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7/29/2019 Eng105 Btv
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BTV: Unfulfilled Expectations
Presented by:
Nabila Mustarin Husain
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History
BTV the state-owned Television network in Bangladesh. It started
broadcasting Black-and-White transmission on 25 December1964.
It was known as Pakistan Television at that time, and was renamed
Bangladesh Television after the independence of Bangladesh.
Broadcasts in full colour started from 1980. About 2 million
televisions receive transmissions from the network's 17 relay
stations.
BTV has a national channel which is broadcast from Dhaka. This
transmission is relayed to the whole country via local relay stations
in major cities of the country. There is also a regional station located
in Chittagong which broadcasts local programs in the evening. In
2004, BTV started worldwide broadcasts through its satellite based
branch, BTV World.
http://en.wikipedia.org/wiki/Bangladeshhttp://en.wikipedia.org/wiki/December_25http://en.wikipedia.org/wiki/1964http://en.wikipedia.org/wiki/1980http://en.wikipedia.org/wiki/Dhakahttp://en.wikipedia.org/wiki/Chittagonghttp://en.wikipedia.org/w/index.php?title=BTV_World&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=BTV_World&action=edit&redlink=1http://en.wikipedia.org/wiki/Chittagonghttp://en.wikipedia.org/wiki/Dhakahttp://en.wikipedia.org/wiki/1980http://en.wikipedia.org/wiki/1964http://en.wikipedia.org/wiki/December_25http://en.wikipedia.org/wiki/Bangladesh7/29/2019 Eng105 Btv
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Hypotheses
In the crowd of too many top quality Bangladeshi
channels, the question is whether BTV is still
watched by the viewers or not.
During this caretaker governments rule, BTV
has been criticized to act as the mouth-piece of
the caretaker government and even the army.
The actual public opinion regarding this issue is
also needed to be found out.
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Primary research
30 people of different gender, age, background etc. were
randomely chosen and then surveyed through
quiestionnaires.
Questionnaire had 12 questions, which included open
ended and close ended questions.
2 people who have worked for BTV were interviewed.
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Findings
19
11
Do you watch BTV
Yes
no
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Findings (Contd.)
3
17
10
Which programmes people watch on BTV
Bulletins
Live telecast of events
Others
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Findings (Contd.)
0
2
4
6
8
10
12
Don't even watchtelevision
Don't watchBangladeshi
channels
Don't like BTVprogrammes
Others
Why don't people watch BTV
Why don't people watch BTV
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Findings (Contd.)
26
4
Have you ever seens anyone around you watching BTV
Yes
No
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Findings (Contd.)
0
1
2
3
4
5
6
7
8
9
BTV doesn'twant to
compete
BTV doesn'tcare what theviewers think
Lack of funding Needs morecreative people
Others
What are the reasons behind BTV's gradually decreasingpopularity
What are the reasons behind BTV'sgradually decreasing popularity
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Findings (Contd.)
0 5 10 15 20
Yes
No
Is bad promotion a reason behind this decreasingpopularity
Is bad promotion a reason behind thisdecreasing popularity
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Findings (Contd.)
0 2 4 6 8 10 12 14 16
Should be given autonomy
Should be privatized
Management should be changed
Should be provided with more funding
Others
How to improve the condition of BTV
How to improve the condition of BTV
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Findings (Contd.)
What should be the role of the government
Let it be privately owned
Higher skilled people and pay them high
Encourage creativity
Government has nothing to do about it
Others
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Suggestions
New management should be hired and appointed, and
they will be held liable for any success and failure of
BTV.
Privatization could also be an option.
Needs exclusive promotion.
Skilled people should be hired to make the channel
attractive to the viewers.
Needs to be given autonomy.
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Thank You
Questions?