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ACXIOM MARKETING SERVICES ENGAGE USE CASES Deliver personalized experiences across channels by leveraging powerful insights about your customers ENGAGE Many marketers struggle to effectively nurture their customers and consequently, risk losing them. Our people-based solution enables you to deliver personalized experiences across channels and devices to improve customer experiences and marketing performance for greater reach, revenue and return. Personalization: Enable relevant customer experiences across channels to increase engagement. Orchestration: Improve customer experiences by delivering the right message to the right person on the right channel at the right time. Optimization: Anticipate customer needs to strengthen relationships for maximum lifetime value and share of wallet.

ENGAGE ACXIOM MARKETING SERVICES · consumers everywhere they want to engage. Your data environments – whether you call them customer hubs, customer data platforms, or marketing

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ACXIOM MARKETING SERVICES

ENGAGE USE CASES

Deliver personalized experiences across channels by leveraging powerful insights about your customers

ENGAGE

Many marketers struggle to effectively nurture their customers and consequently, risk losing them. Our people-based solution enables you to deliver personalized experiences across channels and devices to improve customer experiences and marketing performance for greater reach, revenue and return.

Personalization:

Enable relevant customer experiences across channels to increase engagement.

Orchestration:

Improve customer experiences by delivering the right message to the right person on the right channel at the right time.

Optimization:

Anticipate customer needs to strengthen relationships for maximum lifetime value and share of wallet.

acxiom.com • [email protected] • 1.888.3acxiom

© 2017 Acxiom Corporation. All rights reserved. Acxiom is a registered trademark of Acxiom Corporation. AC-0770-17 4/17

Major Offices: Austin • Boston • Chicago • Conway • Little Rock • London • Munich • New York • Paris Philadelphia • Redwood City • San Francisco • Shanghai • Singapore • Sydney • Tokyo • Warsaw

HOW WE WORKThe road to marketing relevance demands unifying your marketing ecosystem and breaking down data barriers to reach consumers everywhere they want to engage. Your data environments – whether you call them customer hubs, customer data platforms, or marketing databases – are at the center of your omnichannel marketing.

Partner with us to rapidly deploy best-in-class data environments to solve your key marketing use cases. We implement highly scalable, standards-based environments that seamlessly integrate omnichannel data in a privacy-compliant manner. As data orchestration experts, we correlate, manufacture and synchronize data for maximum value and return on investment.

As your Omnichannel Integrator, we offer a unique and comprehensive set of expert data services to help you deliver great customer experiences.

ANALYTICS SERVICES

INTEGRATION SERVICES

STRATEGY SERVICES

Leverage predictive analytics

and campaign measurement analytics

to optimize targeting and marketing.

Establish your data transformation strategy

and architecture to power your

omnichannel marketing.

MANAGEDSERVICES

Get expert help to implement and manage your data environment

to execute omnichannel campaigns while

ensuring data privacy compliance.

DATA ENVIRONMENTS

Deploy best-in-class, highly scalable, privacy-compliant data environments for your prospects, consumers

and partners that seamlessly integrates

omnichannel data.

Connect your key martech and adtech

applications at the data layer for a complete

customer view.

WHY ACXIOM MARKETING SERVICES?

OMNICHANNEL INTEGRATIONS – We’re the only enterprise-scale Omnichannel Integrator that enables a true omnichannel ecosystem to bring together digital and offline, adtech and martech, as well as data services and technology

OPEN GARDENS – We enable Open Gardens to connect your marketing and advertising at the data layer to drive smarter campaigns

ETHICAL DATA USE – We can deploy data environment architectures that provide the security protocols and processes you need to not only be relevant and provide optimal customer experiences, but to protect omnichannel data completely

DATA ORCHESTRATION – We apply years of expertise ingesting and managing data for omnichannel marketing use cases

FOR MORE INFORMATION about Marketing Services and our use case-based solutions, or to speak to one of our representatives, contact [email protected]