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Helping Elks Build Stronger Communities
ENF Fundraising Chairs:
Beyond Per-Capita
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“Per-Capita”• What is “Per-Capita”?
– A per-member-giving goal set by the Grand Exalted Ruler for fiscal year donations.
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“Per-Capita”• Why is “Per-Capita” important?
– Lodges, District and States want to honor the GER’s goal.
– ENF Gratitude Grant is earned when the goal is reached.
– Some states use the goal for additional incentives.
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However…• ENF Fundraising is about so much more than
Per-Capita!– Mission and Programs – Broad-Based Fundraising Program
• Membership Support• Individual Donors • Annual Giving
– Stay Connected: ENF Information and Promotion
ENF Mission and Programs
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ENF Mission• The mission of the Elks National Foundation is
to help Elks build stronger communities. • We fulfill this pledge by investing in communities
where Elks live and work…
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ENF Mission• We provide tomorrow's leaders, our youth, with
lifelong skills.
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ENF Mission• Meet the needs of today's veterans.
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ENF Mission• Help the state Elks associations accomplish their
charitable objectives.– $9.1 million in support this year!
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ENF Mission• Fund projects that improve the quality of life in
local Elks communities.
Broad-Based Fundraising Program
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Broad-Based Fundraising Program
• An ENF Fundraising Chair who:– is also an annual donor. – earns their ENF Fundraising Chair Certificate.
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Lead by Example
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ENF Learning Center• Online courses
on being an effective ENF Fundraising Chair.
• Reference material when needed.
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ENF Leadership Pins
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Broad-Based Fundraising Program
• An ENF Fundraising Chair who:– is also an annual donor. – earns their ENF Fundraising Chair Certificate.
• A Lodge that:– has 15% or more in membership support. – grows fundraising.
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Membership support• Membership SupportElks should support their Foundation, but more than 87 percent of them don’t! Our goal is to expand our donor base within the membership, with help from our Lodge ENF Fundraising Chairs.
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Broad-Based Fundraising Program
• An ENF Fundraising Chair who:– is also an annual donor. – earns their ENF Fundraising Chair Certificate.
• A Lodge that:– has 15% or more in membership support. – grows fundraising.
• Individual donors of many types: – New, renewed, reactivated, frequent,
recurring…
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Individual Donors
• Crediting donors for their giftsIt is critical to the ENF, and the I.R.S., that we thank and acknowledge our supporters.
Individual donors must be credited for their donations, unless otherwise promoted and understood at your Lodge.
Official ENF Remittances are key!
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Official ENF Remittances
• A Remittance is form or report used to submit donations and donor information to the ENF.
• Only use ENF remittances!
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Online Remittance Form
• Easiest, most efficient way to submit donor information to the ENF.
• Neater, more consistent remittances.
• Fewer errors and faster processing.
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Annual Giving
• Annual giving and renewals: The Foundation strives for annual support from donors—the main objective is retaining these donors year after year. Renewing donors is critical to fundraising success.
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New Donor Transition
0%
25%
50%
75%
100%
NewDonor
2nd Year 3rd Year 4th YearGav
e Fo
llow
ing
Year
Donor Type
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Renewal Rate: New vs. Renewed Donors
Renewed Donors, 72%
New Donors, 34%
0%
25%
50%
75%
100%
Renewed Donors New Donors
Gav
e Fo
llow
ing
Year
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Road to Renewed• Incentive to get donors to renewed/4th year
donors. • Three-pin set coming October, 2016. • Mailed to Lodges quarterly for distribution:
– Donors who were new in 2015-16, and have give $10 or more in 2016-17.
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Annual Giving
• Foundation Fellowship: Recognizes gifts within a fiscal year.
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Annual Giving
• Leading to Loyalty Stickers: – Annual support grows ENF programs. – The Leading to Loyalty sticker recognizes
donors who’ve given for two to nine consecutive fiscal years.
– Encourage donors to proudly display the sticker on their membership card.
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Annual Giving• Loyalty Club: The ENF Loyalty Club encourages and celebrates long-term annual support by honoring donors who give annually for 10 or more consecutive fiscal years. Membership is based solely on consecutive annual giving regardless of donation amounts.
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Annual Giving
• Fidelity Club:Donors with recurring gifts to the ENF renew themselves. It is in the Foundation’s best interest to encourage membership in the Fidelity Club—an ongoing commitment to our mission.
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ENF Fidelity Club
• More than 1,400 ENF donors have joined the Fidelity Club with a recurring gift—automatic gifts from a credit card or bank account (typically monthly).
• Chairs, and the ENF, no longer have to solicit annual gifts.
• Recurring gifts count toward personal giving totals and Lodge per-member-giving totals.
• Giving more than twice in one year=higher renewals the next year.
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– Recognize donors for their generosity, both through ENF recognition programs and your own process!
– Presentations, newsletters, recognition boards…
Recognize Donors
Stay Connected: ENF News and Promotion
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ENF Website• The ENF
website is the best way to keep current with the latest ENF news. Check often for updates and stories about ENF programs.
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ENF Fundraising Chairs Homepage
The ENF Fundraising Chair homepage on the website provides all of the information you’ll need as ENF Fundraising Chair.
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Stay Informed
• News for your role, and to share with others.
• Valuable information on ways to make your role easier.
• Use for ENF promotion.
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ENF Supplies • Order everything you need free of charge!• Access the ENF Supply Order Form under
Forms on the Volunteer homepage.
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Supplies Shouldn’t Last Forever
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Social Media
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• You are the Elks National Foundation’s representative to the members in your Lodge, district and/or state.
• Your enthusiasm for the ENF and our programs should be evident to your members.
• Because…
Final Takeaway
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ENF: It’s about more than just
Per-Capita!
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Questions?
We’re here to help!
ENF Fundraising Chair/Fundraising Department:
773/755-4762 [email protected] elks.org/enf
