration, celebration and for brands and agencies to do business.

The vibrant festival is a melting pot where ideas, brands and technology collide. It is a place for those to explore what it means to be creative today, as well as to debate what it might mean tomorrow.

OUR COMMUNITY The three day festival and exclusive awards bring together key influencers from big brands, agencies and government – both regionally and globally. Our community is credible, influential, innovative and creative.

OUR FESTIVAL Three days, five stages and over 40 hours of content from leading thinkers across creative agencies and brands. Our festival is where over 2400 attendees come to be inspired, find out about the latest industry innovations and network.

Running alongside our content stages we have our young talent competitions and student awards; marketing academies, think tanks, hosted lunches and breakfast sessions, hacks, start up academy and more.

From events specifically focused at Chief Marketing Officers from big brands and agency CEOs through to talent and training initiatives - the festival offers engagement for those across every level of the community.

Countries eligible to enter are as follows: Afghanistan, Algeria, Bahrain, Comoros, Djibouti, Egypt, Ghana, Iraq, Jordan, Lebanon, Libya, Kenya, Kuwait, Mauritania, Morocco, Mozambique, Nigeria, Oman, Pakistan, Qatar, Saudi Arabia, Somalia, Sudan, Tunisia, Turkey, UAE, West Bank & Gaza, Western Sahara, Yemen.

OUR AWARDS Our prestigious black tie Dubai Lynx Awards recognise the leading creative and media campaigns in the region. Judged by global industry leaders to the same stringent criteria as Cannes Lions – the awards are the most credible and recognised in the region. Bringing together C-suite level heads of agencies and senior marketers from brands, as well as those creating the work - the awards dinner is a night of celebration and networking for the whole industry.

OUR EXHIBITION Our exhibition allows our partners to actively engage and do business with our influential delegation, as well as showcase their products and services in a creative environment. Our exhibition is well recognised as being a place for new innovations and exciting activations.

OUR NETWORKING OPPORTUNITIES With receptions every evening of the festival, the awards and the well established after party – networking opportunities abound. From more formal one-on-one match making through to post festival drinks – networking is central to the festival.

A PLACE TO BE INSPIRED A HUB OF CREATIVITY

AN OPPORTUNITY TO EXPAND YOUR NETWORK A PLACE TO DO BUSINESS

WE ARE

DUBAI LYNX 2017 IN NUMBERS

2,691 AWARD ENTRIES

2,400+ DELEGATES

50PARTICIPANT COUNTRIES

5YOUNG CREATIVE

COMPETITIONS

2STUDENT AWARDS

165ENTRANT

COMPANIES

125 WORLD-CLASS

SPEAKERS

1,535 AWARDS CEREMONY

ATTENDEES

40+HOURS OF CONTENT

52GLOBAL JURORS

226AWARD WINNERS

17AWARDS CATEGORIES

10START UPS COMPETING

AT START UP ALLEY

5STAGES

26EXHIBITORS

DUBAI LYNX 2017 ATTENDEES

Freelancers and individuals: 3.35%

AGENCIES 39.66%

MARKETERS 16.25%

MEDIA OWNERS 21.47%

NOT FOR PROFIT / GOVERNMENT / EDUCATION 12.82%

PRODUCTION 9.80%

LebanonJordan

KSAOman

UAE

IranKuwaitEgyptAlgeria

Australia

Austria

Belgium

Bulgaria

China

Czech Republic

Denmark

FranceGermany

Turkey

Ghana

Greece

India

Ireland

Italy

Japan

Kenya

Lithuania

Mexico

Morocco

Nigeria

Norway

QatarPakistan

Poland

Serbia

Singapore

South Africa

Spain

Sudan

South Korea

Sweden

Netherlands

Tunisia

UK

USA

DUBAI LYNX 2017 PARTICIPANT COUNTRIES

ACME GROUP ADIDAS AL JAZEERA MEDIA NETWORKANGHAMI BAYT.COM BMW GROUP ME CAREEMCARAT CHEIL UK COTY MIDDLE EASTCHOUEIRI GROUPDENTSU AEGIS DUBAI AIRPORTS DUBAI FUTURE FOUNDATIONDUBAI MEDIA CITYDIFFDUBAI TOURISM EDELMAN ETHIAD AIRWAYS EXPO2020 FACEBOOK FCB SPAIN FP7FRAMESTORE VR STUDIO GEOMETRY GLOBAL GETTY IMAGESGOOGLE GREY MENA HAVAS

HILL+KNOWLTON STRATEGIESHORIZON FCB HSBC HUAWEI TECHNOLOGIES IBM IDEO IMPACT BBDO IPSOS ISOBAR MENA J. WALTER THOMPSON MENAJUMEIRAH GROUP KINGSTON STANLEY KUWAIT TELECOM - VIVA LENOVO ME LEO BURNETTMBC GROUP MCCANN WORLDGROUP MEDIAMONKS MASERATI MELTWATER MEMAC OGILVY & MATHERMINDSHARE MULLENLOWE MENA NATIONAL BANK OF KUWAITNESTLE UAE OGILVY AND MATHER AFRICAOMNICOM MEDIA GROUP PEPSIPHD

PROCTER & GAMBLE PUBLICIS MIDDLE EASTR/GA LONDON RED BULLROLLS ROYCE SAATCHI & SAATCHI SAMSUNG SAUDI TELECOM COMPANY SERVICEPLAN MIDDLE EASTSONY MUSIC ENTERTAINMENTSTARCOM MEDIAVEST GROUPTATA MOTORS TBWA\RAAD TECOM GROUP THE COCA-COLA COMPANYTHOMSON REUTERS TWITTER TWOFOUR54 UBER UM MENA UNILEVER UTURN ENTERTAINMENT VIRGIN MEGASTORE MENAVIRGIN MOBILE WEBER SHANDWICK WPP MENA WUNDERMAN DUBAIY&R DUBAI ZENITH

COMPANIES THAT ATTENDED

CONTENT

INSPIRATION STAGE REGIONAL STAGE

NETWORKING STAGE DATA X INNOVATION X TECH STAGE

FESTIVAL EVENTS

YOUNG LYNXCOMPETITIONS

LUNCH LUNCH HOSTED BREAKFAST

START UP ALLEY10 Start-ups participated in the Start-up Programme with one winning a place on the Cannes Lions Start-up Initiative.

THE EXHIBITION

Boomtown ProductionsChoueiri GroupCollectiveBKPCrowd AnalyzerDentsu Aegis NetworkDubai Media CityE-norFacebookFLC

Giga WorksIAA UAE ChapterMasar Print & PublishingMIS GulfMotivateOdience MediaTwitterUKTIUturn

Previous Exhibitors include:

DUBAI LYNX 2017 SPEAKERS INCLUDED

JOHANNES SEIBERTManaging Director,BMW Group ME

JAMBU PALANIAPPANRegional General Manager EMEA, UberEATS, Uber

ASAD REHMANExecutive Vice President,Unilever MENA

JEREMY PERROTTGlobal CCO,McCann Health

MOHAMMED ASSAFSinger, Winner of Arab Idol 2013

RAHA MOHARRAKYoungest Saudi female to climb Mt. Everest

SAMAR AKROUKGroup Director of Production, MBC Group

CHRISTIAN ANDERSENPortfolio Marketing Director, IBM MEA

PHILIPPE BLANCHARDSpecial Advisor, Expo2020 Dubai

KAY HSUGlobal Instagram lead, Creative Shop, Facebook

MALCOLM POYNTONGlobal CCO, Cheil Worldwide

BECHARA MOUZANNARCCO, Leo Burnett MEA & Publicis Communications

STEVE VRANAKISExecutive Creative Director, Google

MATT EASTWOODWorldwide CCO,J. Walter Thompson

SHERIF GHANEMMedia & Connections Manager, ME, Coca-Cola

SIMON GOODALLGlobal CSO,MullenLowe Open

ALI F. MOSTAFAFilm Director & Producer

SAMEER AL JABERIAssociate Creative Producer, twofour54 Abu Dhabi

DUBAI LYNX 2017 JURY PRESIDENTS

MATT EASTWOODWorldwide CCO, J. Walter Thompson

FILM, PRINT, OUTDOOR, RADIO, PRINT & OUTDOOR CRAFT AND INTEGRATED

BEN JONESformer Chief Technology Officer at AKQA

INNOVATION

NATHAN REDDYCCO & Founder, GRID Worldwide Branding and Design South Africa

DESIGN

GERRY BOYLECEO, Publicis Media Asia Pacific

MEDIA

DAVID BRAINPresident & CEO, Edelman Asia Pacific, Middle East & Africa, Hong Kong

PR

ROB DOUBALCo-President & CCO, McCann London

DIRECT, PROMO & ACTIVATION, INTERACTIVE AND MOBILE

JAMES BLANDExecutive Producer & Managing Partner, Blink Productions UK

FILM CRAFT

FREDDA HURWITZGlobal Chief Strategy Officer, Havas Sports & Entertainment UK

BRANDED CONTENT & ENTERTAINMENT

JEAN-PAUL BURGEChairman & CEO, BBDO Asia, Asia Pacific

CREATIVE EFFECTIVENESS

GLOBAL MARKETING REACHDubai Lynx runs an intensive marketing campaign in the run-up to the Festival and Awards, with substantial reach. In 2017 activities included:

Advertising in regional & international media

such as Gulf News, Al Bayan, Campaign

Middle East

Press coverage in leading national dailies

& trade publications

360 radio advertising campaigns aired on

Dubai Eye, Dubai 92, Virgin

Television adverts placed in elevators

across Dubai

Regular email marketing to targeted

audiences in both regional & global

databases

Printed marketing brochures

distributed across the MENA region

Full social media campaigns across

all platforms

Digital banners on event partners’

websites

Third party marketing distribution through key event partners including

the International Advertising Association,

Khaleej Times, Campaign, Bayt.com

Third party festival promotion by speakers

& event partners to their networks

Event marketing at industry events – including Cannes

Lions Festival

DUBAI LYNX 2017 FEEDBACKWhat 3 words would you use to describe the content you saw at Dubai Lynx 2017?

Relevantinspiring

CreativeInteresting

informativeEducational

Innovative

Useful

engaging

Social media

Thought

refreshing

provokingUnique

motivationaldiverse

EntertainingWonderful

presence

professional

Detailed

Passionate

Exciting

awakening

Mindopening

connecting

intriguing

Compelling

Dataled

Suprising

Stunning

Amazing

Gud

Regional

profsssional

organized

friendly

innovation

Thoughtful

Shyagency technologies

great

talksWorthwhileexperience

brilliant

intelligence

Smart

city

Influential

eclectic

inspirational

vibrant

strong

enlightening Colourful

Wellpresented

good

organizationarrangement

client

entertainment

Targeted

Intellectual

Futuristic

Creativity

Joyful

Sucessfulstories

Inspring

Network

fresh

invigorating

excellent

Empowering

FunLearn

Ideas

motivating

ontrend

digital

DUBAI LYNX 2018SPONSORSHIP OPPORTUNITIES

PREMIUM PARTNERS

The Dubai Lynx Awards continue to set a benchmark for excellence in creative communications in the

Middle East and North Africa. Its 18 different entry sections recognise every single facet of the industry.

The winners receive their awards live on stage at a ceremony with the region’s creative community

gathered together to celebrate MENA’s best creative work.

2018

Headline Sponsor Price on Application

Co-Sponsorship* US $140,000

Luxury Automotive Partner US $75,000

Translation Partner US $50,000

Data x Innovation x Tech US $50,000

Regional Stage US $50,000

Category Partner / Special Awards US $37,500

*Maximum of four co-sponsors

The entry sections in 2018 are:

Branded Content & Entertainment / Creative Effectiveness /

Design / Direct / Film / Film Craft / Health / Innovation /

Integrated / Interactive / Media / Mobile / Outdoor / PR / Print &

Publishing / Print & Outdoor Craft / Promo & Activation / Radio

Special Awards:

Grand Prix For Good

Independent Agency of the Year

Lynx Palm

Media Agency of the Year

TALENT & TRAINING

The Dubai Lynx Academies and Competitions are dedicated to nurturing up-and-coming talent from across the region. Promising students, young creatives, marketing

talent, account managers and directors have the chance to receive advice from industry greats, to hone their talent and to have this spotted on the world stage.

COMPETITIONS

Young Lynx Media Sponsor $35,000

Young Lynx PR Sponsor $35,000

Young Lynx Print Sponsor $35,000

Young Lynx Integrated Sponsor $35,000

Start Up Alley $50,000

TRAINING

Lynx Academy Sold

Future Leaders of Marketing $45,000

Think Tank Sold

Digital Lab $45,000

Arabic Creative Academy $45,000

DUBAI LYNX 2018 SPONSORSHIP OPPORTUNITIES

STUDENTS

Student Print Award Sponsor $37,500

Student Integrated Awards Sponsor $37,500

University of the Year $30,000

School Print Award $32,500

Students Review Day $30,000

NETWORKING OPPORTUNITIES

Dubai Lynx presents the perfect opportunity to increase your contact list. The networking opportunities at Dubai Lynx are endless.

The Festival presents an unparalleled opportunity for industry members to interact at a senior level in an open and relaxed environment; From networking evenings, lunch meetings

on Fort Island to your very own bespoke networking area within the main Festival Hall or the Festival Village, there are countless places to make worthwhile connections.

IN THE FESTIVAL HALL*

Networking Area (12SQM) $16,000

Networking Area (16SQM) $18,500

Networking Area (25SQM) $27,500

IN THE FESTIVAL VILLAGE*

Networking Area (12SQM) $14,000

Networking Area (16SQM) $17,000

Networking Area (20SQM) $19,500

Networking Area (25SQM) $22,500

FESTIVAL / AWARDS FOYER **

Branding wall 1 $18,000

Branding wall 2 $15,000

Networking Area (12SQM) $20,000

NETWORKING EVENTS

Networking Lounge Sponsor $60,000

Breakfast events SOLD

Private Lunch $40,000

Sundowner Sessions $40,000

Lunch with your Chief Creative Officers $40,000

*All build to adhere to Dubai Lynx guidelines. We provide floor space and electrical power only.

*Set up from 8am on Saturday 10th March, and build by 8pm that night. Tear down between 6pm and 8pm Tuesday 13th March.

**Set up from 3pm on Friday 9th March, to be completed by 12pm on Saturday 10th March. Break down between 1am and 5am Thursday 15th March.

DUBAI LYNX 2018 SPONSORSHIP OPPORTUNITIES

BRANDING AND ADVERTISING OPPORTUNITIES

With more than 4000 unique visitors to the Festival and Awards Ceremony each year, we can offer brands who want to be associated with the event countless opportunities to

promote themselves using traditional branding around the venue.

IN THE FESTIVAL HALL

Outside Main Entrance FROM US $15,000

Lanyards Sponsorship US $25,000

Delegate bags US $20,000

Back of the Badge Sold until 2019

Get Charged – Mobile Phone Charging US $25,000

Branded Fridges & Water Supplier US $30,000

WIFI Sponsorship US $30,000

App Sponsorship US $20,000

DUBAI LYNX 2018 SPONSORSHIP OPPORTUNITIES

BESPOKE SOLUTIONS

Let us know your specific objectives and message for the market and the Dubai Lynx

Sponsorship team will endeavour to come up with bespoke solutions.

We have extensive experience organising a huge range of sponsorship projects and

encourage new unusual and creative ideas.

DUBAI LYNX 2018 SPONSORSHIP OPPORTUNITIES

SAMPLE PACKAGES

Category Sponsorship Package

Prior to the Festival

• Logo on the relevant entry sections of the Dubai Lynx website with a web link to a web page of the

sponsors choice (but not on the entry form)

• Logo on all printed documents pertaining to the sponsored category

• Logo on all emails sent to our full database regarding entries (as category partner)

At the Festival (11–13 March)

• Sponsor to receive 12 Delegate Passes to the festival

• A full page advert in the Official Festival Programme

• Logo on Partners posters erected around the festival (as category partner)

• Logo on signage pertaining to the sponsored category exhibition area

• Logo on Partners page in the Official Festival Programme (as category partner)

At the Awards (14 March)

• Table for 12 guests at the Awards Ceremony

• Logo on sponsor logo loop to be played during dinner at the Awards Ceremony (as category partner)

• Logo in the Awards brochure placed on the tables at the Awards Ceremony (as category partner)

• Logo on credit screens during the category presentation at the Awards Ceremony

• Logo on Partners posters at the event

Post Event

• Logo on sponsored category section of Dubai Lynx winners’ section of the website post-event,

with a web link to a page of sponsors choosing until the launch of the 2019 event

DUBAI LYNX 2018 SPONSORSHIP OPPORTUNITIES

DUBAI LYNX 2018 SPONSORSHIP OPPORTUNITIES

NETWORKING AREA

Prior to the Festival

• Logo on the Partners page of the Dubai Lynx Website (as Networking sponsor)

• Logo on pre-event marketing and direct mail as relevant (as Networking sponsor)*

• Logo on email marketing as appropriate

At the Festival (11 – 13 March)

• Sponsor to receive four Delegate Passes to the festival + two exhibitor passes

• A full page advert in the Official Festival Programme

• Logo on all partners posters at the Festival

• Logo on Partners page in the Official Festival Programme

• Networking Area (as per chosen size)**

At the Awards (14 March)

• Two seats at the Awards Ceremony***

• Logo on sponsor logo loop to be played during dinner at the Awards ceremony

• Logo in the Awards brochure, placed on the tables at the Awards ceremony

Post Event

• Sponsor logo to remain on the Dubai Lynx official website until the launch of the 2019 event

*This does not include print advertising or web banners.

** Exhibitor passes will be given to the exhibitors who will run and operate the networking booth for the stand and they will be given Exhibitor badges which will give them the accessibility to attend all of the stages sessions except for the networking events.

***Additional seats can be purchased.

SHORTLIST EXHIBITION

MALETOILETS

FEMALETOILETS

INSP

IRIR

ATIO

NSTA

GE

REGISTRATION DESK

COFFEE BAR

LEO BURNETTLYNX ACADEMY

STARCOMFUTURE TALENT

ACADEMY

TWITTERLIVE

STAIRS UP TO YOUNGLYNX BRIEFING & JUDGING

FESTIVAL VILLAGE

PRESSCENTRE

ENTRANCE

YOUNG LYNX COMPETITIONS ZONE

CO

FFEE

MEETINGPODS

STAIRS UP TO YOUNGLYNX BRIEFING & JUDGING

REHEARSAL ROOMS

SCREENING KIOSKS

START UP ALLEYSpeaking Stages

Networking Stands

Services

Academies & Competitions

Press & Announcements

Registration

FESTIVAL HALL

DUBAI LYNXRESTAURANT

FORT ISLAND

CATERING

NET

WO

RKIN

GST

AG

E

INFO HUB

NETWORKINGLOUNGE& CAFE

DATA X INNOVATION X TECHSTAGE

REGIONALSTAGE

DUBAI LYNX MAP

Festival Village

Festival Hall

OUR PARTNERS

FLC GROUP

MEDIA PARTNERS

MEDIA SUPPORTERS

ASSOCIATION PARTNERS

Studentalkwww.studentalk-online.com

www.dubailynx.com @dubailynx @dubailynx Dubai Lynx Dubai Lynx

CONTACT US

FAHEEM CHOWDHURYRegional Sales Manager

Faheemc@dubailynx.com +971 50 558 1523

THEA SKELTONFestival Director

Theas@dubailynx.com +971 4 427 3090