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WE MAKE SPORTSACCESSIBLE FOR THE MANY
2
70,000 dedicated team mates passionate about sport 80 nationalities
350 activities
2 VALEURS :
VITALITÉ &
RESPONSABILITÉ
OUR TEAMS
VITALITY & RESPONSIBILITY
3
A SHARED CULTURE
Responsibility & autonomy
Throughout the world, Decathlon team mates share a common culture rooted in their passion for sport.
The right to make mistakesInternational careers & progression
opportunities
4
DECATHLON
ACROSS THE
GLOBE
5
> 100 stores
Between 15 and 45 stores<15 stores
E-commerce only
FIGURES
1,095 STORES 30 COUNTRIES
FRANCECHINA (TAIWAN : 8)SPAINITALYPOLANDRUSSIAINDIAGERMANYPORTUGALBELGIUMUNITED KINGDOMBRAZILTURKEYHUNGARYROMANIACZECH REPUBLICNETHERLANDSTHAILANDBULGARIAMOROCCOCROATIASLOVAKIAUNITED ARAB EMIRATESSWEDENSINGAPORELEBANONKUWAITSLOVENIAMALAYSIAMEXICOTOTAL
NUMBER OF STORES
303177144108
45414033282625191918171187444322211111
1,095
6PRESENTATION
Turnover: €9.1 billion
Figures as of 31/12/2015
HISTORY
FIRST STORE
1976: The Decathlon adventure begins with its first store opening in Englos (France).
8
19761986
20012003
20052014
2016
HISTORY
1996
DECATHLON PRODUCTION
1986: Launch of Decathlon Production, designing and manufacturing our products.
9HISTORY
19761986
20012003
20052014
2016
1996
DORTMUND
1986: First store opens outside France, in Dortmund, Germany.
10HISTORY
19761986
20012003
20052014
2016
1996
PASSION BRAND LAUNCH
1996: Launch of Quechua, the mountain sports brand, and Tribord, the watersports brand, creating and designing products attuned to consumers’
needs.
11HISTORY
19761986
20012003
20052014
2016
1996
SAO PAULO
2001: First store opens on the American continent, in Sao Paulo, Brazil.
12HISTORY
19761986
20012003
20052014
2016
1996
SHANGHAI
2003: First store in China opens in Shanghai.
13HISTORY
19761986
20012003
20052014
2016
1996
2-SECOND TENT
2005: Launch of Quechua’s 2-second tent.
14HISTORY
19761986
20012003
20052014
2016
1996
EASYBREATH
2014: Tribord’s Easybreath mask is designed.
15HISTORY
19761986
20012003
20052014
2016
1996
40 YEARS OF SPORT
2016: Decathlon celebrates its 40th anniversary.
16HISTORY
19761986
20012003
20052014
2016
1996To celebrate Decathlon 40th
anniversary, team mates from
27 countries ran together 40
000 kms.
DESIGNER
& RETAILER
18
DESIGNER& RETAILER
DESIGNER & RETAILER
Designing products for sportspeople,making them available wherever they are needed,
in our stores and online, at the lowest prices.
OUR BUSINESS
Designing
Making sport accessible
19DESIGNER & RETAILER
Mastering design and distribution is all about making savings right across the product life chain, and reflecting these in our prices in store and
online.
LOW PRICES
In 2015, Quechua’s Arpenaz 10
backpack was reduced from
€3.95 to €2.95 after an
innovative redesign process
that made it easier to
manufacture, used less
material, and therefore
lowered transport costs.
DESIGNER& RETAILER
20DESIGNER & RETAILER
OUR PASSION BRANDS
By basing themselves where the action is, our Passion Brand teams are able to develop products designed to meet the needs of all their users.
IN STEP WITH USER NEEDS
21DESIGNER & RETAILER
The Kipstadium, our team sports
observation centre and base camp for the
Kipsta brand in Tourcoing (France).
OUR DESIGN PROCESS
User observation
Manufacturing by our production teams
Distribution in our stores and online
Trials in real life conditions by sports users
Product design and development by our engineers, designers and product
managers
Product trials in laboratories designed to assess user safety and comfort
22
DESIGNER& RETAILER
DESIGNER & RETAILER
50 researchers participate in the product innovation and design process, contributing their understanding of the human body in its environment.
RESEARCH & DEVELOPMENT
23
4 AREAS OF
EXPERTISE
Thermal comfortMovement science
Affective scienceMorphology
DESIGNER & RETAILER
24
2-second tent
OUR INNOVATIONS
Rollnet
Easybreath
DESIGNER& RETAILER
DESIGNER & RETAILER
The Kage
24
& RETAILERDESIGNER
26
EVERY SPORT UNDER ONE ROOF
Spaces for trying out and playing different sportsUp to 70 sports per store, on areas ranging from 1,000m2 to 12,000m2.
DESIGNER & RETAILER
“SATISFIED OR SATISFIED” Help choosing products, tips and advice, services, low prices:
we do our utmost to keep our customers happy. If our users aren’t satisfied with our products, we refund the price of the item. Products scoring less than 3/5 are withdrawn from our stores to be improved.
27DESIGNER & RETAILER
WORKSHOPSThe Workshops inspire confidence amongst our users.
By offering maintenance, repair and customisation services, they help our users to carry on with their chosen sport and enjoy an enhanced experience, whilst also getting the most out of their
investments.
28DESIGNER & RETAILER
OMNICHANNEL BUSINESS
29DESIGNER & RETAILER
E-commerce
Click & collect
Giving our sports users the opportunity to buy what they’re looking for, where and whenever they want it, whether in store or online.
Interactive terminals in store
MODELAN
INTEGRATED
31PRODUCTION
PRODUCTION
Production areas
OUR PRODUCTION SITES
32LOGISTICS
LOGISTICS
We operate a global employee network in the interests of product availability and keeping our customers happy.
800 million items dispatched to stores
70,000 containers per year
44 warehouses worldwide
COMMITMENTS
CORPORATE AND SOCIAL RESPONSIBILITY
34COMMITMENTS
Sustainable preservation of our environment, a playing field for sportspeople everywhere, and a commitment to controlling our environmental impact.
THE DECATHLON FOUNDATION:
INTEGRATION THROUGH SPORT
35ENGAGEMENTS
SINCE 2005 490 employees involved 290 projects
184,000 beneficiaries in 25 countries
It’s a small step from sport to employment.
Harris, sales assistant at the
Lyon Decathlon store and
beneficiary of the “Sport in
cities” project
http://corporate.decathlon.com/
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